List of Indicative Platform Customers
San Mateo, CA, 94403-1170,
United States
Since 2010, our global team of researchers has been studying Indicative Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Indicative Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Indicative Platform for Marketing Analytics include: Haven Life Insurance Agency, a MassMutual Company, a United States based Insurance organisation with 200 employees and revenues of $25.0 million, Mixcloud United Kingdom, a United Kingdom based Media organisation with 40 employees and revenues of $10.0 million, Drops Estonia, a Estonia based Education organisation with 37 employees and revenues of $4.0 million and many others.
Contact us if you need a completed and verified list of companies using Indicative Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Indicative Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Drops Estonia | Education | 37 | $4M | Estonia | Indicative | Indicative Platform | Marketing Analytics | 2020 | n/a |
In 2020, Drops Estonia implemented the Indicative Platform for Marketing Analytics. The Tallinn-based language learning company deployed the Indicative Platform to support product and marketing analytics efforts, enabling monitoring of key user behaviors, execution of A/B analyses, and documentation to support compliance requirements for global app launches. The deployment emphasized accessibility for a small, geographically dispersed data team and product and marketing stakeholders, positioning the platform as the primary behavioral analytics tool for the organization.
The Indicative Platform empowered faster, deeper ad hoc analyses and reduced reliance on SQL by enabling analysts and nontechnical stakeholders to self-serve behavioral reports and experimentation results. Governance and workflow adjustments focused on democratizing insights across teams, shifting analyst effort from query construction to interpretation and insight delivery, and aligning analytics outputs with compliance and launch checklists for international releases. The implementation explicitly delivered saved analyst time and broader organizational access to product and marketing intelligence through the Indicative Platform.
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Haven Life Insurance Agency, a MassMutual Company | Insurance | 200 | $25M | United States | Indicative | Indicative Platform | Marketing Analytics | 2020 | n/a |
In 2020, Haven Life Insurance Agency, a MassMutual Company implemented the Indicative Platform for Marketing Analytics. The Indicative Platform centralized marketing analytics and A/B test analysis to unite web analytics with back-end workflow events across its US operations, enabling near-real-time campaign optimization.
The deployment emphasized event-level ingestion and attribution capabilities common to Marketing Analytics implementations, with configured affiliate and attribution dashboards, experiment analysis workflows for A/B tests, and segmentation for campaign targeting. Indicative Platform usage included customer journey and funnel analysis to align front-end user behavior with downstream policy and workflow events.
The implementation unified front-end web analytics and back-end workflow event streams into a consistent event schema, creating near-real-time pipelines that informed campaign adjustments. Operational scope covered more than two dozen marketing, product, and development users across the United States, providing a shared dataset for cross-functional decision making.
Governance activities focused on standardized event taxonomy, experiment tagging, and centralized attribution reporting, with rollout delivering unified dashboards to marketing, product, and development teams. The Indicative Platform implementation resulted in reduced customer acquisition costs and improved campaign performance as reported by Haven Life.
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Mixcloud United Kingdom | Media | 40 | $10M | United Kingdom | Indicative | Indicative Platform | Marketing Analytics | 2021 | n/a |
In 2021 Mixcloud United Kingdom implemented Indicative Platform for product analytics under the Marketing Analytics category. The engagement focused on democratizing access to event and funnel data across UK and global teams to support conversion and retention optimization.
Indicative Platform deployment centered on Multipath Funnels and dashboarding, exposing event level funnel analysis and conversion path visibility. Dashboards were configured to surface multipath funnel metrics and key event sequences so non technical teams could explore drop off points and retention patterns.
Operational coverage extended across Mixcloud United Kingdom and its global teams, moving analytics consumption beyond a central analytics team into product and growth stakeholders. The implementation impacted product analytics workflows and commercial decision making by enabling ad hoc queries and repeatable dashboard driven analysis.
Rollout emphasized self service analytics with a growth in internal queries and dashboard use and a push to standardize funnel instrumentation and reporting governance. The rollout delivered measurable outcomes including +14% traffic to stats, +11% to the Pro page, and a ~30% uplift in upgrade conversions.
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