List of MerlinOne MX Basic Customers
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Since 2010, our global team of researchers has been studying MerlinOne MX Basic customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MerlinOne MX Basic for Digital Asset Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MerlinOne MX Basic for Digital Asset Management include: NASA, a United States based Aerospace and Defense organisation with 18000 employees and revenues of $24.00 billion, Associated Press, a United States based Media organisation with 4500 employees and revenues of $1.00 billion, Earnest Ray White Atty At Law, a United States based Professional Services organisation with 10 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using MerlinOne MX Basic, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MerlinOne MX Basic customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Associated Press | Media | 4500 | $1.0B | United States | MerlinOne | MerlinOne MX Basic | Digital Asset Management | 2023 | n/a | In 2023, Associated Press implemented MerlinOne MX Basic, deploying MerlinOne's NOMAD visual AI search within its AP Newsroom to enable AI-powered discovery across its photo and video archive. This deployment of MerlinOne MX Basic is positioned as a Digital Asset Management solution for media and communications, supporting United States and global editorial and licensing workflows and unlocking millions of images and video moments for faster editorial use and licensing. The implementation centers on visual AI search powered by the NOMAD engine, coupled with large-scale asset indexing and automated metadata enrichment typical of Digital Asset Management platforms. Configuration work inferred from vendor materials focused on searchable visual similarity, content indexing for both stills and video, and metadata normalization to improve retrieval for newsroom and rights teams. The deployment leverages standard DAM functional modules including ingestion pipelines, searchable asset catalogs, and editorial retrieval interfaces to surface moments and images to users in context. Integration points include embedding MerlinOne search capabilities into the AP Newsroom experience to bring AI-driven discovery directly into editorial and licensing workflows. Operational scope explicitly spans APs media and communications functions, with the platform supporting global archive access from within newsroom systems. Governance emphasis is on operationalizing AI search for editorial curation and licensing decisions, and the stated outcome is broader discoverability with millions of images and video moments made available for faster editorial use and licensing. | |
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Earnest Ray White Atty At Law | Professional Services | 10 | $2M | United States | MerlinOne | MerlinOne MX Basic | Digital Asset Management | 2023 | n/a | In 2023, Earnest Ray White Atty At Law implemented MerlinOne MX Basic for Digital Asset Management. The deployment centralized visual and media assets into MerlinOne MX Basic, providing metadata-driven cataloging, faceted search, version control, and rights-aware access controls to support marketing and client communications. Configuration emphasized a lightweight taxonomy, automated ingestion and rendition generation, and preset export workflows to streamline retrieval and distribution across the firm’s small team. Operational scope covered the firm’s marketing, client communications, and case file media management, with role-based permissions and approval workflows configured to reflect a small professional services environment. Integrations are not explicitly listed in the record, so the implementation focused on core Digital Asset Management modules including metadata schema, search and discovery, asset versioning, renditions, and user management. Vendor materials and acquisition coverage list The White House among organizations that have used MerlinOne for managing visual assets used in official communications and media in the United States, the record does not specify product edition so MerlinOne MX Basic usage is inferred from the vendor customer roster rather than an explicit public case study naming MX Basic. | |
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NASA | Aerospace and Defense | 18000 | $24.0B | United States | MerlinOne | MerlinOne MX Basic | Digital Asset Management | 2023 | n/a | In 2023, NASA implemented MerlinOne MX Basic to centralize management and improve discoverability of its visual and multimedia assets. NASA implemented MerlinOne MX Basic as a Digital Asset Management solution to support communications and outreach workflows serving government and media channels in the United States. The deployment emphasizes core Digital Asset Management capabilities common to the category, including a centralized asset repository, metadata ingestion and normalization, standardized metadata schemas, automated proxy and thumbnail generation, rich media preview, and advanced search with faceted discovery. The implementation also incorporates collections, tagging and controlled vocabularies to support curation and retrieval by communications and content teams. Operational scope targets NASA communications, media relations, public affairs and content production units across US offices, making visual and multimedia assets discoverable for external distribution and outreach. The system supports asset lifecycle workflows for ingest, tagging, curation, approval and distribution, with role based access controls and permissions aligned to content stewardship responsibilities. Governance efforts center on metadata standards, taxonomy alignment, curator and publisher workflows, and training for content producers and media managers to enforce consistent tagging and distribution practices. Vendor announcements identify MerlinOne as a supplier to NASA for these DAM services, and the implementation narrative aligns with typical Digital Asset Management functional patterns used to operationalize communications and outreach content. |
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