List of In-House Marketing Automation Customers
APPS RUN THE WORLD
6701 Koll Center Parkway, Suite 250,
Pleasanton, 94566 , FL,
United States
Pleasanton, 94566 , FL,
United States
1 305-256-3311
Professional Services
100
$5M
Since 2010, our global team of researchers has been studying In-House Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased In-House Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using In-House Marketing Automation for Marketing Automation include: Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, Accenture, a Ireland based Professional Services organisation with 791000 employees and revenues of $64.90 billion, Dirk Rossmann, a Germany based Retail organisation with 62100 employees and revenues of $15.56 billion and many others.
Contact us if you need a completed and verified list of companies using In-House Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The In-House Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Accenture | Professional Services | 791000 | $64.9B | Ireland | In-House Applications | In-House Marketing Automation | Marketing Automation | 2015 | n/a |
In 2015, Accenture implemented an In-House Marketing Automation solution to centralize Marketing contact and campaign management and to share contact data with its Salesforce-based Manage mySales platform, aligning the deployment with the Marketing Automation category. The initiative was positioned to provide a single enterprise store for client data and to enable cross-functional visibility across Sales, Marketing, Quality and Ecosystems teams.
The In-House Marketing Automation implementation consolidated more than 50 disparate Marketing databases into a unified contact and campaign management capability, and introduced a data quality initiative with a central data management team and indexed quality metrics. Functional capabilities implemented include centralized contact and campaign management, custom objects to support Marketing and Communications requirements such as Client Nomination for events, and an Integrated Planning and Campaign Tool to automate campaign creation. The solution ran on a cloud-based infrastructure to provide mobility and real-time data access for account teams.
Integrations were explicit and central to the implementation, with the In-House Marketing Automation connected to the Salesforce-based Manage mySales instance and integrated with Oracle Eloqua for marketing automation, Cvent for enterprise event management, internally developed Integrated Planning and Campaign tooling, Smart Rooms for secure client spaces, and Tableau CRM Analytics Studio for reporting and dashboards. Those integrations enabled a shared contact repository that feeds standard reporting, enriched analytics and predictive models used by Sales, Quality and Ecosystem functions.
Governance and rollout followed a structured model including bold leadership, strategic business and IT collaboration, continuous innovation with rapid releases, and a dedicated engagement model for account teams supported by extensive training, job aids and social learning tools. The deployment achieved explicit operational scale and adoption outcomes documented by Accenture, including 42K users across 50 countries with Wave Analytics access, 8K account teams, 98% adoption by marketers assigned to named accounts, a data quality index where 71% of new contacts are Good or Pass and 78% of contacts are rated Good or Pass, a 72% decrease in data management support following consolidation to a single Salesforce organization, a reported 3x win rate for pursuits with strong deal qualification scores, and a 95% accuracy rate for the win probability predictor used in opportunity decisioning.
|
 |
Apple | Manufacturing | 166000 | $416.2B | United States | In-House Applications | In-House Marketing Automation | Marketing Automation | 2015 | n/a |
In 2015, Apple implemented an In-House Marketing Automation platform to support internal campaign orchestration and sales automation. The In-House Marketing Automation application fulfilled Marketing Automation requirements by targeting the correct audience and passing leads into the Customer Relationship Management system. Deployment scope was global, supporting Retail, Education, and Enterprise teams and centralized internal web and iOS surfaces.
Functionally the platform combined audience targeting and lead capture modules, email creative and microsite landing page builders, event planning and execution workflows, and sales automation interfaces for demand generation. Design and development responsibilities included a DevOps web application platform, internal web applications for sales automation, and internal iOS applications for Events and Apple's global CRM platform.
The platform integrated directly with the Customer Relationship Management system to route targeted leads for downstream sales processes. It also interoperated with internal event management applications and iOS client interfaces enabling campaign execution and field sales engagement.
Governance and rollout were managed through a central design management function, with a design manager leading global platform web and iOS design and coordinating standards across teams. This centralized design ownership supported consistent UI and workflow patterns across campaign creation, event management, and DevOps delivery pipelines.
|
 |
Dirk Rossmann | Retail | 62100 | $15.6B | Germany | In-House Applications | In-House Marketing Automation | Marketing Automation | 2022 | n/a |
In 2022, Dirk Rossmann deployed an In-House Marketing Automation application to centralize CRM driven campaign management and omnichannel customer engagement, aligning the initiative explicitly with the Marketing Automation category. The implementation targets personalized offers, coupons and customer communications across digital and physical touchpoints to support the companys customer management and loyalty objectives.
The In-House Marketing Automation solution was configured to deliver core marketing automation capabilities including campaign orchestration, segmentation and targeted messaging, coupon and offer delivery, and workflow automation for CRM use cases. The program sits alongside the companys BI and application development teams to enable analytics driven audience selection and to produce technical concepts and user stories that guide iterative releases.
Operational integrations focus on internal channels, notably the ROSSMANN app with several million active users, the company web shops in Germany and Denmark, and in-store omnichannel touchpoints that extend online campaigns into physical outlets. The broader technology estate supports multi stack interfaces, with IBMi RPG and back office environments and Java Ruby PHP and mobile platforms cited as active development languages used by the teams responsible for connecting commerce and customer management systems.
Governance follows an agile model with five development groups and product owners coordinating across analysts, application and BI developers, and testers. Business analysts create technical concepts, author user stories, facilitate workshops, document cross-departmental agreements and lead error analysis and remediation workflows, embedding the In-House Marketing Automation application into existing CRM and online operations.
|
Showing 1 to 3 of 3 entries
Buyer Intent: Companies Evaluating In-House Marketing Automation
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating In-House Marketing Automation. Gain ongoing access to real-time prospects and uncover hidden opportunities.
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD In-House Marketing Automation Coverage
In-House Marketing Automation is a Marketing Automation solution from In-House Applications.
Companies worldwide use In-House Marketing Automation, from small firms to large enterprises across 21+ industries.
Organizations such as Apple, Accenture and Dirk Rossmann are recorded users of
In-House Marketing Automation for Marketing Automation.
Companies using In-House Marketing Automation are most concentrated in Manufacturing, Professional Services and Retail, with adoption spanning over 21 industries.
Companies using In-House Marketing Automation are most concentrated in United States, Ireland and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of In-House Marketing Automation across Americas, EMEA, and APAC.
Companies using In-House Marketing Automation range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 100%.
Customers of In-House Marketing Automation include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified In-House Marketing Automation customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.