List of Optimiser Events Customers
London, SW8 1UQ,
United Kingdom
Since 2010, our global team of researchers has been studying Optimiser Events customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimiser Events for Event Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimiser Events for Event Management include: YOTEL, a United Kingdom based Leisure and Hospitality organisation with 800 employees and revenues of $500.0 million, Institute of Travel Management United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million, Westminster Business Council United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimiser Events, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimiser Events customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Institute of Travel Management United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser Events | Event Management | 2024 | n/a | In 2024, the Institute of Travel Management implemented Optimiser Events to centralise event operations and membership workflows. The deployment combined Optimiser CRM and Optimiser Touchpoint with Optimiser Events, addressing the Event Management category for a membership organisation operating across the United Kingdom and Ireland. The implementation configured contact and membership management in Optimiser CRM, automated communication sequences in Optimiser Touchpoint, and event lifecycle management in Optimiser Events. Capabilities implemented included online registrations, online payments, QR-code delegate tracking for on-site check-in, automated invoicing and structured event follow-up reporting. Operational scope covered membership services, events and finance-related processes across ITM's UK and Ireland operations, consolidating member records and event transactions into a single system of record. The centralised platform unified registration, payment capture and check-in data to support post-event reconciliation and member communication workflows. Governance changes introduced standardised event intake and communication workflows, along with automated invoicing processes to support finance handling for events. The deployment delivered automated invoicing, improved member communications and streamlined event follow-up reporting as described in the implementation notes. | |
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Westminster Business Council United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser Events | Event Management | 2022 | n/a | In 2022, Westminster Business Council United Kingdom deployed Optimiser Events for Event Management to unify membership CRM and event operations. The deployment targeted CRM and event management processes, supporting contact management, trackable marketing campaigns, event registrations and attendee tracking for member events in London. Optimiser Events was configured to centralize contact records, implement campaign tracking, and manage registration workflows. Functional modules implemented included contact management, marketing campaign automation, event registration and attendee tracking, aligned with a membership organisation use case. Operational coverage focused on the membership and events function for London-based member events, consolidating records that had been stored across multiple spreadsheets into a single Optimiser Events tenancy. The application supported end to end registration and attendee tracking workflows used by membership administration and events coordinators. Governance and process changes emphasized consolidation of contact data and standardized registration workflows to reduce manual reconciliation. Reported outcomes included consolidated contact records, easier event registration management and improved event attendance tracking. | |
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YOTEL | Leisure and Hospitality | 800 | $500M | United Kingdom | Optimiser | Optimiser Events | Event Management | 2023 | n/a | In 2023, YOTEL deployed Optimiser Events for Event Management to centralize event and group sales workflows across its global property footprint. The deployment targeted consolidation of contact, booking and campaign data to support sales, MICE and marketing teams and to improve RFP response management for group bookings. Optimiser Events was configured with event and MICE capabilities including RFP and group booking workflow orchestration, opportunity and pipeline tracking, scheduling for group events, and ROI tracking on sales activities. The implementation used CRM-aligned contact and opportunity modules alongside event scheduling and pipeline management to provide a single source of truth for group sales processes and cross-functional coordination. Operational coverage extended across YOTEL sales, marketing and operations teams at its global properties, with rollout activities that standardized RFP response processes and consolidated sales activity visibility. Governance emphasized a centralized data model and standardized pipeline reporting, and the implementation delivered improved visibility of sales activity and better coordination between sales, marketing and operations. |
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