List of Lineup AdPoint CRM Customers
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United Kingdom
Since 2010, our global team of researchers has been studying Lineup AdPoint CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lineup AdPoint CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lineup AdPoint CRM for CRM include: Bonnier Corporation, a United States based Media organisation with 350 employees and revenues of $150.0 million, Time Out, a United Kingdom based Media organisation with 504 employees and revenues of $133.0 million, News UK and Ireland, a United Kingdom based Media organisation with 1044 employees and revenues of $124.0 million, Schneps Media, a United States based Media organisation with 130 employees and revenues of $16.0 million and many others.
Contact us if you need a completed and verified list of companies using Lineup AdPoint CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Lineup AdPoint CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bonnier Corporation | Media | 350 | $150M | United States | Lineup Systems | Lineup AdPoint CRM | CRM | 2019 | n/a |
In 2019, Bonnier Corporation moved its sales operations fully to Lineup AdPoint CRM, expanding usage beyond the cloud-based advertising sales platform where they were already live. The implementation is categorized as CRM and centered on consolidating advertising sales workflows across Bonnier Corporation's multichannel publishing brands.
The Lineup AdPoint CRM deployment emphasized advertising sales CRM capabilities typical for adpoint users, including account and contact management, opportunity and pipeline tracking, order and inventory visibility, and proposal and quoting workflow automation. Configuration work focused on mapping multichannel inventory and rate structures to support magazine, digital media, events, and product licensing sales processes, while leveraging the cloud-based architecture for centralized data and role-based access.
Operational coverage targeted Bonnier Corporation's advertising sales organization across more than 25 brands including Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Governance and rollout prioritized standardizing sales and ad order processing workflows within a single CRM platform, aligning account management and sales operations under a unified cloud system while remaining part of Bonnier AB's broader international media group.
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News UK and Ireland | Media | 1044 | $124M | United Kingdom | Lineup Systems | Lineup AdPoint CRM | CRM | 2014 | n/a |
In 2014 News UK and Ireland implemented Lineup AdPoint CRM, deploying a CRM application to centralize advertising order processing and commercial account management. The Lineup AdPoint CRM implementation was executed as part of the company’s Commercial and BI delivery program, which owned resourcing, budget oversight, and vendor management for advertising technology projects.
Configuration focused on order processing and commercial account modules, including self service order entry, yield management, and operational reporting. Lineup AdPoint CRM was positioned to work alongside the Sales CRM tool Salesforce.com to support sales to ad ops handoffs, and reporting was routed into the Enterprise Data Warehouse built with SAS and Amazon Redshift with visualization through Tableau and SAS analytics.
Governance and rollout were managed by the internal delivery team that acted as the conduit between Technology, Commercial Advertising, and Business Intelligence, ensuring stakeholder alignment and vendor negotiation. The implementation operated across Commercial and BI functions and interfaced with other company systems used in BI and campaign management, including IBM Campaign, ExactTarget, Sprinklr, and the internal Knowledge Hub on Wordpress.
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Schneps Media | Media | 130 | $16M | United States | Lineup Systems | Lineup AdPoint CRM | CRM | 2016 | n/a |
In 2016 Schneps Media implemented Lineup AdPoint CRM, adopting Lineup Systems cloud SaaS to centralize its advertising sales, booking and finance workflows under a CRM platform. The Lineup AdPoint CRM service went live on August 8, 2016 and was provisioned for access from any internet connected device.
Deployment focused on core CRM capabilities for advertising sales, with explicit configuration for advertising booking and order management, integrated finance and invoicing workflows, and automated email dispatch for proposals and order confirmations. The implementation included self service credit card payment processing and mobile access to support field sales activity and proposal issuance.
Operational coverage encompassed advertising sales teams and finance functions across Metro US, enabling device agnostic order entry, confirmations and payment capture. Metro US reported that agile advertising management and AdPoint's mobile access empowered sales staff and alleviated pressures on internal IT resources.
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Media | 504 | $133M | United Kingdom | Lineup Systems | Lineup AdPoint CRM | CRM | 2016 | n/a |
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Buyer Intent: Companies Evaluating Lineup AdPoint CRM
- Harriett Buhai Center For Family Law, a United States based Banking and Financial Services organization with 15 Employees
- Vrm, a Germany based Media company with 1200 Employees
- Berlingske Media, a Denmark based Media organization with 538 Employees
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