List of Red Points Brand Protection Platform Customers
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Since 2010, our global team of researchers has been studying Red Points Brand Protection Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Red Points Brand Protection Platform for Brand Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Red Points Brand Protection Platform for Brand Management include: Puma, a Germany based Retail organisation with 22214 employees and revenues of $10.49 billion, Herbalife Malaysia, a Malaysia based Consumer Packaged Goods organisation with 120 employees and revenues of $25.0 million, Foreo, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Red Points Brand Protection Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Red Points Brand Protection Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Foreo | Professional Services | 10 | $1M | United States | Red Points | Red Points Brand Protection Platform | Brand Management | 2018 | n/a |
In 2018, Foreo implemented the Red Points Brand Protection Platform to automate detection and removal of counterfeit FOREO listings. The Red Points Brand Protection Platform is a Brand Management application deployed to monitor and enforce intellectual property and marketplace compliance across Sweden and global e-commerce channels.
Deployment centered on marketplace monitoring and takedown automation modules, with configuration of automated scanning rules and enforcement workflows to identify infringing listings across marketplaces and web channels. The implementation used automated detection, case prioritization, and takedown orchestration to reduce manual review workload and accelerate removal actions.
Operational scope covered Foreo marketing and brand protection functions, applying automated enforcement across Sweden and global marketplaces to protect the customer experience and brand equity. The platform prioritized removal of large-value counterfeit listings and established a sustained monitoring cadence to limit recurrence of infringements.
Governance changes included institution of automated enforcement workflows and reporting to support ongoing takedown activity and oversight by brand protection teams. Outcomes reported from the deployment include 116,214 listings removed and a 94% enforcement success rate, outcomes that contributed to restoring customer trust and reducing marketplace counterfeiting risk.
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Herbalife Malaysia | Consumer Packaged Goods | 120 | $25M | Malaysia | Red Points | Red Points Brand Protection Platform | Brand Management | 2020 | n/a |
In 2020, Herbalife Malaysia deployed the Red Points Brand Protection Platform, using the Brand Management application to address unauthorized selling and counterfeit listings across online marketplaces. The implementation established Malaysia as an APAC enforcement center while supporting broader APAC and EMEA coverage through centralized monitoring and takedown orchestration.
The deployment leveraged marketplace enforcement and reporting capabilities within the Red Points Brand Protection Platform, implementing automated detection, rule based workflows for listing takedowns, and KPI dashboards to operationalize response. Herbalife established measurable KPIs and automated workflows to accelerate case handling and to standardize enforcement actions across markets.
Operational scope included marketplace enforcement across APAC with expanded regional enforcement into EMEA, and cross department reporting that connected brand protection, legal, e commerce, and compliance stakeholders. The platform supported recurring reporting and enforcement cadence that aligned legal takedown procedures with commercial brand management priorities.
Governance and rollout focused on defining escalation paths, KPI ownership, and automated workflow triggers for removal actions and reporting. Outcomes included removal of thousands of unauthorized listings worth millions and expanded regional enforcement and cross department reporting capabilities driven by the Red Points Brand Protection Platform.
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Puma | Retail | 22214 | $10.5B | Germany | Red Points | Red Points Brand Protection Platform | Brand Management | 2021 | n/a |
In 2021 Puma implemented Red Points Brand Protection Platform as a Brand Management solution for Germany with operational support extended to APAC. The engagement established an always on monitoring and enforcement capability to address online counterfeiting and unauthorized listings across e commerce channels.
The implementation used marketplace coverage and automated enforcement modules to scale detection and takedown workflows, configured to run continuous scans and trigger automated takedown actions. Red Points Brand Protection Platform was provisioned to handle high volume classification, evidence collection, and automated submission processes for listings identified as infringing.
Operational coverage was concentrated on Puma ecommerce and brand protection teams across Germany and APAC, with reporting streams delivered to legal and marketplace operations to quantify impact. The deployment emphasized centralized monitoring and case orchestration, enabling coordinated enforcement across multiple marketplaces without naming specific third party integrations.
Governance shifted toward automated enforcement workflows and measurable reporting, supporting ongoing removal efforts and enforcement decisioning. Outcomes documented by the provider include large scale enforcement with more than 760,000 infringements removed, and reporting used to quantify removal impact.
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