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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Reef.ai Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Braze Professional Services 1699 $472M United States Reef.ai Reef.ai Platform Customer Engagement,Customer Analytics,Customer Identification 2023 n/a In 2023 Braze implemented the Reef.ai Platform for Customer Engagement,Customer Analytics,Customer Identification to support its Customer Success and Growth teams in the United States. The deployment delivered predictive churn scoring, explainable action-oriented recommendations, and playbook tracking that identified customer risk up to nine months before renewal dates and surfaced a $5M plus ARR expansion opportunity. Reef.ai Platform is explicitly used for customer scoring, recommendation generation, and operational playbook monitoring within Braze’s retention and expansion processes. The implementation centered on three functional capabilities. The customer scoring module produced predictive churn and health scores, the recommendation engine generated explainable, action-oriented next best actions for account managers, and the playbook tracking capability provided workflow instrumentation to record execution of recommended interventions. These modules align with Customer Engagement,Customer Analytics,Customer Identification functional terminology and support standard scoring and orchestration workflows used by success organizations. Operational coverage was scoped to Braze’s Customer Success and Growth organizations in the United States, where Reef.ai Platform outputs were embedded into day to day account monitoring and renewal planning. The platform’s explainability features were used to surface reasons behind risk signals and recommended plays, supporting decisioning by customer facing teams and informing renewal prioritization and expansion outreach. Governance and process changes included formalizing a scoring cadence and playbook adoption tracking to ensure recommendations converted to actions, and instrumenting play execution for ongoing review by Success and Growth leadership. The case materials report explicit retention and expansion outcomes, with risk detection up to nine months before renewals and a named $5M plus ARR opportunity, indicating the platform was operationalized into both alerting and play execution workflows.
FourKites Professional Services 600 $139M United States Reef.ai Reef.ai Platform Customer Engagement,Customer Analytics,Customer Identification 2024 n/a In 2024 FourKites implemented the Reef.ai Platform to support Customer Engagement,Customer Analytics,Customer Identification and to instrument outcome based customer scoring across Customer Success and Revenue processes in the United States. The Reef.ai Platform is cited on the vendor trusted by listing for FourKites and is described as providing scoring and playbook capabilities that feed renewal prioritization and expansion targeting for the company. The implementation centered on Reef.ai’s outcome based customer scoring module and playbook driven notifications for renewals and upsell motions. Configuration work focused on constructing score thresholds and automated notification triggers, embedding score outputs into operational playbooks that CSMs and revenue teams use to prioritize accounts and initiate renewal or expansion actions. Operational coverage targeted Customer Success and Revenue functions within FourKites in the United States, with the Reef.ai Platform consuming customer health signals, contract status and usage indicators to produce actionable scores. The deployment was structured to surface prioritized lists and playbook prompts to downstream workflows used by account teams, aligning scoring outputs with renewal and expansion cadence. Governance and operationalization included establishing score calibration and model review cycles together with playbook ownership to ensure consistent renewal prioritization and escalation paths. FourKites’ use of the Reef.ai Platform therefore centralized scoring driven decisioning for renewals and expansion targeting while embedding playbook notifications into existing customer engagement workflows.
Matterport Professional Services 590 $136M United States Reef.ai Reef.ai Platform Customer Engagement,Customer Analytics,Customer Identification 2024 n/a In 2024, Matterport deployed the Reef.ai Platform to support CRM and Customer Success analytics in the United States. The deployment is aligned with the Customer Engagement,Customer Analytics,Customer Identification category and is listed on the vendor site, indicating use of Reef.ai Platform capabilities such as outcome-based scoring, automated playbooks, and ROI reporting. Implementation scope centers on Customer Engagement and Customer Analytics workflows for net retention analysis and customer identification, with the Reef.ai Platform inferred to operationalize outcome-based scoring models, playbook orchestration, and ROI reporting modules. Configuration is described in terms consistent with the platform category, including customer segmentation, cohort analytics, churn risk scoring, and playbook-triggered workflow activation that feed into CRM and customer success systems. Operational coverage is focused on United States customer success and account management functions rather than enterprise financial or HR domains. Governance signals emphasize score governance and playbook lifecycle management, with configuration of outcome definitions and ROI reporting templates to align analytics with net retention objectives. The vendor listing for Matterport does not include a public case study or named third party integrations, so specific integration endpoints and rollout metrics are not publicly specified on the Reef.ai content page.
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FAQ - APPS RUN THE WORLD Reef.ai Platform Coverage

Reef.ai Platform is a Customer Engagement, Customer Analytics, Customer Identification solution from Reef.ai.

Companies worldwide use Reef.ai Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Braze, FourKites and Matterport are recorded users of Reef.ai Platform for Customer Engagement, Customer Analytics, Customer Identification.

Companies using Reef.ai Platform are most concentrated in Professional Services, with adoption spanning over 21 industries.

Companies using Reef.ai Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Reef.ai Platform across Americas, EMEA, and APAC.

Companies using Reef.ai Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.

Customers of Reef.ai Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Reef.ai Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement, Customer Analytics, Customer Identification.