List of For-Sight CRM Platform Customers
Edinburgh, EH3 6NL,
United Kingdom
Since 2010, our global team of researchers has been studying For-Sight CRM Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased For-Sight CRM Platform for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using For-Sight CRM Platform for CRM include: The Celtic Collection United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 1200 employees and revenues of $86.0 million, Rockliffe Hall Hotel, a United Kingdom based Leisure and Hospitality organisation with 253 employees and revenues of $16.0 million, The Speech House Hotel United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 74 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using For-Sight CRM Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The For-Sight CRM Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Rockliffe Hall Hotel | Leisure and Hospitality | 253 | $16M | United Kingdom | For-Sight | For-Sight CRM Platform | CRM | 2017 | n/a | In 2017, Rockliffe Hall Hotel implemented the For-Sight CRM Platform, CRM, to centralize guest profiles and operationalize marketing automation across reservations and guest services. The For-Sight CRM Platform was configured to ingest and reconcile transactional and PMS data to support segmentation and automated campaign execution. Configuration centered on CRM segmentation, marketing automation, automated pre arrival campaigns, personalised pre stay communications and structured upsell campaign workflows, with orchestration rules and templated content for guest touchpoints. The implementation included data model mapping and profile stitching to create unified guest records and segmentation attributes used by campaign triggers. Operational integrations included direct feeds from Opera/OHIP, ResDiary and Premier Software into the For-Sight CRM Platform to bring PMS and booking data into a single CRM data layer. The UK deployment at Rockliffe Hall covered marketing, reservations and revenue management workflows, and launched automated pre arrival campaigns in May 2021 that reportedly contributed to a 47% increase in average room revenue. Governance introduced centralized campaign scheduling, segmentation stewardship and automated trigger policies to align marketing, front office and sales processes and to maintain data quality across booking and service channels. The implementation emphasized campaign orchestration and ongoing segmentation governance to sustain personalised communications and upsell activity rather than changes to underlying reservation systems. | |
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The Celtic Collection United Kingdom | Leisure and Hospitality | 1200 | $86M | United Kingdom | For-Sight | For-Sight CRM Platform | CRM | 2021 | n/a | In 2021, The Celtic Collection United Kingdom signed a multi-year partnership with For-Sight to implement the For-Sight CRM Platform. The engagement is explicitly focused on centralising first-party guest data to deliver personalised experiences at scale across the group’s UK and Wales properties, with a stated emphasis on CRM-driven marketing, guest insights and loyalty growth. The implementation uses the For-Sight CRM Platform modules CRM and reporting/insights, configured to produce unified guest profiles and to support segmentation, personalised campaign orchestration and behavioural reporting. The For-Sight CRM Platform was positioned to provide both operational CRM capabilities and a reporting and insights layer for marketing analytics and loyalty programme management. Operational scope covers The Celtic Collection United Kingdom properties across the UK and Wales, and the rollout targets marketing, guest insights and loyalty business functions. The platform centralises guest data to enable cross-property campaign orchestration and consolidated guest insight reporting for regional marketing teams. Governance under the multi-year agreement emphasises central data stewardship, standardised campaign workflows and phased deployment across sites, with configuration controls for profile management and reporting access. The narrative reflects an implementation oriented around CRM and reporting/insights capabilities rather than named system-to-system integrations. | |
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The Speech House Hotel United Kingdom | Leisure and Hospitality | 74 | $5M | United Kingdom | For-Sight | For-Sight CRM Platform | CRM | 2024 | n/a | The Speech House Hotel United Kingdom implemented For-Sight CRM Platform in 2024 to consolidate guest data from its Rezcontrol PMS, remediate records to meet GDPR requirements, and run targeted email marketing campaigns in the UK market. The deployment targeted the CRM category and explicitly used the CRM and marketing automation modules within the For-Sight CRM Platform to centralize guest profiles and orchestrate campaign workflows. Configuration work centered on CRM driven guest segmentation, consent flagging, and email automation. Data cleansing included deduplication, consent reconciliation, and profile enrichment to create single guest views suitable for segmentation and campaign orchestration. Automated marketing capabilities were configured to execute segmented email journeys based on stay history and guest attributes. Operational integration included a bidirectional integration with the Rezcontrol PMS to surface reservation events and profile updates into the For-Sight CRM Platform, enabling synchronized guest profiles for marketing and front office use. The implementation covered marketing and guest services functions, enabling coordinated campaign targeting within the United Kingdom market and operational use of unified guest records by front desk and marketing teams. Governance emphasized GDPR compliance through documented data remediation and consent management controls within the CRM, and rollout practices prioritized data validation before campaign activation. The initial email marketing campaign executed from the For-Sight CRM Platform produced a reported 10% uplift in revenue, reflecting the direct linkage between consolidated guest data, segmentation, and automated email execution. |
Buyer Intent: Companies Evaluating For-Sight CRM Platform
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