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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Marketing Optimizer Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Active Marketing Professional Services 10 $1M United States Marketing Optimizer Marketing Optimizer Sales Automation 2019 n/a
In 2019, Active Marketing implemented Marketing Optimizer on its website. Marketing Optimizer is a Sales Automation application embedded into the public site to capture inbound interest and automate campaign workflows for the small professional services firm. The deployment emphasizes front-end lead capture and automated nurturing aligned to sales and marketing activity rather than extensive back-office integration. Deployment follows a lightweight SaaS architecture, with Marketing Optimizer delivered via a client-side script and embedded forms that feed captured contacts into the application’s contact management and campaign modules. Functional modules in use include web form capture, campaign automation, contact segmentation, and lead routing, delivering core Sales Automation workflows to support both marketing outreach and sales follow-up. Governance was adapted to the ten-person organization by centralizing administration and campaign ownership within the marketing function and instituting simple qualification and follow-up processes for routed leads.
Everlast Recovery Centers Healthcare 50 $5M United States Marketing Optimizer Marketing Optimizer Sales Automation 2019 n/a
In 2019, Everlast Recovery Centers implemented Marketing Optimizer on their website to support Sales Automation for patient acquisition and marketing-driven intake. The deployment used Marketing Optimizer as a site-embedded application to capture and manage inbound interest from prospective patients and referral sources. Configuration and functional modules aligned with Sales Automation capabilities, including web lead capture forms, behavioral visitor tracking, automated email nurture sequences, segmentation and campaign management, and rule-based lead routing for intake workflows. Marketing Optimizer was provisioned as a SaaS component on the customer website, with form and campaign configuration tailored to clinical intake and referral touchpoints. Operational governance was centered on coordination between marketing and admissions teams, formalizing lead qualification criteria, handoff procedures, and campaign governance for the website channel. Rollout focused on the United States customer-facing site, with staff training and documented processes to sustain ongoing campaign operations and intake orchestration.
Green Hill Recovery Healthcare 25 $3M United States Marketing Optimizer Marketing Optimizer Sales Automation 2020 n/a
In 2020, Green Hill Recovery deployed Marketing Optimizer as a Sales Automation application on its public website. The implementation is a site-level marketing automation layer that captures inbound inquiries, embeds lead capture forms, and routes appointment requests into intake workflows for the outpatient behavioral health provider. Marketing Optimizer was configured to provide core Sales Automation capabilities including form-based lead capture, contact staging and segmentation, campaign orchestration, and automated nurturing sequences tied to web interactions. Operational ownership resides with marketing and admissions functions at the 25-person organization in the United States, with internal configuration and reporting aligned to intake and referral workflows to ensure consistent lead handling and follow up.
Professional Services 10 $1M United States Marketing Optimizer Marketing Optimizer Sales Automation 2018 n/a
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Buyer Intent: Companies Evaluating Marketing Optimizer

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FAQ - APPS RUN THE WORLD Marketing Optimizer Coverage

Marketing Optimizer is a Sales Automation solution from Marketing Optimizer.

Companies worldwide use Marketing Optimizer, from small firms to large enterprises across 21+ industries.

Organizations such as Everlast Recovery Centers, Green Hill Recovery, Active Marketing and Marketing Optimizer are recorded users of Marketing Optimizer for Sales Automation.

Companies using Marketing Optimizer are most concentrated in Healthcare and Professional Services, with adoption spanning over 21 industries.

Companies using Marketing Optimizer are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Marketing Optimizer across Americas, EMEA, and APAC.

Companies using Marketing Optimizer range from small businesses with 0-100 employees - 100%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Marketing Optimizer include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Marketing Optimizer customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Automation.