List of MLP Perk Builder Customers
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United Kingdom
Since 2010, our global team of researchers has been studying MLP Perk Builder customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MLP Perk Builder for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MLP Perk Builder for Customer Loyalty include: Travis Perkins, a United Kingdom based Distribution organisation with 17594 employees and revenues of $6.22 billion, RAC, a United Kingdom based Insurance organisation with 4035 employees and revenues of $885.0 million, Toolstation Ltd, a United Kingdom based Retail organisation with 5400 employees and revenues of $880.0 million and many others.
Contact us if you need a completed and verified list of companies using MLP Perk Builder, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MLP Perk Builder customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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RAC | Insurance | 4035 | $885M | United Kingdom | The Marketing Lounge Partnership | MLP Perk Builder | Customer Loyalty | 2021 | n/a | In 2021, RAC implemented MLP Perk Builder as an MLP-built rewards solution within its Customer Loyalty program. The deployment establishes a member rewards platform delivered by The Marketing Lounge Partnership, with the year 2021 cited as the launch for the RAC Rewards implementation. The implementation configures core Customer Loyalty capabilities including a centralized offer catalog, partner offer provisioning, entitlement checks, and a real-time redemption engine. MLP Perk Builder was configured to manage partner-facing offer metadata, promotional validity windows, and member-facing redemption tokenization to support immediate redemptions at point of use. Integration architecture includes an API integration with MyRAC to surface partner offers and to drive real-time redemption flows for members. The integration pattern emphasizes synchronous API calls for offer discovery and redemption confirmation, and supports CRM and member account lookups to validate eligibility, aligning the solution with CRM and Customer Loyalty business functions. Operational scope covers RAC members across the United Kingdom and touches marketing, CRM, and member services processes. Governance and rollout were executed around the rewards platform launch in 2021, with operational controls for partner onboarding and offer lifecycle management, and rules-based workflows to govern redemptions and member entitlements. | |
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Toolstation Ltd | Retail | 5400 | $880M | United Kingdom | The Marketing Lounge Partnership | MLP Perk Builder | Customer Loyalty | 2025 | n/a | In 2025, Toolstation Ltd deployed MLP Perk Builder as part of the Toolstation Club rewards platform developed by The Marketing Lounge Partnership. The Customer Loyalty deployment targeted Toolstation customers in the United Kingdom, aiming to improve customer retention, NPS and engagement while integrating loyalty signals into CRM operations. The implementation included single sign on, transactional API feeds for purchases and points events, gamification layers and stamp card mechanics to incentivize repeat purchases. MLP Perk Builder is inferred to supply perk definition, tiering and campaign configuration capabilities within the broader MLP rewards platform. Standard loyalty functional workflows such as member onboarding, points accrual and redemption workflows were implemented to support program transactions. Integrations were driven by transactional API feeds feeding customer activity into the rewards engine, and the program linked loyalty data into Toolstation CRM for member profile enrichment and campaign targeting. Operational coverage focused on digital channels serving UK customers, with marketing, ecommerce and customer service implicated in campaign execution and member care. Authentication via single sign on supported seamless member experiences across storefront and loyalty touchpoints. MLP reports that Toolstation Club achieved 100,000 sign ups in the first three months and approximately 300,000 members within a year, outcomes cited in MLP's portfolio. Perk Builder usage is inferred from the broader MLP rewards deployment as presented by The Marketing Lounge Partnership, and governance of perk rules and campaign cadence was managed through centralized marketing and CRM workflows. | |
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Travis Perkins | Distribution | 17594 | $6.2B | United Kingdom | The Marketing Lounge Partnership | MLP Perk Builder | Customer Loyalty | 2023 | n/a | In 2023, Travis Perkins implemented MLP Perk Builder from The Marketing Lounge Partnership as a Customer Loyalty platform for its trade customer base in the United Kingdom. The solution launched in July and August 2023 and went live in 2023 with an explicit objective to increase average order value and share of wallet among tradies. The implementation deployed modular Customer Loyalty capabilities including tiered points accrual, prize draws, and an online redeemable shop, combined with gamification mechanics and real time points redemption surfaced to customers. MLP Perk Builder served as the CRM / Customer Loyalty touchpoint supporting enrollment, points accumulation, reward catalog management and on demand redemption workflows, with configuration focused on tier logic and prize draw orchestration for segmented trade campaigns. Operational scope targeted commercial and marketing functions supporting trade customers across Travis Perkins retail and online channels in the United Kingdom. The platform was positioned as the primary Customer Loyalty engine to drive engagement through campaign controls, redemption governance and real time qualification based on order activity. Governance emphasized a mid 2023 rollout model with marketing and customer experience teams operating catalog and campaign controls to drive gamified engagement for tradies. |
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