List of Google Marketing Platform Customers
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Since 2010, our global team of researchers has been studying Google Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Marketing Platform for Marketing Automation include: Burns & McDonnell, a United States based Construction and Real Estate organisation with 14000 employees and revenues of $7.40 billion, RS Components, a United Kingdom based Distribution organisation with 7654 employees and revenues of $3.10 billion, CJ MORE, a Thailand based Retail organisation with 8000 employees and revenues of $2.00 billion, Riot Games, a United States based Media organisation with 4200 employees and revenues of $1.50 billion, carsales, a Australia based Professional Services organisation with 1800 employees and revenues of $538.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Muamalat | Banking and Financial Services | 2357 | $400M | Malaysia | Google Marketing Platform | Marketing Automation | 2024 | n/a |
In 2024 Bank Muamalat implemented Google Marketing Platform as part of a broader cloud-first marketing and data strategy, positioning Google Marketing Platform within its Marketing Automation stack to support marketing, customer analytics, and personalization. The deployment is tied directly to the bank’s multi-year collaboration with Google Cloud to modernize infrastructure, data analytics, security, and generative AI capabilities for digital Islamic banking services in Malaysia.
The implementation configures Google Marketing Platform to consume first-party data consolidated in Google Cloud BigQuery and surfaced through Looker, creating unified 360-degree customer profiles for non-technical business analysts and marketers. Google Marketing Platform is used alongside Vertex AI Search and Conversation to enable natural language driven insights and content generation for marketing workflows, and the solution supports automated audience segmentation, campaign orchestration, and measurement consistent with Marketing Automation functional workflows.
Integration scope includes direct data flows between Google Marketing Platform, BigQuery, and Looker, and linkage to the bank’s new digital core and engagement platforms provided by Mambu and Backbase as part of the cloud architecture. The initiative also leverages Firestore for serverless persistence and plans for Chronicle Security Operations and Security Command Center Premium with Mandiant Threat Intelligence for security monitoring, ensuring marketing and analytics data operate within the bank’s secure, compliant cloud environment. Operational coverage centers on marketing, product teams, and frontline channels that interact with the Muamalat Application Platform for financing and deposit journeys.
Governance and workflow changes formalize consented first-party data collection and unified data views to enable evidence based campaign design and responsible use of generative AI in customer interactions. The program explicitly targets streamlined IT operations and faster product rollouts, with the MAP improvements and automated document data capture enabling customers to complete financing applications up to six times faster and freeing staff to focus on value added decision making, and the initiative has received regulatory approval from Bank Negara Malaysia to proceed.
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Burns & McDonnell | Construction and Real Estate | 14000 | $7.4B | United States | Google Marketing Platform | Marketing Automation | 2020 | n/a |
In 2020, Burns & McDonnell implemented Google Marketing Platform to centralize marketing analytics, tag management, and reporting for its Marketing Department. The Google Marketing Platform deployment is categorized as Marketing Automation and was scoped to support CRM & Marketing functions across the organization.
The implementation configured Google Analytics 4, Google Tag Manager, Search Console, Google Ads, Looker Studio, and Google My Business as core capabilities to capture event level telemetry, conversion tracking, paid media data, SEO signals, and local listing status. The team designed and led Google Marketing Platform data collection and reporting structures, standardizing event taxonomy, conversion definitions, and dashboard templates to create consistent reporting artifacts.
Architecturally, Google Tag Manager functioned as the primary tag layer feeding GA4 for analytics and Looker Studio for visualization, with direct connections to Google Ads and Search Console to enable consolidated reporting workflows. The deployment emphasized consolidated reporting views and shared measurement definitions to support both paid search and organic channel analysis within the Marketing Department.
Governance focused on documented data structures and operational processes, with a designated Google Marketing Platform subject matter expert responsible for producing authoritative reports and maintaining collection standards. Documentation and SME stewardship supported ongoing CRM & Marketing analytics needs and ensured consistency of Google Marketing Platform structures and capabilities across reporting use cases.
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carsales | Professional Services | 1800 | $538M | Australia | Google Marketing Platform | Marketing Automation | 2016 | n/a |
In 2016, carsales implemented Google Marketing Platform as a core Marketing Automation capability to centralize digital campaign measurement and tag management across its consumer facing web properties. The implementation targeted enterprise marketing and analytics workflows for carsales in Australia, aligning campaign measurement, audience segmentation, and creative asset orchestration with the company website and cookies policy.
The Google Marketing Platform deployment was configured to deliver campaign reporting, audience list management, tag orchestration, and analytics instrumentation consistent with Marketing Automation best practices. Google Marketing Platform was used to operationalize measurement and activation workflows, with configuration focused on campaign tagging, conversion tracking, and audience-based segmentation to support marketing and analytics teams.
