List of Hariken Universal Data Manager Customers
Curitiba, 80130000,
Brazil
Since 2010, our global team of researchers has been studying Hariken Universal Data Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Hariken Universal Data Manager for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Hariken Universal Data Manager for Data Management Platform include: Unicesumar Brazil, a Brazil based Education organisation with 3500 employees and revenues of $142.0 million, Brisanet Participacoes, a Brazil based Communications organisation with 8000 employees and revenues of $140.3 million, Cia Rossi De Automoveis, a Brazil based Automotive organisation with 300 employees and revenues of $30.0 million, Elle Brasil, a Brazil based Media organisation with 30 employees and revenues of $6.0 million, Nutridrink Brazil, a Brazil based Life Sciences organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Hariken Universal Data Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Hariken Universal Data Manager customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Brisanet Participacoes | Communications | 8000 | $140M | Brazil | Hariken | Hariken Universal Data Manager | Data Management Platform | 2022 | n/a |
In 2022, Brisanet Participacoes deployed Hariken Universal Data Manager as a Data Management Platform on its public website. The deployment placed the Hariken Universal Data Manager into the digital property to centralize web behavioral data and manage audience profiles for the communications provider based in Brazil, reflecting a website-focused capture point for the 8000 employee organization.
The Hariken Universal Data Manager was configured to capture first party event streams, unify identifiers across sessions, and build persistent customer profiles used for segmentation and activation. Configuration work emphasized data ingestion, profile stitching, and audience segmentation modules that are standard for a Data Management Platform.
Integration work concentrated on site-level tagging and client side data capture, embedding Hariken Universal Data Manager scripts into web pages and the site's analytics instrumentation. Operational ownership is assigned to digital and marketing teams, positioning profile data for use in campaign orchestration and customer experience workflows.
Governance for the rollout included a staged page by page implementation to validate consent signals and data schemas, and definition of cross-functional processes for audience lifecycle management and access control. The implementation narrative centers on web-based data orchestration and audience management using Hariken Universal Data Manager, with controls established for schema governance and operational handoff to marketing and analytics stakeholders.
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Cia Rossi De Automoveis | Automotive | 300 | $30M | Brazil | Hariken | Hariken Universal Data Manager | Data Management Platform | 2019 | n/a |
In 2019, Cia Rossi De Automoveis deployed Hariken Universal Data Manager on its website. Hariken Universal Data Manager, a Data Management Platform, was provisioned to centralize web data capture and customer audience management for the automotive retailer based in Brazil. The deployment targeted the company website and supported marketing, e-commerce and CRM business functions for the 300 employee organization.
The implementation emphasized client side data collection, server side ingestion and unified profile capabilities typical of a Data Management Platform, with configuration focused on audience segmentation, profile unification and tag management for site interactions. No external system integrations are specified in the source, so architecture and integrations are limited to the website deployment and internal marketing stacks. Governance and operational ownership were organized around digital marketing and CRM teams, with configuration controls and access segregation used to manage audience definitions and activation workflows.
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Elle Brasil | Media | 30 | $6M | Brazil | Hariken | Hariken Universal Data Manager | Data Management Platform | 2020 | n/a |
In 2020, Elle Brasil implemented Hariken Universal Data Manager, a Data Management Platform, on its public website to centralize digital audience data for its 30-employee media operation. The Hariken Universal Data Manager was deployed as a client-side data collection and profile store, instrumenting page-level event collection, first-party behavioral tracking, and consolidated user profile construction to support audience segmentation and on-site personalization workflows.
Configuration focused on standard Data Management Platform capabilities, including event schema normalization, deterministic and probabilistic profile stitching, and segment definition and export. Operational coverage centered on digital teams, with marketing, editorial analytics and advertising operations using the platform for audience insight and campaign preparation, while governance emphasized centralized tag management, consent-aware data capture and role-based access to segment definitions and raw event streams.
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Professional Services | 10 | $1M | Brazil | Hariken | Hariken Universal Data Manager | Data Management Platform | 2017 | n/a |
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Consumer Packaged Goods | 10 | $1M | Brazil | Hariken | Hariken Universal Data Manager | Data Management Platform | 2018 | n/a |
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Life Sciences | 50 | $5M | Brazil | Hariken | Hariken Universal Data Manager | Data Management Platform | 2019 | n/a |
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Education | 3500 | $142M | Brazil | Hariken | Hariken Universal Data Manager | Data Management Platform | 2017 | n/a |
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