List of Persado Platform Customers
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Since 2010, our global team of researchers has been studying Persado Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Persado Platform for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Persado Platform for Artificial Intelligence Marketing include: Carrefour France, a France based Retail organisation with 80000 employees and revenues of $46.02 billion, Ally Financial, a United States based Banking and Financial Services organisation with 10700 employees and revenues of $8.20 billion, Vodafone Italy, a Italy based Communications organisation with 5765 employees and revenues of $5.01 billion and many others.
Contact us if you need a completed and verified list of companies using Persado Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Persado Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Ally Financial | Banking and Financial Services | 10700 | $8.2B | United States | Persado | Persado Platform | Artificial Intelligence Marketing | 2021 | n/a | In 2021, Ally Financial implemented the Persado Platform to run language experiments across email and web. Between May 2021 and March 2022 the initiative focused on financial services marketing and CRM use cases in the United States. This deployment aligns with the Artificial Intelligence Marketing category and targeted digital customer acquisition and engagement channels. Implementation leveraged Persado Platform email and web personalization features, using AI driven language generation and creative optimization to vary subject lines, body copy, and on site messaging. Configurations emphasized systematic language A/B and multivariate experimentation, automated message selection and personalization engine rules to surface high performing variants. Persado Platform served as the central content orchestration point for campaign creative and messaging workflows. Operational coverage centered on Ally marketing and CRM teams, with experiments executed at campaign level and applied to email programs and web experiences supporting Ally Invest acquisition. Rollout proceeded as iterative experiments over the ten month period, enabling campaign level control and centralized analysis of language performance. No specific third party systems are cited for integration in the source. Outcomes reported from the initiative include a highlighted campaign that produced a 57% lift in new Ally Invest accounts and average conversion improvements around 16 percent. Governance emphasized iterative experiment cycles and creative governance within marketing to validate language variants before wider deployment. The Persado Platform implementation at Ally Financial demonstrates a targeted Artificial Intelligence Marketing use to optimize message level creative across email and web. | |
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Carrefour France | Retail | 80000 | $46.0B | France | Persado | Persado Platform | Artificial Intelligence Marketing | 2022 | n/a | In 2022 Carrefour France deployed the Persado Platform as part of an Artificial Intelligence Marketing program across retail marketing and CRM to operationalize automated persuasive language at scale. The deployment targeted digital channels including email, SMS and web, and by December 2022 Persado had been used to run over 250 campaigns across France and wider European operations. Configuration centered on Persado Motivation AI Platform capabilities to generate and optimize creative language for digital touchpoints, leveraging content optimization and personalization workflows for subject lines, body copy and on‑site messaging. Implementation work inferred coverage of Persado-driven email and web personalization capabilities along with SMS message optimization, enabling iterative message variant generation and campaign-level selection of high-performing language. Operationally the implementation supported marketing and CRM teams, integrating Persado output into existing campaign orchestration for email, SMS and web channels to drive campaign execution. Rollout focused on channel-level activation with governance processes for creative approval and iterative testing cycles driven by Persado model outputs. Governance established campaign testing and message selection workflows, and results reported concrete outcomes, including a 2.5x uplift in campaign effectiveness overall and a 260% engagement uplift during Black Friday 2022. The Persado Platform provided the central AI content engine for Carrefour France in this Artificial Intelligence Marketing initiative. | |
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Vodafone Italy | Communications | 5765 | $5.0B | Italy | Persado | Persado Platform | Artificial Intelligence Marketing | 2012 | n/a | In 2012, Vodafone Italy implemented the Persado Platform as part of an Artificial Intelligence Marketing initiative. The Persado Platform was deployed to personalize in app and CRM marketing messages in the My Vodafone app, and this deployment was integrated with Adobe Target for experimentation and delivery orchestration. The implementation centered on Persado Platform capabilities for large scale message generation and personalization, with inferred module usage including in app personalization and CRM and email personalization workflows. The configuration supported automated copy variants and campaign-level message selection to optimize engagement across thousands of campaigns that Persado has worked on with Vodafone Italy since 2012. Integrations included the Persado Platform feeding personalized messaging into the My Vodafone app and working alongside Adobe Target, with handoffs to Vodafone Italy marketing and CRM execution systems for campaign activation. Operational coverage was focused on marketing and CRM functions, supporting acquisition and digital channel activity within Vodafone Italy. Outcomes reported by Vodafone Italy and Persado include a 120% average conversion uplift for personalized messaging and a contribution of 25% of digital quota attributed to the activity. Persado has continued optimizing thousands of campaigns for Vodafone Italy since 2012, establishing a sustained AI driven messaging program using the Persado Platform. |
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