List of Kantar Customer Experience Customers
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Since 2010, our global team of researchers has been studying Kantar Customer Experience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kantar Customer Experience for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kantar Customer Experience for Customer Experience include: Orange France, a France based Communications organisation with 137000 employees and revenues of $51.20 billion, Mastercard, a United States based Banking and Financial Services organisation with 35300 employees and revenues of $28.17 billion, Rituals Netherlands, a Netherlands based Retail organisation with 1200 employees and revenues of $220.0 million and many others.
Contact us if you need a completed and verified list of companies using Kantar Customer Experience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mastercard | Banking and Financial Services | 35300 | $28.2B | United States | Kantar | Kantar Customer Experience | Customer Experience | 2016 | n/a |
In 2016, Mastercard implemented Kantar Customer Experience to consolidate Asia Pacific marketing and customer experience planning across its regional organization. The engagement produced eleven country brand plans and a regional 2017 plan that explicitly aligned local marketing priorities with Mastercard global brand objectives, reflecting a consulting led delivery from Kantar under its Experience client offerings.
Kantar Customer Experience was applied as an experience analytics and brand planning capability, inferred from the case placement under Kantar's Experience and consulting services, to synthesize consumer insight, segment considerations, and brand positioning inputs across markets. Configuration focused on producing repeatable brand frameworks and cross market insight artifacts to support country level adaptation while preserving regional consistency.
The deployment scope covered Asia Pacific and individual country marketing organizations in eleven markets, with workstreams oriented to regional planning and local activation. Operational coverage centered on marketing and brand management functions, aligning regional planning timelines into a consolidated 2017 planning cadence.
Governance changes emphasized alignment of local and global priorities, creating a centralized regional planning structure that standardized planning outputs while allowing local customization. Kantar delivered country and regional brand plan artifacts that served as the operative outputs of the Kantar Customer Experience engagement, establishing a repeatable methodological approach for future regional marketing planning.
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Orange France | Communications | 137000 | $51.2B | France | Kantar | Kantar Customer Experience | Customer Experience | 2025 | n/a |
In 2025, Orange France implemented Kantar Customer Experience within its Customer Experience practice to establish standardized CX and brand measurement across its markets. The deployment centers on Kantar MDX metrics and ExperienceEvaluator style CX measurement as the primary methodologies for benchmarking relationship quality and brand impact.
Kantar Customer Experience was configured to support CX and brand measurement workflows, linking relationship CX programmes to brand and business impact and providing standardized benchmarking across segments and markets. Functional capabilities emphasized include MDX metric sets for relationship assessment, ExperienceEvaluator style benchmarking workflows, and structured measurement to inform CRM and CX program evaluation.
The engagement covers Orange France and Orange’s broader markets, operating in a global and France context to provide consistent CX and brand measurement across regions. The implementation is described directly in Kantar’s ExperienceEvaluator launch materials, which outline the measurement approach and the linkage between experience metrics and brand indicators.
Governance and rollout emphasize centralized benchmarking and measurement processes to support CRM and CX teams, with measurement protocols and reporting templates established for cross-market consistency. Detailed rollout milestones, configuration specifics, and documented deliverables are provided in Kantar materials and client documentation.
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Rituals Netherlands | Retail | 1200 | $220M | Netherlands | Kantar | Kantar Customer Experience | Customer Experience | 2023 | n/a |
In 2023, Rituals Netherlands partnered with Kantar to deploy Kantar Customer Experience as a program to strengthen both in store and online experiences across European markets. The implementation is described under the Customer Experience category and targeted harmonization of measurement and insight workflows across retail and ecommerce business functions.
The deployment emphasized Kantar Customer Experience capabilities commonly associated with customer experience programs, inferred from the case placement under Kantar's Customer Experience solutions. Configuration work included standardized voice of customer capture, journey analytics and experience benchmarking, centralized reporting and dashboarding, and segmentation frameworks to align brand level and store level insights.
Operational scope covered physical retail stores and online channels across European markets, with insight workflows designed to support merchandising, store operations, customer service and ecommerce teams. Data collection and cadence were structured to feed a centralized insight function and local market teams, enabling recurring measurement, prioritization and action planning.
Governance and rollout were organized through cross functional coordination between brand growth, store operations and ecommerce stakeholders, with phased market and channel rollouts to align local merchandising and operational processes. The approach and implementation narrative were published by Kantar Netherlands in a case study released in January 2024, documenting the 2023 engagement.
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