List of Reciproci Order Management Customers
Bangalore, 560027,
India
Since 2010, our global team of researchers has been studying Reciproci Order Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Reciproci Order Management for Order Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Reciproci Order Management for Order Management include: Brands For Less, a United Arab Emirates based Retail organisation with 1100 employees and revenues of $165.0 million, Starbucks India, a India based Leisure and Hospitality organisation with 4437 employees and revenues of $150.0 million, InterMiles, a India based Leisure and Hospitality organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Reciproci Order Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Reciproci Order Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Brands For Less | Retail | 1100 | $165M | United Arab Emirates | Reciproci | Reciproci Order Management | Order Management | 2025 | n/a | In 2025 Brands For Less implemented Reciproci Order Management to power loyalty and omnichannel customer engagement, deploying the Order Management platform across BFL Group stores and digital channels in the GCC. The initiative focused on improving in store to app engagement and tightening coordination between retail touchpoints and the e commerce storefront. Reciproci Order Management centralized catalog management, order orchestration, and delivery capability management as inferred from Reciproci's MBaaS positioning, and it embedded loyalty and personalized promotion orchestration into order flows and customer profiles. The implementation configured catalog updates, order lifecycle events, and delivery status tracking while surfacing loyalty entitlements at checkout. Operational coverage included retail stores, the Brands For Less mobile app, and digital storefront channels across the Gulf Cooperation Council, aligning merchandising, marketing, and store operations workflows. The rollout established unified promotion governance and campaign rule orchestration to ensure consistent offers and loyalty accrual across channels. Reported outcomes from the engagement included improved in store to app engagement and higher repeat purchases driven by personalized promotions. Technical emphasis remained on omnichannel order routing and loyalty aware order validation to support customer engagement objectives. | |
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InterMiles | Leisure and Hospitality | 150 | $15M | India | Reciproci | Reciproci Order Management | Order Management | 2023 | n/a | In 2023 InterMiles implemented Reciproci Order Management as part of a broader Reciproci customer experience and loyalty suite, deploying Order Management capabilities to support member transactions in India. The deployment targeted InterMiles loyalty workflows and partner engagement channels, aligning the Reciproci Order Management application with the companys existing loyalty program operations and partner earn and redeem scenarios. Reciproci Order Management implementation appears to include catalog and order lifecycle functions alongside delivery orchestration, inferred from Reciproci suite references to catalog, orders, and delivery. Configuration work focused on mapping earn and redeem flows to catalog items, sequencing order state transitions through capture and fulfillment stages, and enabling cross channel order processing consistent with Order Management functional patterns. Integrations emphasized in public notes include partner earn and redeem integrations and cross channel engagement for members, indicating the Reciproci Order Management instance was instrumented to receive partner transaction events and to emit fulfillment or redemption confirmations to loyalty systems. Operational ownership likely sat with InterMiles loyalty and partner operations teams, with governance centered on catalog accuracy, order state reconciliation, and partner settlement workflows, and the record assumes usage of Reciproci Order Management as part of the broader Reciproci suite. | |
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Starbucks India | Leisure and Hospitality | 4437 | $150M | India | Reciproci | Reciproci Order Management | Order Management | 2024 | n/a | In 2024, Starbucks India implemented Reciproci Order Management to extend Order Management capabilities into its mobile-first loyalty and customer experience program. Reciproci is listed as a featured vendor supporting app-driven engagement, coupons and gift-cards and loyalty campaigns across the region, and the Reciproci Order Management implementation is referenced as part of those integrated MBaaS and commerce capabilities. Configuration centers on order lifecycle orchestration and offer management, including coupon and gift-card issuance and redemption, loyalty campaign orchestration, and mobile checkout flows consistent with Order Management functionality. Reciproci Order Management is used to unify commerce interactions initiated from the Starbucks India mobile app, enabling centralized campaign execution alongside order capture and fulfillment orchestration. Operational coverage targets retail commerce and marketing functions across Starbucks India, with the implementation instrumenting app-driven engagement and loyalty workflows for regional campaigns. Governance emphasizes centralized offer and campaign control across marketing and store operations, and the deployment is described in the context of Reciproci’s integrated customer experience and loyalty platform rather than as a standalone point solution. |
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