List of LUX Product ID Customers
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Since 2010, our global team of researchers has been studying LUX Product ID customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LUX Product ID for Customer Support from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LUX Product ID for Customer Support include: Spirit Airlines, a United States based Transportation organisation with 11331 employees and revenues of $4.91 billion, Red Roof Inn, a United States based Leisure and Hospitality organisation with 6500 employees and revenues of $2.30 billion, Norse Atlantic, a Norway based Transportation organisation with 62 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using LUX Product ID, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LUX Product ID customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Norse Atlantic | Transportation | 62 | $8M | Norway | LUX | LUX Product ID | Customer Support | 2022 | n/a | In 2022, Norse Atlantic implemented LUX Product ID in the Customer Support category as part of a new customer facing website and booking interface delivered by LUX interactive. The deployment targeted multilingual personalization and the online booking experience, improving ancillary sales through integrated merchandising. LUX Product ID was configured to support booking and customer support workflows, serving as the front end interface that unified CMS driven content, CRM booking components, and booking engine touchpoints. Functional modules included multilingual content delivery, booking form orchestration, ancillary product merchandising, and customer support workflow integration. The implementation included CMS integration and an inferred booking engine integration with Navitaire to synchronize bookings and ancillary offers across the funnel, based on LUX interactive case study descriptions. Operational scope emphasized customer service and e commerce functions in Norway, with governance focused on content workflow, booking change processes, and cross functional coordination between Norse Atlantic teams and LUX interactive. | |
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Red Roof Inn | Leisure and Hospitality | 6500 | $2.3B | United States | LUX | LUX Product ID | Customer Support | 2018 | n/a | In 2018 Red Roof Inn implemented LUX Product ID to support Customer Support functions across its online booking and guest experience channels in the United States. The deployment focused on a unified web and booking architecture delivered by LUX, aligning the company website, booking flows, and CRM-connected customer experience workflows across Red Roof brands. The implementation used a consolidated CMS and booking-flow configuration, with LUX Product ID providing the customer support and booking interfaces and orchestration logic. Functional capabilities implemented included web content management, booking engine controls, digital asset control and booking feature enablement that operate alongside reservation and guest service workflows. Integrations were explicitly executed with RWS and Bynder as part of the web, CMS and booking-flow connectivity, and the solution interoperated with Red Roof’s CRM and reservations processes to route customer inquiries and booking transactions. Operational scope covered brand sites in the United States and touched guest services, reservations, digital marketing and website operations teams. Governance included an ongoing support arrangement with LUX through 2024, with rollout governance focused on phased brand rollouts and centralized digital asset control. Reported outcomes in the case study included improved page load speeds, tighter digital asset control and the ability to enable new booking features across brands. | |
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Spirit Airlines | Transportation | 11331 | $4.9B | United States | LUX | LUX Product ID | Customer Support | 2021 | n/a | In 2021, Spirit Airlines implemented LUX Product ID into its Customer Support environment. LUX serves as the vendor providing development leadership and ongoing maintenance for Spirit Airlines systems and customer facing solutions in the United States, with a concentration on CRM, booking, and customer experience channels as well as operational systems. The LUX Product ID deployment emphasizes Customer Support and legacy system integration modules, configured to support case management, ticketing, knowledge management, and automated routing workflows commonly associated with Customer Support platforms. Configuration work focused on surfacing booking and customer context inside support workflows to reduce context switching for agents. Integrations for LUX Product ID span Spirit Airlines CRM, booking systems, and customer experience layers to present a unified support interface across digital channels and operational endpoints serving the United States. Primary business functions impacted include customer care, reservations, and online support teams, with operational coverage aligned to digital channels and contact center operations. Governance and operational ownership are described as led by LUX, which provided the development team leadership and maintenance model for ongoing code management, release coordination, and support of customer support workflows and legacy system interfaces. Rollout and sustainment rely on LUX’s development and maintenance responsibilities as stated in vendor materials. |
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