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Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of HCL MAX Engage Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Cox Media Group Media 7500 $2.0B United States HCL Technologies HCL MAX Engage Customer Engagement 2019 n/a
In 2019, Cox Media Group deployed HCL MAX Engage in the Customer Engagement category for two Jacksonville local stations, WFOX-30 and WJAX-47. The implementation centered on delivering geotargeted videos and push notifications across mobile, web and social channels to support viewer safety and increase local audience engagement during severe weather in the Jacksonville market. HCL MAX Engage was used to centralize content distribution workflows and enable rapid multi-platform publishing from station operations. The deployment leveraged HCL MAX Engage capabilities for geotargeted video distribution, push notification orchestration and multi-platform publishing, along with configuration to embed local ads and sponsorships within delivered content. Functional configuration emphasized automated workflows for ingesting video, targeting by geography, scheduling notifications and publishing to mobile apps, station websites and social endpoints, aligning system behavior with newsroom and broadcast operational patterns. Operational scope was explicitly local, covering two stations in the Jacksonville market and focusing on newsroom and audience engagement teams responsible for severe weather alerts and content delivery. Reported outcomes from the Weather Company case study include faster multi-platform distribution, increased video views and engagement, and new revenue opportunities through embedded local ads and sponsorships, while governance centered on tightened content orchestration and workflow standardization across the two stations.
Cricket Australia Leisure and Hospitality 210 $270M Australia HCL Technologies HCL MAX Engage Customer Engagement 2023 n/a
In 2023, Cricket Australia implemented HCL MAX Engage as a Customer Engagement platform to centralize and modernize stakeholder interactions across its digital estate. The deployment was executed with HCL Technologies as the delivery partner, extending a partnership that began in 2019 to enable immersive digital experiences for fans, players, partners, employees and volunteers worldwide. HCL MAX Engage was configured to support omni channel engagement, personalized content delivery, campaign orchestration and self service portals, reflecting common Customer Engagement capabilities for audience segmentation and lifecycle management. The implementation emphasized profile and segmentation configuration, event and match experience workflows, content management touchpoints and orchestration of digital campaigns, and was integrated into Cricket Australia digital channels including the public website and mobile touchpoints and backend systems that power ticketing and membership experiences. Operational scope encompassed marketing, fan experience, partner relations and volunteer coordination across Cricket Australia operations and international events. Governance was structured with centralized product ownership supported by HCL Technologies for rollout and iterative configuration, aligning campaign and content governance with existing marketing and operations processes. The program is positioned to deliver immersive digital experiences to the organization’s key stakeholder groups as stated in the engagement agreement.
K S L Construction and Real Estate 3 $1M Canada HCL Technologies HCL MAX Engage Customer Engagement 2018 n/a
In 2018, K S L deployed HCL MAX Engage to power hyperlocal weather video content distribution across mobile, web and social for KSL-TV in Utah, using HCL Technologies' HCL MAX Engage platform to address Customer Engagement objectives. The implementation targeted audience growth and new ad and sponsorship revenue streams through localized video experiences and geo-targeted forecasting. HCL MAX Engage was configured to orchestrate template-driven localized forecast video generation, audience segmentation, programmatic video delivery and monetization controls. The configuration emphasized content scheduling, automated distribution workflows and geo-fencing to deliver location-specific weather narratives and advert insertion capabilities at scale. The deployment integrated with the Max ecosystem to centralize distribution across mobile applications, websites and social channels while preserving editorial control for local news operations. The Weather Company case study documents that HCL MAX Engage integration produced up to a 13x increase in mobile video views and enabled monetizable, geo-targeted forecasts for local audiences, directly impacting audience engagement and local advertising and sponsorship functions.
Media 120 $20M United States HCL Technologies HCL MAX Engage Customer Engagement 2019 n/a
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FAQ - APPS RUN THE WORLD HCL MAX Engage Coverage

HCL MAX Engage is a Customer Engagement solution from HCL Technologies.

Companies worldwide use HCL MAX Engage, from small firms to large enterprises across 21+ industries.

Organizations such as Cox Media Group, Cricket Australia, WKRN United States and K S L are recorded users of HCL MAX Engage for Customer Engagement.

Companies using HCL MAX Engage are most concentrated in Media, Leisure and Hospitality and Construction and Real Estate, with adoption spanning over 21 industries.

Companies using HCL MAX Engage are most concentrated in United States, Australia and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of HCL MAX Engage across Americas, EMEA, and APAC.

Companies using HCL MAX Engage range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.

Customers of HCL MAX Engage include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified HCL MAX Engage customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement.