List of CustoCentrix Loyalty Customers
Nivelles, 1400,
Belgium
Since 2010, our global team of researchers has been studying CustoCentrix Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CustoCentrix Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CustoCentrix Loyalty for Customer Loyalty include: Spar Belgium, a Belgium based Retail organisation with 180 employees and revenues of $240.0 million, Jouets Broze Belgium, a Belgium based Retail organisation with 150 employees and revenues of $30.0 million, Alsakim, a Belgium based Retail organisation with 16 employees and revenues of $6.9 million and many others.
Contact us if you need a completed and verified list of companies using CustoCentrix Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CustoCentrix Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alsakim | Retail | 16 | $7M | Belgium | Freedelity | CustoCentrix Loyalty | Customer Loyalty | 2022 | n/a |
In 2022, Intermarché Belgium implemented CustoCentrix Loyalty's customer-portal module to centralise customer identification, consent capture and marketing communications across its stores in Belgium. The deployment was intended to support CRM and marketing use cases and to provide a consumer-portal experience tied to retail operations and customer outreach.
CustoCentrix Loyalty was configured to manage identity resolution and consent management within the Customer Loyalty category, including profile management, subscription preference handling and marketing communication controls. The customer-portal module serves as the primary interface for consumers to manage newsletter subscriptions and communication preferences, aligning portal workflows with loyalty and engagement processes.
The implementation covers Intermarché Belgium store operations and the public site, with newsletters and outbound communications handled via Freedelity as confirmed on Intermarché's site. The customer-portal integration with Freedelity centralises distribution of marketing communications and ensures subscription signals are captured at the point of customer interaction.
Centralising consent capture and identification created a single control point for marketing opt-ins and communication governance across store-level operations in Belgium. The rollout focused on unifying customer identity and consent workflows to support CRM, marketing and consumer-portal functions without reference to a specific prior system.
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Jouets Broze Belgium | Retail | 150 | $30M | Belgium | Freedelity | CustoCentrix Loyalty | Customer Loyalty | 2012 | n/a |
In 2012, Jouets Broze Belgium implemented CustoCentrix Loyalty to operationalize its local loyalty programme and targeted acquisition activities. The deployment positioned CustoCentrix Loyalty as the Customer Loyalty platform supporting CRM and marketing functions during a new store opening in Belgium.
CustoCentrix Loyalty was used for CRM and marketing workflows and loyalty management, including registration capture, consent management and targeted direct-mail campaign execution. The implementation supported drive-time based targeting, with the case study reporting a 9.1% redemption rate in the 5 minute drive-time zone and 88% of registered members supplying email and consent for marketing.
Operational coverage centered on local marketing and store opening acquisition efforts, tying in-store promotions to member registration and permission workflows. Governance emphasized customer consent capture and centralized CRM/marketing usage, enabling Jouets Broze Belgium to coordinate direct-mail and electronic campaigns through CustoCentrix Loyalty.
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Spar Belgium | Retail | 180 | $240M | Belgium | Freedelity | CustoCentrix Loyalty | Customer Loyalty | 2024 | n/a |
In 2024, Spar Belgium joined Freedelity's network and implemented CustoCentrix Loyalty to manage its SPAR Friends loyalty programme. CustoCentrix Loyalty is a Customer Loyalty application used to centralize customer profiles and to support CRM and marketing activities across Spar Belgium.
The implementation centers on centralised profile management and customer data consolidation, aligning loyalty enrollment and transaction records with marketing segmentation and CRM workflows. Vendor documentation cited by Spar Belgium highlights improved data quality and lower postal return rates as primary functional outcomes, which indicates use of address hygiene and profile deduplication capabilities within CustoCentrix Loyalty.
Spar Belgium’s privacy notice names Freedelity as a partner for loyalty management, establishing a data processing governance relationship for the SPAR Friends programme in Belgium. Operational coverage is focused on marketing and CRM functions across the Belgian business, with Freedelity responsible for loyalty data handling and profile orchestration under Spar Belgium’s stated privacy governance.
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Buyer Intent: Companies Evaluating CustoCentrix Loyalty
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