List of Experian Delphi Customer Management Customers
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Since 2010, our global team of researchers has been studying Experian Delphi Customer Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Experian Delphi Customer Management for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Experian Delphi Customer Management for Customer Analytics include: Barclays Capital, a United States based Banking and Financial Services organisation with 79900 employees and revenues of $37.25 billion, Lloyds Banking Group, a United Kingdom based Banking and Financial Services organisation with 60061 employees and revenues of $27.29 billion, Credit Suisse, part of UBS Group, a Switzerland based Banking and Financial Services organisation with 28840 employees and revenues of $23.47 billion, Hotel Cafe Royal, a United Kingdom based Leisure and Hospitality organisation with 350 employees and revenues of $120.0 million and many others.
Contact us if you need a completed and verified list of companies using Experian Delphi Customer Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Experian Delphi Customer Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Barclays Capital | Banking and Financial Services | 79900 | $37.3B | United States | Experian | Experian Delphi Customer Management | Customer Analytics | 2015 | n/a |
In 2015 Barclays implemented Experian Delphi Customer Management as a Customer Analytics solution, deploying a new Experian Delphi Customer Management credit score feed to support credit decisioning and risk evaluation. The project was led by Monica Navsaria and centered on delivering a standardized credit score feed while deliberately minimizing technical change, shifting stakeholder attention toward commercial and risk impact rather than engineering rework.
The implementation followed a feed-based Customer Analytics pattern, ingesting credit score data and normalizing outputs for integration into Barclays credit decisioning workflows and risk policy processes. Configuration work focused on score mapping, data validation, and operational handoffs to business users, while governance emphasized business-led change control and cross-functional coordination between commercial and risk teams to manage policy and process adjustments without altering core technical components.
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Credit Suisse, part of UBS Group | Banking and Financial Services | 28840 | $23.5B | Switzerland | Experian | Experian Delphi Customer Management | Customer Analytics | 2009 | n/a |
In 2009, Credit Suisse, part of UBS Group, implemented Experian Delphi Customer Management. The deployment focused on Customer Analytics to centralize customer intelligence across the bank's client lifecycle and establish a repeatable analytics capability for client insight.
Experian Delphi Customer Management was configured to deliver core Customer Analytics capabilities, including consolidation of customer records into harmonized profiles, segmentation and predictive scoring, and standardized reporting and dashboards for insight delivery. Configuration work emphasized scoring rule sets, segmentation logic and template driven analytics outputs to support client profiling and portfolio analysis.
The implementation was designed to ingest customer and transactional data from internal sources and front office systems so the Customer Analytics platform could generate consolidated profiles and behavioral signals for downstream users. Operational coverage targeted client insight use cases serving sales support, relationship management and marketing functions within the bank.
Governance measures were incorporated to manage data quality, model validation and access controls, with stewardship processes to control updates to scoring and segmentation logic during rollout. The program structured analytics outputs to align with existing business workflows for client segmentation and targeting.
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Hotel Cafe Royal | Leisure and Hospitality | 350 | $120M | United Kingdom | Experian | Experian Delphi Customer Management | Customer Analytics | 2018 | n/a |
In 2018, Hotel Cafe Royal implemented Experian Delphi Customer Management to support Customer Analytics for its group and events sales operations. The Experian Delphi Customer Management deployment was adopted by the Group Sales and MICE teams in London, where it became the central system for maintaining client records and coordinating meetings and events sales workflows.
Experian Delphi Customer Management was configured to handle core customer data management, custom proposal generation, site visit coordination, creation and maintenance of group client files, and billing workflows tied to booked groups and events. Daily activities documented by sales staff include data entry and retrieval, setting up new client files, preparing and managing billing for groups, and using the system to customise proposals and coordinate tailored site visits, reflecting module-level use across sales functions.
Operational coverage centered on Sales, Group Sales Coordination, and close collaboration with Marketing, Front Office and finance teams to communicate bookings and client requirements across departments. Governance shifted toward centralized client file management and standardized proposal and billing processes, with the Experian Delphi Customer Management system serving as the authoritative record for group sales activity and supporting routine revenue and forecasting calculations performed by the Group Sales team.
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Lloyds Banking Group | Banking and Financial Services | 60061 | $27.3B | United Kingdom | Experian | Experian Delphi Customer Management | Customer Analytics | 2018 | n/a |
In 2018 Lloyds Banking Group implemented Experian Delphi Customer Management as a Customer Analytics solution to provide lead analytical support for business strategy development. The implementation centered on analysis of Experian Delphi block data, with particular focus on CII scores, to inform decisioning across retail product portfolios.
Experian Delphi Customer Management was configured to ingest and operationalize block data and CII scoring into customer scoring and segmentation workflows, enabling analytics teams to surface actionable cohorts and risk indicators. The deployment emphasized data enrichment, score-driven segmentation, and rule authoring capabilities within the Customer Analytics environment to translate analytical findings into executable acquisition criteria.
The work covered multiple product portfolios and was applied to customer acquisition processes, aligning analytical outputs with marketing, risk and acquisition teams. Analytical outputs were fed into acquisition rule pipelines and policy review processes so that CII-informed segments could be evaluated against product-level acceptance criteria.
Lead analytical support produced governance changes, with new business rules and acquisition policies updated to reflect the Experian Delphi block data insights and long term strategic aspirations. The outcome was a formal alignment of customer acquisition policy and rule sets to the insights derived from Experian Delphi Customer Management, with rollout focused on policy and rules implementation across affected product areas.
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