Operationally the solution integrated with the site level tag delivery layer through Yahoo Tag Manager, using Yahoo Tag Manager for front end tag deployment while centralizing governance in Google Marketing Platform. Rollout included establishing change control and tag governance processes for marketing and digital analytics teams, and aligning tag deployment to the company cookie policy and consent considerations on the carsales website.
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CJ MORE | Retail | 8000 | $2.0B | Thailand | Google Marketing Platform | Marketing Automation | 2022 | n/a |
In 2022, CJ MORE implemented Google Marketing Platform to centralize Marketing Automation across its marketing and analytics functions. The Google Marketing Platform deployment established a centralized Marketing Automation layer that serves campaign measurement, tagging governance, and audience management for web and mobile digital channels.
Configuration centered on campaign tagging, event level tracking, audience segmentation, and measurement configuration consistent with Marketing Automation capabilities. The implementation included tag management and analytics instrumentation in Google Marketing Platform to support campaign orchestration, attribution workflows, and audience export for downstream activation.
Ownership and operational control reside in the Technology Innovation Lab and Decision Intelligence organization, which constructs and owns the Google Marketing Platform and ensures compliance with international standards. Integrations explicitly implemented include digital tagging across the company web application and LINE OA line liff, with data analysts rotated to work directly with developers to implement tag plans and validation.
Governance was formalized through tagging standards, analyst rotation, and a two year data analytics bootcamp and data analytics academy to build internal skills and embed analytics in business units. These governance and process changes reallocated responsibilities between marketing, data analytics, and engineering, creating a centralized platform owned by the analytics organization and operationalized across business units in Thailand.
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Riot Games | Media | 4200 | $1.5B | United States | Google Marketing Platform | Marketing Automation | 2022 | n/a |
In 2022 Riot Games implemented Google Marketing Platform as a Marketing Automation solution to close gaps between first party player signals and campaign measurement, with a primary focus on improving attribution for player acquisition across titles such as League of Legends and VALORANT. The engagement targeted attribution and incrementality validation so marketing and analytics teams could identify which media touchpoints were driving sign ups and game installs.
Implementation centered on Ads Data Hub paired with Google BigQuery and event level feeds from Display & Video 360 and Campaign Manager 360. Riot Games built matching tables that linked hashed first party identifiers and event level campaign data without uploading sensitive userlevel records to Google servers, completing the core matching capability within a four week period. The setup emphasized event level data ingestion, cross channel campaign attribution, and the use of first party signals such as account sign ups and session metrics to inform measurement.
Architecturally, Ads Data Hub was connected to Google BigQuery to centralize marketing insights and enable custom analysis while preserving user privacy. Riot Games ingested Display & Video 360 and Campaign Manager 360 event level data into BigQuery and maintained matching logic in the warehouse to produce attribution-ready datasets. The configuration supported query based joins and aggregated reporting workflows consistent with Marketing Automation best practices for audience and measurement engineering.
Governance and privacy controls were enforced through aggregation rules and region level bucketing during lift testing, ensuring individual user activity remained indistinguishable. The marketing team executed a geography based Conversion Lift test, pausing non Google media in test regions to isolate Google media effects and aggregating results by region and date for privacy safe incrementality measurement.
Outcomes reported from the implementation included a new ROAS benchmark where every 1 dollar spent on Google media generated 2 dollars in revenue, and measured conversion uplifts of 1.35 times in the United States and 3 times in Brazil for users exposed to YouTube search or display ads. Following the initial success with League of Legends, Riot Games is planning similar experiments for additional titles including VALORANT, extending the Google Marketing Platform measurement stack across its player acquisition programs.
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Distribution | 7654 | $3.1B | United Kingdom | Google Marketing Platform | Marketing Automation | 2018 | n/a |
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Professional Services | 1000 | $250M | Indonesia | Google Marketing Platform | Marketing Automation | 2020 | n/a |
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FAQ - APPS RUN THE WORLD Google Marketing Platform Coverage
Google Marketing Platform is a Marketing Automation solution from Google.
Companies worldwide use Google Marketing Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Burns & McDonnell, RS Components, CJ MORE, Riot Games and carsales are recorded users of
Google Marketing Platform for Marketing Automation.
Companies using Google Marketing Platform are most concentrated in Construction and Real Estate, Distribution and Retail, with adoption spanning over 21 industries.
Companies using Google Marketing Platform are most concentrated in United States, United Kingdom and Thailand, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Google Marketing Platform across Americas, EMEA, and APAC.
Companies using Google Marketing Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 14.29%, large organizations with 1,001-10,000 employees - 71.43%, and global enterprises with 10,000+ employees - 14.29%.
Customers of Google Marketing Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Google Marketing Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.