List of Diem Blockchain (formerly Libra) Customers
Diem Association (formerly Libra)
Since 2010, our global team of researchers has been studying Diem Blockchain (formerly Libra) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Diem Blockchain (formerly Libra) for Blockchain Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Diem Blockchain (formerly Libra) for Blockchain Platform include: Shopify, a Canada based Professional Services organisation with 7600 employees and revenues of $11.56 billion, Coinbase, a United States based Banking and Financial Services organisation with 3772 employees and revenues of $6.56 billion, eBay, a United States based Retail organisation with 11500 employees and revenues of $2.60 billion, Farfetch UK, a United Kingdom based Retail organisation with 367 employees and revenues of $366.9 million and many others.
Contact us if you need a completed and verified list of companies using Diem Blockchain (formerly Libra), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Diem Blockchain (formerly Libra) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Coinbase | Banking and Financial Services | 3772 | $6.6B | United States | Diem Association | Diem Blockchain (formerly Libra) | Blockchain Platform | 2019 | n/a |
In 2019, Coinbase joined the Libra Association as a founding member to help build the Diem Blockchain, formerly Libra, a Blockchain Platform aimed at global payments and stablecoin infrastructure. Coinbase's participation was positioned to inform governance and institutional crypto infrastructure for finance and payments, reflecting a strategic engagement with the project at the governance level.
Coinbase’s involvement is described in membership announcements and implies participation in governance council activities and technical specification work, with inferred module usage including governance modules, consensus rule specification, and potential validator node operations consistent with Blockchain Platform deployments. Work attributed to members included contributing to protocol design, governance frameworks, and reference implementation inputs for custody and payments rails integration, aligning with institutional crypto infrastructure needs.
Governance and rollout activity centered on association level coordination, signatory governance responsibilities, and cross-member technical working groups that shaped the Diem Blockchain architecture and policy drafts. The Libra Diem initiative did not reach a public commercial launch, so measurable operational outcomes from Coinbase’s participation were limited.
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eBay | Retail | 11500 | $2.6B | United States | Diem Association | Diem Blockchain (formerly Libra) | Blockchain Platform | 2019 | n/a |
In 2019, eBay joined the Libra Association as a Founding Member to contribute to the development of Diem Blockchain (formerly Libra), classified as a Blockchain Platform and intended to explore new payment rails for its global marketplace. eBay framed this engagement as an opportunity to test and learn about cryptocurrency and blockchain for payments and financial infrastructure as they build out eBay’s managed payments offering.
Diem Blockchain (formerly Libra) is described as a global cryptocurrency powered by the Libra Blockchain and fully backed by the Libra Reserve, providing a stablecoin design and a distributed ledger foundation typical of a Blockchain Platform. eBay’s participation focused on contributing product development and infrastructure perspective at scale, and on collaborative open source protocol development, testing, and validation activities within the association.
Operationally eBay positioned this work around marketplace commerce, evaluating how the Diem Blockchain could increase buyer payment choice and reduce transaction friction for sellers, while ensuring seller inventory remains accessible to buyers worldwide. The initiative targeted commerce and payments functions across eBay’s global buyer and seller base, with emphasis on interoperability of payment flows and alignment to eBay’s managed payments roadmap.
Governance engagement included membership responsibilities in the Libra Association and alignment with the association’s social impact grant-making for financial inclusion, a goal that complements the eBay Foundation’s work. eBay emphasized a people centered approach to protocol development and collaborative governance, committing to contribute scale, infrastructure experience, and marketplace product insights to the Diem Blockchain effort.
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Farfetch UK | Retail | 367 | $367M | United Kingdom | Diem Association | Diem Blockchain (formerly Libra) | Blockchain Platform | 2019 | n/a |
In 2019 Farfetch UK joined the Diem Association as a founding member and committed to participate in development of the Diem Blockchain (formerly Libra). The engagement targeted the Blockchain Platform to explore frictionless e-commerce and cross-border payments, explicitly addressing finance and payments business functions across global markets.
Farfetch's technical participation was directed toward contributing to the blockchain stack and validator operations, as described in the company statement announcing founding membership. Workstreams aligned with distributed ledger components included validator node configuration, consensus participation, and payment settlement layers, reflecting typical Blockchain Platform capabilities applied to commerce payments workflows.
Operational scope emphasized integration points between blockchain settlement flows and Farfetch commerce and payments functions, impacting finance teams and payment operations across international markets. The participation implied collaboration on node infrastructure, testing of transaction flows, and alignment with association protocol governance.
Governance activity took place within the Diem Association model, with Farfetch involved in protocol development and operational governance related to validator operations. Regulatory pressure on Libra and later Diem prevented a commercial rollout, so outcomes were minimal and no large-scale production payments deployment occurred.
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Shopify | Professional Services | 7600 | $11.6B | Canada | Diem Association | Diem Blockchain (formerly Libra) | Blockchain Platform | 2020 | n/a |
In 2020 Shopify joined the Libra Association to participate in building Diem Blockchain formerly Libra, a Blockchain Platform aimed at lowering costs for merchants and improving cross-border commerce for Shopify’s merchant base worldwide. The corporate announcement framed Shopify’s role as an association member, which implies governance-level participation and the potential to operate or support network infrastructure rather than a traditional software purchase.
Shopify’s engagement emphasized finance and payments capabilities typical of Blockchain Platform initiatives, focusing on integrating payments rails and token-based settlement workflows with merchant checkout and settlement processes. The engagement signaled evaluation of consensus and permissioning models and contribution to association governance processes as part of assessing how Diem Blockchain formerly Libra could interact with Shopify’s commerce systems.
Operational scope described in the announcement targeted Shopify’s global merchant base and internal finance and payments functions, positioning the company to explore cross-border settlement improvements and lower merchant fees. Because the Diem project did not reach general availability, any planned integrations, node operations, or production deployments remained exploratory and did not result in broad production rollouts.
Governance activity and any rollout planning were expected to be association-driven, with Shopify contributing to policy and network governance through its membership. Practical outcomes were limited by the project’s stalled progression, leaving the engagement as a strategic participation in the Diem Blockchain formerly Libra initiative rather than a completed production implementation.
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Buyer Intent: Companies Evaluating Diem Blockchain (formerly Libra)
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FAQ - APPS RUN THE WORLD Diem Blockchain (formerly Libra) Coverage
Diem Blockchain (formerly Libra) is a Blockchain Platform solution from Diem Association.
Companies worldwide use Diem Blockchain (formerly Libra), from small firms to large enterprises across 21+ industries.
Organizations such as Shopify, Coinbase, eBay and Farfetch UK are recorded users of
Diem Blockchain (formerly Libra) for Blockchain Platform.
Companies using Diem Blockchain (formerly Libra) are most concentrated in Professional Services, Banking and Financial Services and Retail, with adoption spanning over 21 industries.
Companies using Diem Blockchain (formerly Libra) are most concentrated in Canada, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Diem Blockchain (formerly Libra) across Americas, EMEA, and APAC.
Companies using Diem Blockchain (formerly Libra) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 25%.
Customers of Diem Blockchain (formerly Libra) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Diem Blockchain (formerly Libra) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Blockchain Platform.