List of Informatica Cloud Data Marketplace Customers
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Since 2010, our global team of researchers has been studying Informatica Cloud Data Marketplace customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Informatica Cloud Data Marketplace for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Informatica Cloud Data Marketplace for eCommerce include: Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, The Hershey Company, a United States based Consumer Packaged Goods organisation with 18650 employees and revenues of $11.17 billion, Discount Tires, a United States based Retail organisation with 25000 employees and revenues of $5.20 billion and many others.
Contact us if you need a completed and verified list of companies using Informatica Cloud Data Marketplace, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Informatica Cloud Data Marketplace customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Discount Tires | Retail | 25000 | $5.2B | United States | Informatica | Informatica Cloud Data Marketplace | eCommerce | 2022 | n/a |
In 2022, Discount Tire implemented Informatica Cloud Data Marketplace to unify data used for eCommerce, CRM and customer experience across its U.S. operations. The deployment leveraged Informatica Intelligent Data Management Cloud IDMC capabilities with Cloud Data Marketplace serving as the self service data provisioning layer for curated retail data products.
The implementation centralized a metadata driven data catalog and provisioning fabric within IDMC, using Informatica Cloud Data Marketplace to publish curated datasets and data products. Configuration focused on ingestion and harmonization pipelines, cataloged semantic definitions and API based delivery for downstream eCommerce and CRM pipelines that support personalization and promotional workflows. Functional capabilities implemented included data discovery, catalog driven provisioning and metadata services to produce consistent customer and transaction views.
Operational scope covered marketing, eCommerce merchandising, CRM and customer experience teams across U.S. stores and digital channels. Governance was organized with centralized data stewardship, role based access controls and defined provisioning processes to enable business users to request and consume curated datasets. The implementation enabled more timely promotional targeting, upsell and cross sell opportunities and improved customer satisfaction across U.S. operations as stated by Informatica.
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The Hershey Company | Consumer Packaged Goods | 18650 | $11.2B | United States | Informatica | Informatica Cloud Data Marketplace | eCommerce | 2022 | n/a |
In 2022, The Hershey Company implemented Informatica Cloud Data Marketplace as part of a broader adoption of Informatica Intelligent Data Management Cloud to centralize trusted customer and product data. The deployment focused on serving CRM, marketing, and eCommerce analytics use cases under the eCommerce category, with operational coverage targeted across North America.
The implementation emphasized the Informatica Cloud Data Marketplace module for governed dataset cataloging, metadata management, data quality tagging, and governed provisioning to analytics and marketing consumers. Configuration work included catalog driven discovery, metadata enrichment, and automated provisioning workflows to streamline dataset availability for personalization and analytics workloads.
Integrations concentrated on delivering curated customer and product datasets into CRM and marketing systems and into eCommerce analytics pipelines, enabling marketing and commerce analytics teams to consume certified data products. Operational ownership and adoption spanned marketing, commerce analytics, and data governance teams across North America, aligning producers and consumers through the marketplace catalog.
Governance changes introduced centralized data stewardship, catalog based access controls, and dataset level governance policies to increase trust in shared data assets. The Informatica Cloud Data Marketplace implementation supported self service data sharing and catalog governance, improving data confidence for personalization and insights as reported by the vendor.
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Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | Informatica | Informatica Cloud Data Marketplace | eCommerce | 2022 | n/a |
In 2022, Unilever adopted Informatica Cloud Data Marketplace within its broader Informatica Intelligent Data Management Cloud investments to support eCommerce product data flows. The initiative leveraged Unilever's existing Informatica MDM Product 360 and IDMC retail capabilities to centralize product information. The stated objective was to improve product content and omnichannel eCommerce experiences, raising conversion and consistency of product information across digital channels in EMEA and globally.
Implementation emphasized product data management and catalog orchestration capabilities native to Informatica Cloud Data Marketplace and Product 360. Core functional configurations included product master data consolidation, catalog enrichment workflows, data governance controls, and self service data provisioning for downstream eCommerce channels. Informatica Cloud Data Marketplace operated as the distribution layer for curated product attribute sets used by commerce and merchandising teams.
Operational integration connected Informatica Cloud Data Marketplace with Informatica MDM Product 360 and IDMC retail capabilities to enable publish and syndication flows to digital commerce touchpoints. The rollout concentrated on eCommerce and digital merchandising functions and targeted regional and global digital channels with particular emphasis on EMEA. Data stewardship and catalog operations teams were the primary operational owners of Marketplace assets and MDM configurations.
Governance centered on centralized product data workflows, approval gates and role based access to Marketplace assets, aligning data stewardship with merchandising and channel onboarding processes. The vendor describes retail customers leveraging marketplace and self service data capabilities, and for Unilever the deployment is cited as contributing to improved conversion and greater consistency of product information across digital channels.
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Buyer Intent: Companies Evaluating Informatica Cloud Data Marketplace
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