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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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List of Membrain Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Casall Pro Sweden Manufacturing 20 $12M Sweden Membrain Membrain Platform Sales Engagement 2024 n/a In 2024 Casall PRO Sweden implemented Membrain Platform as its CRM and sales enablement tool to centralize sales process automation and customer communications. The deployment was scoped to the Nordic region and positioned the Membrain Platform within the Sales Engagement category to support the companys commercial workflows. The implementation emphasized CRM modules and sales process automation capabilities in Membrain Platform, including opportunity management, pipeline visualization, activity orchestration, and structured sales playbooks to standardize qualification and closure steps. Configuration work focused on aligning deal stages, activity cadences, and sales tasks to the companys existing commercial motions and small team structure. Membrain Platform was integrated with Oneflow to digitalize contract signing, enabling signed agreements to be managed alongside CRM records and to streamline the handoff between negotiation and order processing. Operational coverage included the sales and commercial teams across the Nordics, and the integration supported increased customer communications and a tighter quote to signature workflow. Governance centered on process standardization for outreach, contract routing, and deal progression, with rollout activities targeted at sales users and managers in the region. The deployment has driven higher interaction rates and improved close rates while preserving a lightweight architecture appropriate for a 20 person manufacturing organization.
Westermo Network Technologies Manufacturing 100 $52M Sweden Membrain Membrain Platform Sales Engagement 2022 n/a In 2022, Westermo Network Technologies deployed the Membrain Platform to modernize its sales process across EMEA. The Membrain Platform, categorized as Sales Engagement, was adopted to standardize lead qualification, increase forecasting transparency and reduce price erosion on higher value offerings. Implementation concentrated on Membrain CRM and forecasting capabilities, configured to enforce uniform qualification stages and pipeline hygiene across regional sales teams. The deployment incorporated configurable sales playbooks, opportunity staging and forecast rollup features to align rep behaviors with corporate qualification criteria. Configuration emphasized automated stage gating and structured activity capture to support consistent forecasting inputs. Operational scope covered the EMEA sales organization with rollout sequenced for regional sales units and a governance model that instituted forecast cadence, qualification checkpoints and centralized reporting ownership. The initiative impacted sales operations, revenue management and field selling functions by codifying qualification and forecast workflows. The engagement delivered greater forecast transparency and standardized qualification and helped prevent price erosion for higher value offerings.
Worksighted Professional Services 40 $4M United States Membrain Membrain Platform Sales Engagement 2023 Blue SalesFly In 2023, Worksighted implemented the Membrain Platform as its Sales Engagement application, replacing Salesforce to formalize sales and account-management processes. The implementation was delivered with Membrain Impact Partner Blue SalesFly, and the Membrain Platform was positioned as Worksighted's primary sales enablement CRM. The deployment emphasized configuring Membrain Platform modules for pipeline and opportunity management, account management, activity and task tracking, and sales playbook orchestration to reflect Worksighted's consultancy sales motions. Configuration work focused on centralizing deal stages, qualification criteria, and account plans to improve visibility across the small professional services sales organization. The project included migration of customer and opportunity records from Salesforce into the Membrain Platform and standardization of opportunity stages and account hierarchies during cutover. Operational scope covered Worksighted's sales and account-management teams within the United States and concentrated on day-to-day CRM workflows such as pipeline review, forecasting inputs, and account planning. Governance and rollout combined partner-led implementation, role-based training, and adoption coaching to drive fast user adoption and clearer pipeline and account visibility. The Membrain Platform now serves as the system of record for sales activities at Worksighted, enabling standardized playbooks and consistent account-management processes across the organization.
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