Braze
63 Madison Building Floor 12 28 East 28th Street,
New York, 10016, NY,
United States
New York, 10016, NY,
United States
1 609-964-0585
Professional Services
Braze Technographics
Braze Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Braze and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1699 Braze employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Braze has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2019, Greenhouse ATS for Applicant Tracking System in 2018, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Braze is running and its propensity to invest more and deepen its relationship with Tipalti , Recurly , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Braze revenues, which have grown to $472.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Braze intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Braze Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Braze implemented Tipalti Invoice Management and Bill Processing System as part of an AP Automation initiative, deploying the solution on their public website to centralize supplier invoice intake and vendor self service. The deployment aligns the application with Accounts Payable and finance operations, positioning Tipalti Invoice Management and Bill Processing System as the front end for invoice capture and bill processing on the company site.
The implementation configures core AP Automation capabilities commonly associated with invoice management, including electronic invoice capture, automated bill processing workflows, invoice validation and exception routing, and a vendor facing portal for invoice submission. Tipalti Invoice Management and Bill Processing System is presented as the primary mechanism for standardizing invoice lifecycles, routing invoices through defined approval sequences and maintaining an auditable invoice record.
Operational coverage centers on Braze accounts payable and finance teams, with the website embedded instance serving external suppliers for invoice submission and internal AP staff for processing and approvals. The architecture emphasizes a web hosted invoice intake layer tied directly to internal finance workflows, enabling centralized invoice ingestion and processing across the company’s AP function.
Governance changes focus on formalizing invoice intake policies, instituting role based approval workflows, and consolidating audit trails for compliance and record retention. The rollout on the Braze website established a consistent vendor onboarding and invoice submission path, simplifying operational processes within Accounts Payable while leveraging standard AP Automation feature sets.
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Subscription and Recurring Billing | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Braze implemented Greenhouse ATS. Greenhouse ATS, an Applicant Tracking System, is embedded on Braze's website to capture external applicants and manage the company recruiting intake and application flows.
The deployment emphasizes core Applicant Tracking System functionality including job requisition management, candidate pipeline tracking, interview scheduling, structured scorecards, and offer workflow orchestration. These modules are configured to support role templates and stage-based pipelines that align with recruiting operations.
Operational coverage centers on Braze recruiting and hiring teams, with the careers site feeding candidate records into internal pipelines and enabling recruiter and hiring manager collaboration. The web-embedded configuration handles public-facing application forms, candidate data capture, and progression through defined hiring stages.
Governance is implemented through role-based access for recruiters and hiring managers, standardized interview stages, and scorecard policies to enforce consistent evaluation workflows. The implementation serves as a centralized Applicant Tracking System supporting cross-functional recruiting processes at Braze.
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Performance and Goal Management | HCM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Braze implemented Ruby Live Chat on their website. The deployment uses Ruby Live Chat within the Chatbots and Conversational AI category as a web‑facing conversational layer to manage visitor interactions and initial customer engagement.
The Ruby Live Chat installation centers on a site-embedded chat widget providing live agent handoff, conversational routing, canned responses, session transcript capture, and basic lead capture fields. Configuration appears focused on operator queues and scripted workflows typical for chat services, enabling handoff from automated prompts to human agents and persistent session logging for follow up.
Operational coverage targets web-based customer engagement and inbound qualification workflows, supporting customer success, sales inquiry handling, and marketing-driven lead capture on Braze’s public site. Governance is implemented through routing rules and transcript retention integrated into existing support and sales workflows, enabling agents to review chat histories and continue asynchronous engagement without altering core backend systems.
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Natural Language Processing | AI-Powered Application |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing, Sales Engagement | CRM |
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2017 | 2017 |
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Customer Analytics | CRM |
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2017 | 2017 |
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Customer Engagement, Customer Analytics, Customer Identification | CRM |
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2023 | 2023 |
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Customer Engagement, Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PR and Media Communication | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2019 | 2019 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Braze
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Braze Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Braze Technographics
Braze is a Professional Services organization based in United States,
with around 1699 employees and annual revenues of $472.0 million.
Braze operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Greenhouse ATS and Ruby Live Chat,
covering areas like AP Automation, Applicant Tracking System and Chatbots and Conversational AI.
Braze has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Greenhouse and Ruby.
Braze recently adopted applications including
Reef.ai Platform in 2023, Atlassian Loom in 2022 and Maze in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Braze’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Braze’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Braze technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.