List of PIA Dymatrix CX Platform Customers
Stuttgart, 70173,
Germany
Since 2010, our global team of researchers has been studying PIA Dymatrix CX Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PIA Dymatrix CX Platform for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PIA Dymatrix CX Platform for Customer Experience include: AIDA cruises, a Germany based Government organisation with 18000 employees and revenues of $4.50 billion, UNIQA Austria, a Austria based Insurance organisation with 7228 employees and revenues of $4.36 billion, Breuninger, a Germany based Retail organisation with 6500 employees and revenues of $1.20 billion and many others.
Contact us if you need a completed and verified list of companies using PIA Dymatrix CX Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PIA Dymatrix CX Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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AIDA cruises | Government | 18000 | $4.5B | Germany | PIA Dymatrix | PIA Dymatrix CX Platform | Customer Experience | 2022 | n/a | In 2022, AIDA cruises deployed the PIA Dymatrix CX Platform as a Customer Experience initiative focused on the German market. The engagement established a centralized, multi-channel CRM data mart and marketing automation capability to support tourism marketing across the DACH region. The PIA Dymatrix CX Platform implementation combined a central CRM data mart with DYMATRIX Marketing Automation to create a 360° customer view, enabling profile unification, segmentation and event-triggered orchestration. Functional modules included data consolidation for customer profiles, campaign orchestration for personalized messaging, and closed-loop tracking to capture response and conversion signals. Operational coverage targeted marketing and customer contact functions, specifically email, call centre and lettershop channels, with automated multi-channel communications and event-triggered campaign flows. Integrations were scoped for closed-loop tracking between campaign execution and CRM data mart to feed behavioral signals back into segmentation and subsequent campaign triggers. Governance focused on CRM and marketing automation process alignment for tourism use cases in the DACH region, with rollouts oriented to campaign orchestration, contact centre workflows and direct mail coordination. The implementation delivered closed-loop tracking and automated multi-channel communications to improve cross-sell and up-sell capabilities and to increase campaign efficiency as described in the project notes. | |
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Breuninger | Retail | 6500 | $1.2B | Germany | PIA Dymatrix | PIA Dymatrix CX Platform | Customer Experience | 2021 | n/a | In 2021, Breuninger implemented the PIA Dymatrix CX Platform to strengthen Customer Experience capabilities within its marketing organization. The PIA Dymatrix CX Platform was adopted to support Customer Experience and marketing functions focused on omni-channel campaign orchestration for the retail business. Breuninger deployed DYMATRIX Marketing Automation as the primary functional module, configuring omni-channel campaign management for email, lettershop, and mobile app channels. The implementation emphasized campaign automation, scheduling, and template driven execution, aligning marketing automation with centralized customer analytics to enable coordinated campaign workflows. The deployment integrated the PIA Dymatrix CX Platform with Breuninger's central analytical customer database to enable unified customer profiles and data informed segmentation for campaigns. Rollout and operational coverage targeted marketing teams in Germany, and the program included training for internal campaign managers to operate the CRM and marketing automation processes, with planned extensions for app push notifications and analytic model integration. Governance changes introduced centralized campaign orchestration and increased transparency across marketing teams, standardizing campaign configuration and approval workflows. The CRM and marketing automation implementation increased campaign automation and transparency across teams and established a platform foundation for future integration of push notification channels and predictive analytic models. | |
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UNIQA Austria | Insurance | 7228 | $4.4B | Austria | PIA Dymatrix | PIA Dymatrix CX Platform | Customer Experience | 2020 | n/a | In 2020, UNIQA Austria implemented PIA Dymatrix CX Platform to address customer engagement and campaign orchestration across its insurance operations in Austria. The project combined DYMATRIX Marketing Automation with a centralised CRM Data Mart built on MS SQL, targeting Customer Experience improvements for sales and service functions. The implementation configured core marketing automation capabilities, including personalised email response tracking, multi channel communication automation, and campaign workflow orchestration that embedded sales touchpoints into campaign lifecycles. PIA Dymatrix CX Platform was leveraged to standardise campaign logic, segment execution, and response attribution across distributed customer data sources. Integrations centered on the centralised CRM Data Mart MS SQL based repository that consolidated dispersed customer records, enabling unified identity resolution and a single source for campaign audiences and response metrics. Operational scope explicitly covered sales and service teams in Austria, with campaign processes instrumented for visibility into contact histories and engagement signals. Governance and process changes emphasized centralized data stewardship and campaign workflow alignment between marketing and sales, with automation used to enforce communication rules and response handling. The program improved customer contact transparency, integrated sales into campaign workflows, and delivered measurable gains in customer responsiveness and campaign reporting. |
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