List of PIA Dymatrix CDP Customers
Stuttgart, 70173,
Germany
Since 2010, our global team of researchers has been studying PIA Dymatrix CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PIA Dymatrix CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PIA Dymatrix CDP for Customer Data Platform include: Verbund, a Austria based Utilities organisation with 4314 employees and revenues of $9.67 billion, Tui Cruises Germany, a Germany based Leisure and Hospitality organisation with 750 employees and revenues of $2.18 billion, Breuninger, a Germany based Retail organisation with 6500 employees and revenues of $1.20 billion and many others.
Contact us if you need a completed and verified list of companies using PIA Dymatrix CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PIA Dymatrix CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Breuninger | Retail | 6500 | $1.2B | Germany | PIA Dymatrix | PIA Dymatrix CDP | Customer Data Platform | 2022 | n/a | In 2022 Breuninger implemented PIA Dymatrix CDP. The deployment targeted retail and e-commerce marketing operations in Germany and connected DYMATRIX Marketing Automation to Breuninger’s central analytical customer database to centralize customer data for campaign use. PIA Dymatrix CDP served as a Customer Data Platform to centralize customer profiles, enable rule-based segmentation, and drive campaign orchestration, while DYMATRIX Marketing Automation was configured to automate omnichannel campaign management and execution. The implementation focused on configuring customer profile consolidation, segmentation logic, and automated campaign workflows to align analytics outputs with operational marketing processes. Operational scope covered marketing and campaign operations teams, improving transparency and efficiency in customer communications. Governance changes emphasized centralized campaign orchestration and standardized workflow handoffs between analytics and marketing, and the case produced faster project implementation and more efficient campaign operations as reported. | |
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Tui Cruises Germany | Leisure and Hospitality | 750 | $2.2B | Germany | PIA Dymatrix | PIA Dymatrix CDP | Customer Data Platform | 2024 | n/a | In 2024, TUI Cruises Germany implemented PIA Dymatrix CDP as its Customer Data Platform to centralize real-time customer profiles for the Mein Schiff brand. The PIA Dymatrix CDP is part of the DYMATRIX Customer Experience Platform and was selected to enable personalized, AI-supported marketing across tourism CRM channels in Germany. The implementation established a centralized, real-time profile store with identity resolution, segmentation and profile activation capabilities. PIA Dymatrix CDP was configured to enrich customer profiles and drive personalized decisioning, using API-based data delivery to downstream digital touchpoints such as mobile apps and websites, and to feed marketing automation and customer insights workflows. Operational scope targeted the Mein Schiff brand within TUI Cruises Germany, with primary business function impact on marketing, CRM and digital channel orchestration. Governance focused on central profile governance and orchestration of personalized messaging flows, with rollout designed to provision CDP data into frontends and marketing automation systems to improve personalization and conversion. | |
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Verbund | Utilities | 4314 | $9.7B | Austria | PIA Dymatrix | PIA Dymatrix CDP | Customer Data Platform | 2023 | n/a | In 2023, Verbund implemented PIA Dymatrix CDP as part of its Energy4Customers initiative to centralize customer profile and campaign orchestration. The deployment included DYMATRIX Marketing Automation and integration work to connect Verbund’s existing data warehouse into the Customer Data Platform. The implementation focused on omni-channel, personalized campaign management using the PIA Dymatrix CDP and DYMATRIX Marketing Automation modules. Configuration emphasized campaign orchestration and real-time personalization workflows, coupled with response tracking and reporting capabilities to support iterative campaign steering. Technical integration centered on ingesting and harmonizing customer and transactional records from the company data warehouse into the PIA Dymatrix CDP, enabling unified identity resolution and audiences for marketing and CRM functions. Operational coverage was within Verbund’s energy supplier CRM environment in Austria, aligning marketing, campaign operations, and customer engagement teams around the same customer profiles. Governance changes established a closed-loop approach for response-driven campaign steering and reporting, formalizing feedback loops between campaign execution and analytics. The project delivered higher campaign automation and improved resource efficiency as reported by the implementer, and it institutionalized campaign measurement and steering through the Customer Data Platform. |
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