List of Pendo SXM Customers
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Since 2010, our global team of researchers has been studying Pendo SXM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pendo SXM for Customer Experience, Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pendo SXM for Customer Experience, Customer Analytics include: Zellis, a United Kingdom based Professional Services organisation with 2500 employees and revenues of $306.0 million, Demandbase, a United States based Professional Services organisation with 940 employees and revenues of $200.0 million, HUB24, a Australia based Banking and Financial Services organisation with 460 employees and revenues of $100.0 million, George Cox Automotive, a United States based Automotive organisation with 18 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Pendo SXM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pendo SXM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Demandbase | Professional Services | 940 | $200M | United States | Pendo.io | Pendo SXM | Customer Experience,Customer Analytics | 2023 | n/a |
In 2023, Demandbase implemented Pendo SXM to embed interactive guides and collect in‑product feedback within GTM and product workflows. The deployment targeted Customer Experience,Customer Analytics use cases to accelerate onboarding and instrument in‑product marketing and cross‑sell motions across the organization.
The implementation leverages Pendo Embedded Guides and Feedback modules to create interactive playbooks and in-app prompts, configured to convert long manual processes into guided sequences. Configuration emphasized guide orchestration, in-product feedback capture for AI agents, and conversion-triggered prompts that surface orchestration meeting bookings.
Operational coverage included GTM, product management, and marketing teams, embedding playbooks directly into product interfaces used during customer engagement. Business functions impacted were go to market motions, in-product cross sell, and customer success workflows, with guides acting as the primary mechanism for handoffs and customer prompts.
Governance was structured around centralized guide templates, staged rollouts by product and GTM channels, and feedback loops that feed AI agent refinement. The Pendo SXM implementation reduced a 20-step workflow to a two-step guide and produced measurable conversion actions in the form of booked Orchestration meetings, validating the embedded playbook approach.
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George Cox Automotive | Automotive | 18 | $2M | United States | Pendo.io | Pendo SXM | Customer Experience,Customer Analytics | 2022 | n/a |
In 2022, George Cox Automotive implemented Pendo SXM to centralize product analytics and deliver personalized in-app messaging for dealer-facing automotive and retail products. George Cox Automotive implemented Pendo SXM in the Customer Experience,Customer Analytics category to instrument product usage, surface behavioral insights, and enable targeted engagement across its product portfolio.
Pendo Analytics and In-app Guides are installed across multiple Cox products, including Manheim, providing event-level product analytics, segment-based messaging, and guided onboarding and support flows. A cross functional governance team was established to manage guide targeting, analytics instrumentation, and content cadence, aligning product management, support, and commercial teams to improve dealer outcomes, and the rollout is associated with a reported 39% increase in product activity.
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HUB24 | Banking and Financial Services | 460 | $100M | Australia | Pendo.io | Pendo SXM | Customer Experience,Customer Analytics | 2025 | n/a |
In 2025, HUB24 implemented Pendo SXM to instrument its customer-facing wealth management platform and centralize product experience telemetry. The deployment leverages Pendo's newly opened Australia data center to provide onshore data residency and address Australian privacy and sector-specific compliance needs, aligning the implementation with the Apps Category Customer Experience,Customer Analytics.
The Pendo SXM implementation focuses on product analytics, in-app guidance, user segmentation, feedback capture, and software experience management across customer and employee applications. Configuration work emphasized event instrumentation, feature tagging, and segmentation rules to analyze onboarding flows and product adoption, while analyst-facing dashboards expose behavior funnels and feature usage. Pendo SXM also brings capabilities to measure AI agent performance and to surface usage signals for agentic and SaaS components used by HUB24.
Integration surfaces encompass HUB24's customer- and employee-facing applications, desktop and mobile platforms, and cloud SaaS components, enabling unified analytics and in-app guidance across the application stack. Operational ownership spans product management, customer success, support, and growth functions, with scope oriented to support regional APAC compliance and analytics requirements.
Governance and control rely on local data residency enabled by Pendo's Australia data center, leveraging the vendor compliance posture including SOC2, GDPR, TX-RAMP, and HIPAA to meet regulatory expectations. The Pendo SXM deployment is positioned to help HUB24 better understand end user behavior, improve onboarding and adoption, reduce support friction, and increase upsell opportunities through consolidated Customer Experience and Customer Analytics insights.
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Professional Services | 2500 | $306M | United Kingdom | Pendo.io | Pendo SXM | Customer Experience,Customer Analytics | 2019 | n/a |
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