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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of FLG CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Mercia Electrical United Kingdom Construction and Real Estate 12 $1M United Kingdom FLG FLG CRM CRM 2020 n/a In 2020, Mercia Electrical implemented FLG CRM, adopting the CRM to support its solar and EV charger business in the East Midlands, United Kingdom. FLG CRM was configured to automate lead intake, customer questionnaire journeys, install tracking and post install communications across sales and field operations. Configuration focused on journey orchestration and workflow automation, embedding customer questionnaires into lead workflows and tracking installation milestones as staged workflow items. The FLG CRM deployment included case management for installations, automated notifications to coordinate handoffs between sales and installation teams and centralized communication logs to reduce duplicate administration. Operational coverage encompassed sales, administration and installation teams across Mercia Electrical's service area in the East Midlands. Governance emphasized standardized intake and handoff procedures and an ongoing configuration cadence to refine journey logic, and Mercia Electrical re signed with FLG in 2024 to continue use of FLG CRM. Mercia Electrical reported measurable operational outcomes tied to the FLG CRM implementation, specifically a 36% increase in lead to sale conversions, a 46% reduction in weekly administration time and a 15% shorter sale to completed installation timeframe. The deployment illustrates how CRM led automation can unify lead intake, customer journeys and install tracking for a small installer operating in the construction and real estate sector.
Sales Fuel United Kingdom Media 25 $3M United Kingdom FLG FLG CRM CRM 2021 n/a In 2021, Sales Fuel United Kingdom implemented FLG CRM, a CRM application, to manage high-volume lead generation, appointment booking and contact centre routing for its performance marketing operations. The deployment focused on operationalizing lead capture and scheduling workflows to increase appointment throughput for the company's sales and contact centre teams. FLG CRM was configured to support high-volume inbound lead handling, with workflow automation for lead triage, queue assignment and appointment booking capabilities. The implementation emphasized contact centre routing logic and booking orchestration to convert marketing responses into scheduled sales conversations. Functional modules implemented include lead capture, contact routing and appointment scheduling within the FLG CRM environment. Operational scope covered performance marketing, the contact centre and sales appointment teams across Sales Fuel United Kingdom, with FLG CRM serving as the central operational system for lead to appointment pipelines. Governance centered on process standardization for lead handling and booking workflows, with rollout aligned to March 2021 onboarding timelines. Since onboarding in March 2021 Sales Fuel reported generating over 1,000 leads in a single day and booking more than 200 sales appointments, with a nearly 30% conversion rate reported for booked appointments. These reported outcomes indicate improved lead handling capacity and higher appointment throughput following deployment of FLG CRM.
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