List of Formaloo CDP Customers
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Since 2010, our global team of researchers has been studying Formaloo CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Formaloo CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Formaloo CDP for Customer Data Platform include: Fastpace Health, a United States based Healthcare organisation with 2495 employees and revenues of $500.0 million, i-Sprint Innovations, a Singapore based Government organisation with 110 employees and revenues of $15.0 million, Metcalf Crane Services, a Australia based Professional Services organisation with 80 employees and revenues of $10.0 million, Farmers of North America, a Canada based Distribution organisation with 100 employees and revenues of $10.0 million, CyberUnison, a Singapore based Professional Services organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Formaloo CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Formaloo CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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10:10 Media Productions Pte | Media | 10 | $2M | Singapore | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
In 2023, 10:10 Media Productions Pte deployed Formaloo CDP, a Customer Data Platform, on its public website to centralize visitor and form data for its media and audience activities. The implementation places Formaloo CDP at the front door of digital interactions, capturing form submissions and behavioral events to build unified customer profiles for a small Singapore based media firm with ten employees. The deployment is focused on website data capture and audience segmentation, serving marketing and audience development workflows, and supporting lead capture and content engagement use cases.
Configuration and operational design emphasize typical Customer Data Platform capabilities such as data collection, profile unification, segmentation, and activation workflows. The architecture is consistent with a cloud hosted SaaS instrumented on the website through embedded forms and client side tracking, enabling profile stitching and downstream activation via APIs and webhook style endpoints. Governance and process changes center on consolidating web data into a single profile store, assigning ownership to marketing and content teams, and establishing simple data capture and segmentation workflows to drive targeted audience engagement using Formaloo CDP.
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Accufab | Manufacturing | 10 | $1M | United States | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
In 2023, Accufab implemented Formaloo CDP on its public website. Formaloo CDP is used to capture website interactions and consolidate customer records for Accufab, a ten employee manufacturing company in the United States, and the implementation is aligned with the Customer Data Platform category.
The deployment is web centric, instrumenting site forms, page events, and lead touchpoints into a centralized data layer. Configuration efforts emphasized profile stitching, event schema mapping, segmentation rules, and consent controls typical of a Customer Data Platform, producing unified customer profiles and audience definitions. The architecture is proportionate to a small company, relying on client side event capture feeding a hosted application instance, with schema versioning to manage evolving event definitions.
Operational ownership resides with marketing and sales, with phased rollouts on form endpoints and selected pages to limit disruption. Governance includes access controls and data schema governance, and captured leads and profiles are routed into existing outreach workflows consistent with Customer Data Platform operational patterns.
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Bell Kenne | Distribution | 10 | $1M | United States | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
In 2023 Bell Kenne implemented Formaloo CDP to centralize website customer data, deploying the Formaloo CDP Customer Data Platform on the company website to capture form submissions and site events. The engagement is website focused, aligning the Customer Data Platform with Bell Kenne's distribution business needs and concentrating capture on direct customer interactions collected through online forms and behavioral event tracking.
Formaloo CDP was configured to embed web forms and client-side event collectors, producing unified customer profiles and enabling segmentation and audience definitions common to Customer Data Platform deployments. Configuration emphasizes lightweight data models appropriate for a 10 employee organization, with profile stitching and attribute normalization implemented to support targeted communications and operational workflows.
Integrations are handled through standard export and API patterns, using CSV export, webhooks, and API endpoints to feed downstream marketing, order management, or fulfillment processes without naming specific third party systems. Governance is scoped to the website channel, with data capture rules and consent fields defined in the Formaloo CDP configuration and ownership placed with the small internal team responsible for marketing and customer operations.
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Bob'S Windshield Repair Svc | Automotive | 10 | $1M | United States | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
In 2023, Bob'S Windshield Repair Svc deployed Formaloo CDP on its website. The implementation uses Formaloo CDP as the Customer Data Platform to centralize web form submissions and event-level interactions into consolidated customer records, with deployment scoped to the corporate website and managed by a small internal admin team.
Configuration focused on core Customer Data Platform capabilities typical for web-first small businesses, including event tracking from embedded forms, mapping form fields to canonical customer attributes, profile stitching across repeat interactions, segmentation for targeted outreach, and basic consent management. Formaloo CDP was configured to generate unified customer profiles that support marketing and service workflows and to surface segmented cohorts for manual activation.
Integrations are limited to website embedding and the form data capture layer as the only stated integration point, with no additional third-party systems provided. Operational coverage centers on marketing and customer service functions, specifically lead capture, appointment scheduling inputs, and follow-up workflows driven by data collected on the website.
Governance and rollout were executed as a lightweight program appropriate for a 10 person organization, with a designated administrator responsible for configuration, consent handling, and routing data into existing service processes. Operational process changes emphasized instrumenting forms for consistent attribute capture and creating simple routing rules so marketing and service owners could act on unified profiles without a complex integration footprint.
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Bobs Best | Professional Services | 10 | $1M | United States | Formaloo | Formaloo CDP | Customer Data Platform | 2024 | n/a |
In 2024, Bobs Best implemented Formaloo CDP on its public website to centralize customer touchpoint data and capture form submissions and browsing signals. Bobs Best is a small professional services firm with about 10 employees, and the deployment is scoped to website-based data capture and downstream use by client-facing staff. The implementation is explicitly using Formaloo CDP within the Customer Data Platform category for first-party profile building and audience definition.
The Formaloo CDP instance is configured to ingest website forms and event data, normalize captured fields into a unified customer record, and enable basic segmentation and audience definitions consistent with Customer Data Platform capabilities. Configuration focused on schema mapping for contact and interaction attributes, browser-based tracking elements, and rules for deduplication and identity resolution that align with small-team operational needs. The application name Formaloo CDP appears in the configuration and is the central data store for these customer profiles.
Operational coverage is limited to the website channel and internal teams responsible for marketing and client services, reflecting a compact rollout for a 10-person firm. Governance practices implemented include a standardized capture schema, naming conventions for attributes, and simple consent capture on public forms to ensure consistent profile construction. Rollout and day-to-day use emphasize low-complexity workflows for segmentation, list creation, and form-driven lead capture, keeping the architecture proportional to the company size.
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Non Profit | 10 | $2M | Vietnam | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
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Professional Services | 50 | $5M | Singapore | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
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Professional Services | 10 | $1M | United States | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
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Transportation | 200 | $5M | Uzbekistan | Formaloo | Formaloo CDP | Customer Data Platform | 2025 | n/a |
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Distribution | 100 | $10M | Canada | Formaloo | Formaloo CDP | Customer Data Platform | 2023 | n/a |
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Buyer Intent: Companies Evaluating Formaloo CDP
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