List of Microsoft Azure Application Insights Customers

Microsoft

One Microsoft Way,
Redmond, 98052-6399, WA,
United States

https://www.microsoft.com/

1 425-882-8080

Professional Services

221000

$243.0B

Since 2010, our global team of researchers has been studying Microsoft Azure Application Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased Microsoft Azure Application Insights for Application Performance Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using Microsoft Azure Application Insights for Application Performance Management include: Holland America Line, a United States based Leisure and Hospitality organisation with 16000 employees and revenues of $8.60 billion, ABN AMRO Netherlands, a Netherlands based Banking and Financial Services organisation with 18295 employees and revenues of $7.00 billion, VyStar Credit Union, a United States based Banking and Financial Services organisation with 2300 employees and revenues of $474.0 million, Call2Teams United Kingdom, a United Kingdom based Communications organisation with 10 employees and revenues of $1.0 million and many others.

Contact us if you need a completed and verified list of companies using Microsoft Azure Application Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The Microsoft Azure Application Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight Source
ABN AMRO Netherlands	Banking and Financial Services	18295	$7.0B	Netherlands	Microsoft	Microsoft Azure Application Insights	Application Performance Management	2023	Capgemini	In 2023 ABN AMRO Netherlands implemented Microsoft Azure Application Insights as the Application Performance Management telemetry layer for its conversational platform that runs on Microsoft Copilot Studio on Azure. The deployment focused on instrumenting customer-facing Anna and internal Abby conversational assistants to capture near real time operational telemetry and intent recognition metrics. Microsoft Azure Application Insights was configured to collect request tracing, dependency information, custom events and metric streams for session level analysis, with bespoke telemetry for Dutch intent recognition and transfer event tracking. The implementation emphasized conversational monitoring capabilities typical of Application Performance Management, including error and latency capture, custom metric definitions for intent scores, and event based tracking of drop off and transfer points. The solution was integrated into the Copilot Studio on Azure environment and operational workflows for customer service contact center and employee support in the Netherlands, with Capgemini acting as the implementation partner. Instrumentation fed both IT operations and conversational development teams, enabling quicker fault isolation and targeted intent model adjustments without naming other systems. Governance and rollout followed a six month migration schedule with phased instrumentation, validation of intent recognition metrics, and operational handoff to service teams. Outcomes reported by ABN AMRO included reduced drop off and transfer rates and a 7% improvement in Dutch intent recognition accuracy after monitoring and tuning driven by the Application Performance Management data from Microsoft Azure Application Insights.
Call2Teams United Kingdom	Communications	10	$1M	United Kingdom	Microsoft	Microsoft Azure Application Insights	Application Performance Management	2019	n/a	In 2019, Call2Teams United Kingdom implemented Microsoft Azure Application Insights as its Application Performance Management solution to instrument the cloud native Teams voice integration built on Microsoft Azure. The deployment targeted telecom and UC platform operations and aimed to provide developer and ISV scale observability for Call2Teams multitenant UCaaS features. The implementation focused on runtime telemetry and diagnostics, configuring Microsoft Azure Application Insights to capture request telemetry, dependency tracking, custom events, performance counters and exception traces across microservices supporting voice and session management. Dashboards and alerting were configured to surface latency, error rates and resource signals to platform engineers, aligning with standard Application Performance Management workflows. Telemetry ingestion and monitoring were integrated into the Microsoft Azure hosting footprint, enabling end to end visibility from cloud infrastructure through application code to Teams voice call flows. Operational coverage emphasized platform operations and developer workflows for tenant onboarding, scaling and fault isolation across the multitenant environment. Governance centered on telemetry driven incident triage and centralized observability for developers and operators, with workflows adjusted to use Application Insights as the primary diagnostic source. The case notes that leveraging Microsoft Azure Application Insights enabled Call2Teams to scale growth without increasing management overhead.
Holland America Line	Leisure and Hospitality	16000	$8.6B	United States	Microsoft	Microsoft Azure Application Insights	Application Performance Management	2025	n/a	In 2025 Holland America Line deployed Microsoft Azure Application Insights to instrument and monitor its generative AI virtual concierge Anna, which was built with Microsoft Copilot Studio. The implementation positions Microsoft Azure Application Insights as an Application Performance Management capability supporting near real time technical monitoring for conversational AI and booking workflows. The implementation focused on telemetry collection, correlation of user sessions, error and latency monitoring, and dashboarding to surface operational issues in the Anna conversational layer. Microsoft Azure Application Insights was configured to capture custom events and metrics from the Copilot Studio integration and to drive alerting and observability use cases common to Application Performance Management. Integrations include direct connections to the company CRM and booking systems to correlate conversational interactions with reservation state and transaction flows, enabling troubleshooting across the end to end booking path. Operational coverage spans the United States and other markets, and the solution specifically supports CRM reservations, booking assistance, and contact center escalation scenarios. Governance followed a rapid MVP cadence, the minimum viable product delivered in three months, with telemetry driven refinements incorporated iteratively into the Anna experience. Outcomes reported include improved resolution rates and a reduction in basic contact center queries, with ongoing observability used to prioritize fixes and tune conversational routing.
	Banking and Financial Services	2300	$474M	United States	Microsoft	Microsoft Azure Application Insights	Application Performance Management	2023	n/a

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