List of IBM Product Master Customers
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Since 2010, our global team of researchers has been studying IBM Product Master customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM Product Master for Product Information Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM Product Master for Product Information Management include: Loreal France, a France based Consumer Packaged Goods organisation with 50000 employees and revenues of $5.00 billion, David Jones, a Australia based Retail organisation with 8000 employees and revenues of $2.58 billion, National Instruments, a United States based Professional Services organisation with 7000 employees and revenues of $1.66 billion and many others.
Contact us if you need a completed and verified list of companies using IBM Product Master, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IBM Product Master customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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David Jones | Retail | 8000 | $2.6B | Australia | IBM | IBM Product Master | Product Information Management | 2023 | n/a | In 2023, David Jones implemented IBM Product Master as its Product Information Management solution. The deployment centralized previously manual item and image management processes to enable item enrichment, web catalogue publishing and digital asset management across Australian retail channels. IBM Product Master was configured to support core Product Information Management capabilities including item master creation and enrichment, image and asset management, and structured product attribute models for web catalogues. The implementation emphasized governance of vendor-supplied content and consolidation of disparate product records into a single authoritative product master. Operational coverage integrated the retailer's supplier portal for inbound vendor content and supported web catalogue publishing workflows for Australian retail channels, with downstream consumption by merchandising and e-commerce teams. Configuration work focused on supplier data validation, attribute mapping for online assortments, and centralized asset cataloguing within IBM Product Master. The PIM rollout aimed to speed time-to-market, improve data completeness for web catalogues and consolidate vendor-supplied product information into a single governed system. Governance changes centered on centralized data stewardship and supplier onboarding workflows managed inside IBM Product Master. | |
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Loreal France | Consumer Packaged Goods | 50000 | $5.0B | France | IBM | IBM Product Master | Product Information Management | 2022 | n/a | In 2022 L'Oréal France implemented IBM Product Master as its Product Information Management platform to centralize product master data and support the global NEO SAP S/4 rollout across regions including EMEA and the US. IBM Product Master functions as the centralized product master hub for subsidiaries, feeding ERP, commerce and downstream processes with governed product records. The implementation focused on product master data governance and control, using IBM Product Master to define a canonical product data model, attribute management, lifecycle status controls and configurable validation rules. The deployment included stewardship workflows and role based approval processes to enforce data quality standards and standardize product onboarding across business units. Integrations were established with the global NEO SAP S/4 program, and with ERP and commerce downstream systems to synchronize product master records across subsidiaries. The architecture operates as a centralized hub for master product data, publishing cleansed and validated records into operational systems to ensure consistent downstream consumption. Governance changes accompanied the rollout, creating centralized master data stewardship supported by regional data owners and staged rollouts aligned to the SAP S/4 NEO deployments in EMEA and the US. IBM Product Master is used to improve product data quality for ERP commerce and other downstream processes, and to provide a single source of truth for product master management. | |
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National Instruments | Professional Services | 7000 | $1.7B | United States | IBM | IBM Product Master | Product Information Management | 2020 | n/a | In 2020, National Instruments implemented IBM Product Master as a Product Information Management solution. The deployment established IBM Product Master as a single source of truth for product data to support pre sales, e commerce, manufacturing, support, finance and analytics across the United States. The IBM Product Master implementation centered on product master data governance and omnichannel syndication, including standardized product taxonomy, attribute normalization, and centralized catalog management to enforce consistent product vocabulary. Configuration emphasized catalog versioning, approval workflows and automated syndication pipelines typical of Product Information Management platforms, enabling controlled propagation of product records to downstream channels. Syndication workflows delivered consistent product vocabulary across digital storefronts and analytics systems, improving digital catalog experiences for customers. Operational coverage spanned pre sales through support and finance, aligning product records for commerce, manufacturing planning and reporting use cases. Governance introduced stewardship roles, structured approval gates and data quality controls during rollout across the United States. The program targeted improved customer facing catalog consistency and achieved stated outcomes of improving e commerce conversion and reducing bounce rates. |
Buyer Intent: Companies Evaluating IBM Product Master
- TPV Technology, a China based Manufacturing organization with 19987 Employees
- Surftech Solutions, a India based Professional Services company with 10 Employees
- Atlantic Grupa, a Croatia based Consumer Packaged Goods organization with 2039 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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