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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Rackspace Application Modernization Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
American Geophysical Union Non Profit 400 $57M United States Rackspace Technology Rackspace Application Modernization Professional Services 2020 n/a
In 2020, the American Geophysical Union implemented Rackspace Application Modernization under a Professional Services engagement to consolidate and modernize its public web presence. The project centralized more than 70 WordPress sites and approximately 70,000 pages into a single Sitecore Experience Platform instance running on Amazon Web Services, delivering a simplified content estate and a more coherent content delivery architecture. Rackspace Application Modernization deployed a fully scaled XP1 Sitecore platform across multiple environments, following Sitecore best practices for content delivery, dynamic personalization, analytics capture and editorial workflow. The implementation included developer endpoints and a DevOps-aligned process with dedicated dev and staging environments as part of a highly available production topology, enabling faster page updates and improved editorial operations. The solution architecture integrated Sitecore Experience Platform with AWS infrastructure and was paired with Rackspace Managed Security Services, including the Proactive Detection and Response service and Rackspace Security Essentials for continuous monitoring and rapid remediation of threats. Operational scope encompassed content teams, digital editors and developer operations supporting the AGU global audience and multi-channel publishing. Governance changes included standardized Sitecore configuration, adoption of DevOps practices for deployment and monitoring, and 24x7x365 platform management by Rackspace Technology. Outcomes explicitly achieved include consolidation of 70,000 pages into one content management system, a more stable and easier to manage website, improved personalization and analytics capabilities, and on-time completion followed by organization-wide managed security coverage.
Carrier Global Manufacturing 53000 $22.1B United States Rackspace Technology Rackspace Application Modernization Professional Services 2021 n/a
In 2021, Carrier Global engaged Rackspace Technology to implement Rackspace Application Modernization under the Professional Services category. The engagement began after Carrier spun off from its parent company and focused on modernizing the infrastructure and applications that support its IoT thermostat business. The implementation established a cloud native platform intended to serve as the foundation for Carrier's entire connected device portfolio, emphasizing scalable microservices patterns, containerization, and automated infrastructure provisioning. Rackspace Application Modernization work included platform configuration for device telemetry ingestion, device management capabilities, and CI/CD enablement to accelerate software delivery for connected products. Integrations connected the new platform to Carrier's installed thermostat fleet and to existing application ecosystems, enabling centralized device management and telemetry aggregation for operational teams. Operational scope targeted product engineering and device operations functions that manage connected devices and firmware or application updates. Governance and rollout used the Rackspace Application Modernization platform as a standardized delivery layer for new device development and operations, with a focus on reducing technical debt and strengthening security. Outcomes reported from the effort include reduced technical debt, increased security, a reduction in infrastructure provisioning time from 35 days to 30 minutes and a 45 percent reduction in infrastructure costs.
Echelon Fitness Distribution 300 $120M United States Rackspace Technology Rackspace Application Modernization Professional Services 2019 Onica by Rackspace Technology
In 2019 Echelon Fitness implemented Rackspace Application Modernization as a Professional Services engagement with Rackspace Technology and Onica by Rackspace Technology to modernize its cloud streaming and mobile application platform. The engagement focused on stabilizing and scaling the consumer streaming experience and native iOS and Android applications to serve users in the United States, Canada, France, Germany and the United Kingdom while addressing regional security requirements. Rackspace Application Modernization delivered a cloud native streaming architecture built on Amazon Web Services, using AWS Elastic Beanstalk with automatic scaling groups to elastically scale web application tiers. Functional capabilities implemented included application modernization, security strategy, security operations, and application delivery, enabling rapid rollout of a full streaming solution in a three month window and supporting an increase from four to between 20 and 50 live classes per day. Integrations were explicitly centered on AWS platform services, including Amazon CloudFront for global content delivery of live and on demand video, and Amazon S3 Glacier for automated, encrypted long term backups and disaster recovery lifecycle management. Onica by Rackspace Technology provided hands on delivery and architecture guidance to correct scaling issues, implement lifecycle policies, and advise on security controls, while the modernization program laid groundwork for subsequent integration of AWS machine learning services for recommendations and subtitle generation. Governance and operational scope covered engineering, streaming operations, and content production workflows, with a disaster recovery plan and data separation policies to protect customer fitness data. Outcomes reported include restoring stable live stream capacity to handle 10,000 or more attendees, scaling to host over two million classes by December 2020 from 800,000 in 2019, and identified cost optimizations that reduced running costs by $25,000 per month.
Pipedrive Professional Services 1000 $81M United States Rackspace Technology Rackspace Application Modernization Professional Services 2013 n/a
In 2013, Pipedrive engaged Rackspace Application Modernization to expand its cloud footprint and regional data centre presence, using Rackspace Application Modernization within Professional Services to scale the company’s CRM sales and marketing platform. Pipedrive grew from a single public cloud data centre in the U.S. to a multi‑site architecture, and the engagement addressed the need for closer regional presence and stronger data sovereignty controls for customers across Europe, the UK and other jurisdictions. The implementation modernized Pipedrive’s infrastructure into managed OpenStack Private Cloud environments and extended hosted capacity across new Rackspace data centres in Frankfurt and London, with ongoing expansion planned in the U.S. Core capabilities provisioned under the Rackspace Application Modernization engagement included private cloud provisioning, managed hosting, cloud adoption and migration services, and continuous 24x7x365 engineering support to stabilize platform operations and reduce operational load on Pipedrive’s DevOps teams. Operational integrations and platform scope included Rackspace-managed private cloud and public cloud workflows on Amazon Web Services alongside monitoring and edge services referenced in customer discussions such as New Relic and Cloudflare. The deployment covered Pipedrive’s global customer footprint, explicitly supporting U.S., UK and European regions and extending performance and compliance reach into eastern Europe and Middle Eastern countries including Turkey and Israel, while supporting the company’s sales, marketing and engineering operations. Governance and rollout practices were structured around a Rackspace-led delivery model from ideation to scoping and execution, with ongoing maintenance and a dedicated engineering team assigned to Pipedrive. Outcomes documented by both parties include closer proximity to customers, reduced response times, alignment with regional security and data sovereignty requirements including GDPR, and reduced platform congestion risk, with Rackspace continuing to support future multicloud application launches on AWS.
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FAQ - APPS RUN THE WORLD Rackspace Application Modernization Coverage

Rackspace Application Modernization is a Professional Services solution from Rackspace Technology.

Companies worldwide use Rackspace Application Modernization, from small firms to large enterprises across 21+ industries.

Organizations such as Carrier Global, Echelon Fitness, Pipedrive and American Geophysical Union are recorded users of Rackspace Application Modernization for Professional Services.

Companies using Rackspace Application Modernization are most concentrated in Manufacturing, Distribution and Professional Services, with adoption spanning over 21 industries.

Companies using Rackspace Application Modernization are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Rackspace Application Modernization across Americas, EMEA, and APAC.

Companies using Rackspace Application Modernization range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 75%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 25%.

Customers of Rackspace Application Modernization include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Rackspace Application Modernization customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Professional Services.