List of Experian Advertising Customers
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Since 2010, our global team of researchers has been studying Experian Advertising customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Experian Advertising for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Experian Advertising for Digital Advertising Platform include: British Airways United Kingdom, a United Kingdom based Transportation organisation with 40521 employees and revenues of $17.81 billion, British Airways United Kingdom, a United Kingdom based Transportation organisation with 37401 employees and revenues of $17.76 billion, Cotton On Australia, a Australia based Retail organisation with 6928 employees and revenues of $1.49 billion, Dopravni Podnik Hl. M. Prahy Czech Republic, a Czech Republic based Transportation organisation with 11362 employees and revenues of $1.23 billion, Divinity Spain, a Spain based Media organisation with 1537 employees and revenues of $902.0 million and many others.
Contact us if you need a completed and verified list of companies using Experian Advertising, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Experian Advertising customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Appalachian League | Leisure and Hospitality | 20 | $2M | United States | Experian | Experian Advertising | Digital Advertising Platform | 2014 | n/a |
In 2014 Appalachian League deployed Experian Advertising on its website. The deployment used Experian Advertising as a Digital Advertising Platform to centralize on-site advertising, audience segmentation, campaign delivery, and reporting for the organization’s marketing activities. The implementation included embedding Experian Advertising tags and client-side scripts into the Appalachian League website to capture behavioral signals and enable creative rotation, cookie-based audience signals, campaign targeting, and consolidated campaign reporting. Functional modules configured reflected campaign management, audience targeting and segmentation, creative delivery, and analytics modules consistent with a Digital Advertising Platform.
Operational ownership was assigned to the marketing and ticketing functions to coordinate promotional calendars, creative assets, and audience rules for leisure and hospitality promotions. Governance emphasized ad operations workflows for tag governance, creative version control, privacy and consent checks, and campaign cadence, aligning website advertising execution with marketing schedules. No system integrator or additional third party integrations were specified in the source, and the implementation scope remained focused on the Appalachian League website and its digital marketing processes using Experian Advertising.
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Astrologyzone | Media | 15 | $5M | United States | Experian | Experian Advertising | Digital Advertising Platform | 2013 | n/a |
In 2013, Astrologyzone implemented Experian Advertising as its Digital Advertising Platform to manage advertising on astrologyzone.com and consolidate site-driven audience targeting. The implementation centered on embedding Experian Advertising ad tags into the website and configuring audience segments and campaign parameters to support site monetization workflows for a 15 person media operation.
Experian Advertising provided campaign targeting, audience segmentation, ad delivery orchestration, and reporting capabilities consistent with a Digital Advertising Platform, with configuration focused on web tag management and campaign parameter mapping. Operational ownership was assigned to the marketing and digital content teams, rollouts were executed incrementally through tag activation on the website, and governance emphasized tag deployment controls and content to ad alignment to maintain user experience and inventory management.
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Barcelo Hotel Group Spain | Leisure and Hospitality | 13900 | $838M | Spain | Experian | Experian Advertising | Digital Advertising Platform | 2015 | n/a |
In 2015, Barcelo Hotel Group Spain implemented Experian Advertising, a Digital Advertising Platform, deploying the solution on its corporate website. Experian Advertising was instrumented to capture site-level audience signals and to enable audience segmentation, campaign activation, and measurement for the leisure and hospitality business.
The deployment emphasized core Digital Advertising Platform capabilities including audience segmentation, targeted campaign orchestration, cross-channel audience activation, and analytics for marketing optimization. Operational ownership was held by the marketing organization, with governance focused on tag implementation, consent and privacy workflows, and campaign governance to align digital advertising activities with regional marketing teams in Spain and broader corporate digital marketing operations.
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Black Tree Gaming | Media | 29 | $6M | United Kingdom | Experian | Experian Advertising | Digital Advertising Platform | 2015 | n/a |
In 2015, Black Tree Gaming implemented Experian Advertising, deploying Experian Advertising as its Digital Advertising Platform on the company website. The deployment established a centralized platform for audience targeting and campaign activation to support the publisher's marketing and customer acquisition activities.
Configuration centered on browser-based site tagging and the Experian Advertising dashboard, enabling audience segmentation, behavioral signal capture, and conversion measurement. Standard Digital Advertising Platform capabilities such as segment creation, campaign activation, frequency management, and reporting were configured to align with the publisher's web channel workflows. The implementation favored client-side tag management appropriate for a small media operator.
Operational ownership was assigned to the marketing and growth function, which managed audience definitions, targeting rules, and reporting inside Experian Advertising. The platform was integrated into the website's advertising and analytics touchpoints to feed audience signals into campaign execution and measurement. Rollout was scoped to the corporate site and tailored to content pages and user journeys.
Black Tree Gaming used Experian Advertising as a Digital Advertising Platform to support marketing and paid media functions on its website. The implementation emphasized practical web-channel activation of audience segments through Experian Advertising.
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British Airways United Kingdom | Transportation | 37401 | $17.8B | United Kingdom | Experian | Experian Advertising | Digital Advertising Platform | 2014 | n/a |
In 2014, British Airways United Kingdom deployed Experian Advertising as a Digital Advertising Platform on its public website. The deployment targeted web-level ad delivery and audience management to support the airline's digital marketing and customer acquisition activities.
Experian Advertising was configured to provide audience segmentation, campaign orchestration, creative delivery and measurement capabilities consistent with a Digital Advertising Platform, using site-level tagging to collect behavioral signals and enable targeted placements. Configuration work emphasized segment definitions, campaign scheduling, creative rotation rules and reporting dashboards to feed marketing decision workflows.
Operational responsibility sat with digital marketing and web teams, and the scope covered British Airways' public website presence in the United Kingdom, aligning online advertising with booking and content pages. Experian Advertising on the website centralized campaign execution and measurement across web channels, integrating ad delivery with the airline's existing marketing planning and creative approval processes.
Governance included campaign approval workflows, audience rule governance, frequency controls and periodic reporting cadences to support ongoing campaign management and web privacy compliance. The implementation positioned Experian Advertising as the platform for targeted advertising, campaign measurement and audience orchestration within British Airways' digital marketing stack.
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Transportation | 40521 | $17.8B | United Kingdom | Experian | Experian Advertising | Digital Advertising Platform | 2014 | n/a |
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Media | 15 | $4M | France | Experian | Experian Advertising | Digital Advertising Platform | 2015 | n/a |
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Media | 17 | $5M | United States | Experian | Experian Advertising | Digital Advertising Platform | 2015 | n/a |
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Retail | 6928 | $1.5B | Australia | Experian | Experian Advertising | Digital Advertising Platform | 2023 | n/a |
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Automotive | 50 | $70M | United States | Experian | Experian Advertising | Digital Advertising Platform | 2015 | n/a |
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Buyer Intent: Companies Evaluating Experian Advertising
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