List of Naviga Audience Customers
Minnetonka, 55305, MN,
United States
Since 2010, our global team of researchers has been studying Naviga Audience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Naviga Audience for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Naviga Audience for Customer Engagement include: USA Today, a United States based Media organisation with 11700 employees and revenues of $2.51 billion, Anchorage Daily News, a United States based Media organisation with 250 employees and revenues of $10.0 million, The Star Tribune Company, a United States based Media organisation with 10 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Naviga Audience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Naviga Audience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Anchorage Daily News | Media | 250 | $10M | United States | Naviga Global | Naviga Audience | Customer Engagement | 2022 | n/a |
In 2022, Anchorage Daily News implemented Naviga Audience. Naviga Audience is deployed as a Customer Engagement application to manage subscription, payments and the Audience Cash Discounting program, with explicit operational coverage of subscription operations in the US region.
The implementation centers on subscription lifecycle management and payment orchestration, using Naviga Audience to configure recurring billing, authorization workflows and the vendor provided Audience Cash Discounting program. Functional modules in active use include subscription management, payments processing and customer-facing autorenewal workflows, and the configuration emphasis was on streamlining billing and reducing per-subscription costs.
Operational scope focused on subscription, billing and payments functions across Anchorage Daily News subscription operations in the United States, impacting customer success and revenue operations teams. The deployment is positioned to centralize billing automation and payment processing within the Naviga Audience environment, aligning subscription operations and collections processes under a single application.
Governance and process work included configuring the cash discounting program and adjusting autorenewal and billing workflows to accommodate consolidated payment handling. The vendor testimonial on Naviga product materials highlights improved payment efficiency and sustained autorenewal growth following the Naviga Audience implementation.
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The Star Tribune Company | Media | 10 | $2M | United States | Naviga Global | Naviga Audience | Customer Engagement | 2021 | n/a |
In 2021 The Star Tribune Company implemented Naviga Audience, a Customer Engagement application, to manage subscriber engagement, cancellation handling, and stop-save optimization across its U.S. subscription operations. The deployment targeted retention use cases and stop-save workflows that are core to subscription revenue and customer care functions.
Naviga Audience was configured to support subscriber engagement modules and a stop-save optimization module described on Naviga's on-demand webinar, with campaign orchestration and triggered communication workflows tailored to cancellation events. The implementation emphasized segmentation and automated stop-save offer delivery to surface targeted retention messages during cancellation flows.
The solution was integrated with ProsperStack to coordinate cancellation signals and stop-save experiences, combining Naviga Audience orchestration with ProsperStack retention interactions to reduce churn. The integration and operational approach are documented in Naviga's webinar, which describes the combined implementation and module configuration used by the publisher.
Governance and process changes focused on centralizing cancellation handling and standardizing stop-save scripts and decisioning within Naviga Audience, with operational ownership placed in subscription operations and customer care. Naviga's on-demand webinar reports the publisher doubled its stop-save rate using the combined Naviga Audience and ProsperStack approach.
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USA Today | Media | 11700 | $2.5B | United States | Naviga Global | Naviga Audience | Customer Engagement | 2020 | n/a |
In 2020, USA Today deployed Naviga Audience to support reader engagement and subscription workflows, using the application within the Customer Engagement category. Naviga lists USA Today among U.S. publishers using Naviga solutions for Audience and Content, indicating use of Naviga Audience for audience and subscription engagement in the US region.
The implementation centered on audience and subscription workflow capabilities native to Naviga Audience, configured to manage subscriber lifecycle tasks and reader engagement orchestration. Typical Customer Engagement functions applied include audience segmentation, content targeting and engagement orchestration, and engagement analytics to inform editorial and marketing decisions. Naviga Audience was used to operationalize subscriber touchpoints and coordinate content delivery to defined reader segments.
Operational coverage focused on audience, subscription, editorial and marketing teams within the US region, aligning content engagement processes with subscription operations. Governance practices emphasized centralized audience management and subscriber lifecycle oversight, with processes adapted to synchronize editorial content planning and subscription retention activities. Rollout was positioned alongside Naviga Content capabilities to create a coordinated audience and content engagement stack.
Naviga Audience was explicitly identified by the vendor as the application supporting USA Today for reader engagement and subscription workflows, reinforcing the relationship between USA Today, Naviga Audience, Customer Engagement and core business functions of audience development and subscription management.
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