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List of Reliance Retail JioMart Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Amul Consumer Packaged Goods 6000 $7.3B India Relianice JIO Reliance Retail JioMart Customer Data Platform 2021 n/a In 2021, Amul made its dairy and grocery SKUs available through Reliance Retail JioMart across India, using the Reliance Retail JioMart application within the Customer Data Platform category to surface product listings and capture online orders. The 2021 arrangement explicitly links Amul product distribution into JioMart's commerce channel while leveraging platform-level customer data and marketing flows. The implementation uses Customer Data Platform aligned capabilities, notably customer and commerce data consolidation, consumer segmentation, campaign orchestration and promotion management, to support targeted offers and merchandising. Reliance Retail JioMart functions as the application layer for customer engagement, providing CDP and CRM style workflows that Amul can leverage for consumer targeting and promotion delivery. Operationally the integration placed Amul SKUs into JioMart's marketplace across India, expanding online distribution and home delivery coverage, and it impacts Amul digital commerce, trade marketing and fulfillment teams. Governance and process changes inferred include joint catalog and pricing controls, promotion approval workflows and inventory visibility coordination between Amul commercial teams and JioMart category operations. As stated, the implementation expanded Amul's online distribution and home delivery reach through Reliance Retail JioMart, while the reliance on JioMart Customer Data Platform capabilities provides Amul with commerce-driven customer data and marketing controls to manage consumer targeting and promotions.
Britannia Industries Consumer Packaged Goods 4480 $1.5B India Relianice JIO Reliance Retail JioMart Customer Data Platform 2021 n/a In 2021, Britannia Industries began using Reliance Retail JioMart as a Customer Data Platform to support e-commerce sales and promotions on the JioMart marketplace in India. Britannia Industries Reliance Retail JioMart Customer Data Platform is referenced in the context of marketplace listings and campaign activity, indicating a platform-level relationship between Britannia product catalogs and JioMart customer and marketing tooling. Operationally the implementation centers on marketplace catalog and promotional workflows, with listings and campaign execution managed through Reliance Retail JioMart. It likely leverages typical Customer Data Platform capabilities such as customer profile unification, audience segmentation and targeting, campaign orchestration and promotional tagging to improve catalog visibility and marketing precision, and it impacts e-commerce, digital marketing and trade promotions functions across Britannia's India marketplace operations.
Reliance Retail Retail 207552 $36.7B India Relianice JIO Reliance Retail JioMart Customer Data Platform 2023 n/a In 2023 Reliance Retail implemented Reliance Retail JioMart as a Customer Data Platform to unify customer interactions across its app and website channels. The implementation targeted the companys existing JioMart e-commerce footprint in over 200 cities and towns in India, aligning the Customer Data Platform with front-end ordering, payment options, and last-mile delivery commitments. Reliance Retail JioMart was configured to support core Customer Data Platform capabilities, including identity resolution and a unified customer profile, real-time event ingestion from the JioMart app and website, persistent segment creation, and personalization orchestration for commerce and marketing touchpoints. The platform also incorporated consent and preference management workflows and loyalty points linkage to maintain customer state across sessions and channels. Operational integration emphasized data flows from customer ordering and payment interactions, capturing payment instrument choices such as debit card, credit card, net banking, e-wallets, and cash on delivery, and from logistics partner delivery events to inform delivery SLAs and customer notifications. The Customer Data Platform therefore served marketing, commerce, operations, and customer service functions, feeding audiences and customer signals into campaign execution and fulfillment processes. Governance and rollout followed a phased approach across regions, with centralized data governance and consent controls owned by Reliance Retails e-commerce and customer experience teams, and iterative configuration to refine personalization and segmentation logic. The platform implementation retained Reliance Retails customer centric approach and supported ongoing service improvements focused on on-time delivery and simplified ordering experiences.
Manufacturing 24000 $5.7B United States Relianice JIO Reliance Retail JioMart Customer Data Platform 2023 n/a
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