List of dbt Analytics Customers
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Since 2010, our global team of researchers has been studying dbt Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased dbt Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using dbt Analytics for Analytics and BI include: JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion, Woodside Energy, a Australia based Oil, Gas and Chemicals organisation with 4718 employees and revenues of $8.58 billion, J.Crew, a United States based Retail organisation with 12500 employees and revenues of $3.00 billion, Lundbeck, a Denmark based Life Sciences organisation with 5450 employees and revenues of $2.68 billion and many others.
Contact us if you need a completed and verified list of companies using dbt Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The dbt Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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J.Crew | Retail | 12500 | $3.0B | United States | dbt Labs | dbt Analytics | Analytics and BI | 2023 | n/a |
In 2023, J.Crew implemented dbt Analytics as part of a retail data platform modernization, migrating from SAP BW to improve analytics for order processing and merchandising. The work targeted the company's Analytics and BI stack, with a specific focus on handling holiday peak volumes and accelerating time to insight for merchandising and order operations.
The engagement was executed with dbt Labs Professional Services and included hands-on training and an embedded Resident Architect. Implementation work centered on data modeling and transformation, automated testing and documentation, and embedding deployment workflows consistent with dbt Analytics best practices to stabilize production pipelines.
Operational coverage emphasized order processing and merchandising analytics, with source migration from SAP BW into the dbt-centric pipeline. Governance and workflow changes were driven by the Resident Architect who established model governance, testing standards, and onboarding processes, resulting in reported onboarding approximately 50 percent faster and stable production pipelines with zero pipeline incidents during the peak season.
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JetBlue | Transportation | 23000 | $9.3B | United States | dbt Labs | dbt Analytics | Analytics and BI | 2020 | n/a |
In 2020, JetBlue implemented dbt Analytics within its Analytics and BI environment to centralize data modeling and accelerate analytics for operations and customer experience. The implementation centralized 26 data sources and established a model layer of approximately 1200 models to create a consistent, reusable transformation fabric across the airline.
JetBlue deployed dbt Analytics in conjunction with Snowflake and dbt Cloud, configuring dbt models and orchestration to remove data engineering bottlenecks and enable analysts to own transformational workflows. The design emphasized model-driven development, automated testing, and versioned SQL transformations to support near-real-time operational views and repeatable analytics pipelines.
Integration with Snowflake provided the scalable storage and compute for the centralized sources, while dbt Cloud provided orchestration and developer workflow management for analysts and analytics engineers. The stack produced higher availability for analyst queries, with the case study reporting 99.9% uptime for query availability, and supported operational and customer analytics use cases across the airline.
Governance shifted toward an analyst-first model, formalizing model ownership and testing practices to sustain the centralized model catalog and deployed transformations. dbt Analytics enabled a controlled rollout of model authoring and promotion workflows, aligning analytics development with operational reporting and reducing reliance on a centralized data engineering queue.
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Lundbeck | Life Sciences | 5450 | $2.7B | Denmark | dbt Labs | dbt Analytics | Analytics and BI | 2023 | n/a |
In 2023, Lundbeck implemented dbt Analytics as its Analytics and BI solution to centralize marketing and CRM data on Snowflake. The initiative targeted marketing and sales analytics across APAC, EMEA, and LatAm and focused on enabling omnichannel campaign orchestration and sales enrichment.
The implementation used dbt Cloud to standardize data modeling, transformation, and orchestration, creating a single source of analytics truth. Ingest and activation were handled with Fivetran for pipeline ingestion and Hightouch for downstream activation, enabling reusable dbt models, automated testing, and controlled deployments to enforce data quality.
Operational scope included unified marketing analytics and CRM datasets feeding downstream omnichannel workflows and sales enrichment use cases, with Snowflake serving as the centralized analytical warehouse. The deployment supported seven omnichannel campaigns and faster sales turnarounds by providing consistent, transformed data for campaign targeting and CRM synchronization.
Governance emphasized centralizing business logic within dbt Analytics models and implementing testing and deployment controls in dbt Cloud to maintain model consistency across regions. The implementation delivered measurable top line improvements, reporting a 2 to 3 percent target impact, while aligning marketing analytics and CRM operations for coordinated omnichannel execution.
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Oil, Gas and Chemicals | 4718 | $8.6B | Australia | dbt Labs | dbt Analytics | Analytics and BI | 2018 | n/a |
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Buyer Intent: Companies Evaluating dbt Analytics
- Infinite Lambda United Kingdom, a United Kingdom based Professional Services organization with 120 Employees
- MMC Ventures, a United Kingdom based Banking and Financial Services company with 50 Employees
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