List of Optimiser Sales Suite Customers
London, SW8 1UQ,
United Kingdom
Since 2010, our global team of researchers has been studying Optimiser Sales Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimiser Sales Suite for Sales Automation, Sales Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimiser Sales Suite for Sales Automation, Sales Analytics include: YOTEL, a United Kingdom based Leisure and Hospitality organisation with 800 employees and revenues of $500.0 million, Institute of Travel Management United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million, Westminster Business Council United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimiser Sales Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimiser Sales Suite customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Institute of Travel Management United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser Sales Suite | Sales Automation,Sales Analytics | 2023 | n/a | In 2023 Institute of Travel Management United Kingdom implemented Optimiser Sales Suite, deploying Optimiser CRM alongside Optimiser Touchpoint. The initiative targeted membership operations and event workflows for the non profit. The deployment functioned as a membership and events CRM with marketing capabilities, addressing process areas membership, events, marketing. Configuration emphasized automated membership lifecycle management, event registration and payments, targeted member communications, and implemented automated renewals and invoicing flows within the CRM and Touchpoint modules. Operational coverage spanned the UK and Ireland, centrally supporting membership administration and event registration. Any Sales Suite usage for lead and segment management is inferred from the platform capabilities and aligns with the Sales Automation,Sales Analytics category, extending CRM workflows into targeted segmentation and outreach. Governance focused on CRM driven processes for member communications and event operations, embedding marketing automation patterns through Optimiser Touchpoint and CRM record orchestration. Outcomes explicitly reported include improved registrations and automated renewals and invoicing, strengthening membership and event administration efficiency. | |
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Westminster Business Council United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser Sales Suite | Sales Automation,Sales Analytics | 2022 | n/a | In 2022, Westminster Business Council United Kingdom implemented Optimiser Sales Suite to consolidate contacts, run trackable marketing campaigns and manage event registrations for its London membership community. Westminster Business Council United Kingdom used Optimiser Sales Suite as a Sales Automation,Sales Analytics application to support CRM, events and marketing business functions. The Optimiser Sales Suite configuration emphasized contact management, campaign tracking and event registration capabilities, aligning platform configuration with CRM, events and marketing process areas. The deployment centralized member records and campaign activity, and it leveraged lead-management and event-registration workflows consistent with Sales Automation,Sales Analytics functionality. For a 10-person nonprofit, the implementation relied on a lightweight, role-based configuration that concentrated administration with membership and events coordinators. Operational scope focused on London membership activities and impacted CRM, events management and marketing communications teams. Governance established centralized contact data stewardship and standard campaign tracking processes, and the CRM/event-management deployment improved contact management, campaign tracking and event registration workflows as reported in the vendor source. Use of Optimiser Sales Suite sales automation features for lead management and event registration is inferred from the vendor blog and underpinned the consolidated CRM and event-management practices. | |
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YOTEL | Leisure and Hospitality | 800 | $500M | United Kingdom | Optimiser | Optimiser Sales Suite | Sales Automation,Sales Analytics | 2024 | n/a | In 2024, YOTEL deployed Optimiser Sales Suite to centralise global sales and MICE data. YOTEL implemented Optimiser Sales Suite in the Sales Automation,Sales Analytics category to support hospitality sales and MICE business functions from its UK headquarters. The implementation focused on pipeline management, sales automation workflows and sales analytics capabilities, with configuration to capture MICE event opportunities and account level pipeline across regions. Optimiser Sales Suite was configured to deliver ROI tracking and real-time business intelligence, providing centralized reporting and dashboarding to measure sales ROI and pipeline health. The deployment integrated with Opera Cloud PMS to enrich CRM records with reservation and property level data, enabling combined sales and operations views for group and transient business. Operational coverage included global sales and MICE teams, with the platform provisioned from the UK HQ to support cross-site opportunity management and centralized reporting. Governance changes emphasized unified data models, standardized reporting workflows and a regular pipeline review cadence to support better visibility into sales performance. The stated outcomes included centralisation of global sales and MICE data and provision of real-time business intelligence to measure sales ROI using Optimiser Sales Suite in the Sales Automation,Sales Analytics category. |
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