List of Google Marketing Platform Customers
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Since 2010, our global team of researchers has been studying Google Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Marketing Platform for Marketing Automation include: Burns & McDonnell, a United States based Construction and Real Estate organisation with 14000 employees and revenues of $7.40 billion, RS Components, a United Kingdom based Distribution organisation with 7654 employees and revenues of $3.10 billion, CJ MORE, a Thailand based Retail organisation with 8000 employees and revenues of $2.00 billion, Riot Games, a United States based Media organisation with 4200 employees and revenues of $1.50 billion, carsales, a Australia based Professional Services organisation with 1800 employees and revenues of $538.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Muamalat | Banking and Financial Services | 2357 | $400M | Malaysia | Google Marketing Platform | Marketing Automation | 2024 | n/a |
In 2024 Bank Muamalat implemented Google Marketing Platform as part of a broader cloud-first marketing and data strategy, positioning Google Marketing Platform within its Marketing Automation stack to support marketing, customer analytics, and personalization. The deployment is tied directly to the bank’s multi-year collaboration with Google Cloud to modernize infrastructure, data analytics, security, and generative AI capabilities for digital Islamic banking services in Malaysia.
The implementation configures Google Marketing Platform to consume first-party data consolidated in Google Cloud BigQuery and surfaced through Looker, creating unified 360-degree customer profiles for non-technical business analysts and marketers. Google Marketing Platform is used alongside Vertex AI Search and Conversation to enable natural language driven insights and content generation for marketing workflows, and the solution supports automated audience segmentation, campaign orchestration, and measurement consistent with Marketing Automation functional workflows.
Integration scope includes direct data flows between Google Marketing Platform, BigQuery, and Looker, and linkage to the bank’s new digital core and engagement platforms provided by Mambu and Backbase as part of the cloud architecture. The initiative also leverages Firestore for serverless persistence and plans for Chronicle Security Operations and Security Command Center Premium with Mandiant Threat Intelligence for security monitoring, ensuring marketing and analytics data operate within the bank’s secure, compliant cloud environment. Operational coverage centers on marketing, product teams, and frontline channels that interact with the Muamalat Application Platform for financing and deposit journeys.
Governance and workflow changes formalize consented first-party data collection and unified data views to enable evidence based campaign design and responsible use of generative AI in customer interactions. The program explicitly targets streamlined IT operations and faster product rollouts, with the MAP improvements and automated document data capture enabling customers to complete financing applications up to six times faster and freeing staff to focus on value added decision making, and the initiative has received regulatory approval from Bank Negara Malaysia to proceed.
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Burns & McDonnell | Construction and Real Estate | 14000 | $7.4B | United States | Google Marketing Platform | Marketing Automation | 2020 | n/a |
In 2020, Burns & McDonnell implemented Google Marketing Platform to centralize marketing analytics, tag management, and reporting for its Marketing Department. The Google Marketing Platform deployment is categorized as Marketing Automation and was scoped to support CRM & Marketing functions across the organization.
The implementation configured Google Analytics 4, Google Tag Manager, Search Console, Google Ads, Looker Studio, and Google My Business as core capabilities to capture event level telemetry, conversion tracking, paid media data, SEO signals, and local listing status. The team designed and led Google Marketing Platform data collection and reporting structures, standardizing event taxonomy, conversion definitions, and dashboard templates to create consistent reporting artifacts.
Architecturally, Google Tag Manager functioned as the primary tag layer feeding GA4 for analytics and Looker Studio for visualization, with direct connections to Google Ads and Search Console to enable consolidated reporting workflows. The deployment emphasized consolidated reporting views and shared measurement definitions to support both paid search and organic channel analysis within the Marketing Department.
Governance focused on documented data structures and operational processes, with a designated Google Marketing Platform subject matter expert responsible for producing authoritative reports and maintaining collection standards. Documentation and SME stewardship supported ongoing CRM & Marketing analytics needs and ensured consistency of Google Marketing Platform structures and capabilities across reporting use cases.
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carsales | Professional Services | 1800 | $538M | Australia | Google Marketing Platform | Marketing Automation | 2016 | n/a |
In 2016, carsales implemented Google Marketing Platform as a core Marketing Automation capability to centralize digital campaign measurement and tag management across its consumer facing web properties. The implementation targeted enterprise marketing and analytics workflows for carsales in Australia, aligning campaign measurement, audience segmentation, and creative asset orchestration with the company website and cookies policy.
The Google Marketing Platform deployment was configured to deliver campaign reporting, audience list management, tag orchestration, and analytics instrumentation consistent with Marketing Automation best practices. Google Marketing Platform was used to operationalize measurement and activation workflows, with configuration focused on campaign tagging, conversion tracking, and audience-based segmentation to support marketing and analytics teams.
Operationally the solution integrated with the site level tag delivery layer through Yahoo Tag Manager, using Yahoo Tag Manager for front end tag deployment while centralizing governance in Google Marketing Platform. Rollout included establishing change control and tag governance processes for marketing and digital analytics teams, and aligning tag deployment to the company cookie policy and consent considerations on the carsales website.
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Retail | 8000 | $2.0B | Thailand | Google Marketing Platform | Marketing Automation | 2022 | n/a |
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Media | 4200 | $1.5B | United States | Google Marketing Platform | Marketing Automation | 2022 | n/a |
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Distribution | 7654 | $3.1B | United Kingdom | Google Marketing Platform | Marketing Automation | 2018 | n/a |
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Professional Services | 1000 | $250M | Indonesia | Google Marketing Platform | Marketing Automation | 2020 | n/a |
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