List of Glassbox Marketing Customers
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Since 2010, our global team of researchers has been studying Glassbox Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Glassbox Marketing for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Glassbox Marketing for Marketing Analytics include: J Sainsbury's, a United Kingdom based Retail organisation with 141517 employees and revenues of $44.13 billion, Nestle Purina, a United States based Consumer Packaged Goods organisation with 8000 employees and revenues of $2.00 billion, NESTLE Mexico, S.A. de C.V., a Mexico based Consumer Packaged Goods organisation with 6000 employees and revenues of $1.75 billion and many others.
Contact us if you need a completed and verified list of companies using Glassbox Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Glassbox Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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J Sainsbury's | Retail | 141517 | $44.1B | United Kingdom | Glassbox | Glassbox Marketing | Marketing Analytics | 2022 | n/a |
In 2022, J Sainsbury's deployed Glassbox Marketing to instrument and analyze customer journeys across web and mobile. The implementation positioned Glassbox Marketing in the Marketing Analytics category to deliver session-level visibility into checkout flows and delivery option selections.
Glassbox Marketing was configured for journey analytics, funnel analysis, session replay and conversion recovery workflows, capturing touchpoint sequences that led to checkout abandonment. The deployment emphasized tracking of online checkout steps and delivery option interactions, enabling product and CX teams to replay problematic sessions and surface behavioral patterns.
Operational coverage was focused on marketing, product and customer experience teams, who used the Marketing Analytics outputs to prioritize fixes and optimize checkout operations. Insights from web and mobile sessions were operationalized into triage processes for live issues and into prioritized product backlog items for checkout optimization.
Governance established cross-functional prioritization between marketing, product and CX, with playbooks to translate session replay findings into operational changes. The implementation identified funnel drop-offs notably around delivery options and recovered approximately $200,000 in lost revenue per quarter while improving operational efficiency for online checkout.
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NESTLE Mexico, S.A. de C.V. | Consumer Packaged Goods | 6000 | $1.8B | Mexico | Glassbox | Glassbox Marketing | Marketing Analytics | 2023 | n/a |
In 2023 NESTLE Mexico, S.A. de C.V. deployed Glassbox Marketing on its Recetas platform to unify analytics across LATAM templates and priority journeys, establishing a single Marketing Analytics view for recipe discovery to purchase workflows. Glassbox Marketing was positioned to enable consistent instrumentation and cross country benchmarking across regional recipe templates and target customer journeys.
The implementation centered on marketing analytics capabilities such as session replay and journey analytics, conversion funnel instrumentation, template performance dashboards, and engagement metrics including scroll depth, inferred from the project focus on conversion and engagement. Configuration included event and page tagging aligned to template variants and priority journeys, plus dashboards to surface template level and journey level KPIs for product, marketing, and CX stakeholders.
Operational scope covered LATAM templates on the Recetas platform with rollout prioritized by high value journeys and country templates, enabling cross country comparison and shared measurement. The deployment impacted marketing, product management, CX and e commerce teams by centralizing behavioral analytics and standardizing KPI definitions and reporting across sites.
Outcomes reported from the deployment included a 15% increase in recipe to purchase conversions and a 20% improvement in scroll depth, reflecting improved template performance visibility and targeted optimization of priority journeys.
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Nestle Purina | Consumer Packaged Goods | 8000 | $2.0B | United States | Glassbox | Glassbox Marketing | Marketing Analytics | 2023 | n/a |
In 2023, Nestle Purina deployed Glassbox Marketing as a Marketing Analytics solution to improve digital product discovery and conversion for pet owners. The implementation centered on Glassbox journey and product analytics to instrument Purina's digital product pages and customer journeys.
Implementation focused on journey analytics and product-level behavioral measurement to surface drop-off points, track product information views, and capture session-level engagement metrics. Glassbox Marketing was configured to deliver behavioral instrumentation and analytics workflows consumed by product, marketing, and customer experience teams.
Purina used the deployment to reduce bounce rates, increase average session engagement by about 30 seconds, and raise product information views by 127 percent, outcomes reported in the case study and tied directly to efforts in digital product discovery and conversion for pet owners. These results reflect Glassbox Marketing driving product, marketing, and CX decisioning through enhanced journey and product analytics.
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Buyer Intent: Companies Evaluating Glassbox Marketing
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