List of Sabre Ancillary IQ Customers
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Since 2010, our global team of researchers has been studying Sabre Ancillary IQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre Ancillary IQ for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre Ancillary IQ for Personalization and Product Recommendations include: Virgin Australia, a Australia based Transportation organisation with 6920 employees and revenues of $5.00 billion, Aeroméxico, a Mexico based Transportation organisation with 13880 employees and revenues of $4.92 billion, GOL Linhas Aéreas, a Brazil based Transportation organisation with 14048 employees and revenues of $3.01 billion, Avelo Airlines, a United States based Transportation organisation with 1000 employees and revenues of $265.0 million and many others.
Contact us if you need a completed and verified list of companies using Sabre Ancillary IQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre Ancillary IQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aeroméxico | Transportation | 13880 | $4.9B | Mexico | SABRE | Sabre Ancillary IQ | Personalization and Product Recommendations | 2025 | n/a |
In 2025, Aeroméxico deployed Sabre Ancillary IQ as part of an expanded SabreMosaic relationship to operationalize personalized offers and pricing in its Mexico network. The implementation is categorized under Personalization and Product Recommendations and is described as a LATAM retailing initiative that sits within Aeroméxico's broader Sabre-based retailing strategy.
The deployment uses named SabreMosaic modules, implementing SabreMosaic Ancillary IQ alongside Air Price IQ to enable offer personalization and dynamic price decisioning for ancillary products. Configuration focused on ancillary offer orchestration, personalized offer logic, and dynamic pricing engines consistent with personalization and product recommendation workflows, aiming to align merchandising and pricing rules with passenger segments.
Operational coverage is explicitly Mexico, positioned as part of a regional LATAM rollout, and the project is integrated into Aeroméxico's Sabre-centric retailing stack. The implementation touches revenue management, merchandising, e-commerce and ancillary sales functions, connecting pricing intelligence from Air Price IQ with Ancillary IQ offer personalization to present contextually relevant ancillaries during the shopping and booking flow.
Governance is steered through the expanded SabreMosaic relationship, aligning product configuration, pricing rule governance and offer control across the airline and Sabre teams. The stated objective of the Sabre Ancillary IQ deployment is to maximize revenue and improve the passenger experience, reflecting Aeroméxico's emphasis on personalized ancillary merchandising within its regional retailing program.
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Avelo Airlines | Transportation | 1000 | $265M | United States | SABRE | Sabre Ancillary IQ | Personalization and Product Recommendations | 2025 | n/a |
In 2025, Avelo Airlines adopted Sabre Ancillary IQ as part of a multi-year Radixx agreement renewal, integrating the application into its retailing and commerce modernization program. Sabre Ancillary IQ was selected to provide Personalization and Product Recommendations capabilities to enable AI-powered personalization of ancillary offers and to support incremental ancillary revenue objectives for the carrier.
The deployment centers on AI-driven offer orchestration and dynamic ancillary timing and pricing, using Sabre Ancillary IQ functionality for personalized bundling, contextual offer scoring, and real-time decisioning. Configuration work focused on tailoring ancillary offer logic and personalization models to low-cost carrier retailing patterns, aligning product recommendation workflows with commercial pricing and merchandising rules.
Technically the implementation leverages SabreMosaic capabilities within the Radixx environment, integrating offer decisioning into Radixx-enabled retailing flows rather than introducing a separate point solution. Operational coverage is targeted at Avelo’s US retail channels, including online commerce and booking touchpoints, and it interfaces with existing Radixx commerce orchestration to surface personalized ancillaries during the shopping and booking sequence.
Governance and rollout were positioned under commercial retailing and revenue management oversight, following the renewed multi-year Radixx arrangement to coordinate configuration, model tuning, and operational handoffs. The program is described as enabling AI-powered personalization of ancillary offers and driving incremental ancillary revenue, supporting Avelo’s broader commerce modernization initiatives.
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GOL Linhas Aéreas | Transportation | 14048 | $3.0B | Brazil | SABRE | Sabre Ancillary IQ | Personalization and Product Recommendations | 2023 | n/a |
In 2023, GOL Linhas Aéreas implemented Sabre Ancillary IQ, a Personalization and Product Recommendations application, to support airline retailing and commerce business functions. GOL implemented Sabre Ancillary IQ to dynamically price ancillaries and create ancillary bundles as part of its airline retailing and commerce efforts in Brazil, with an initial commercial focus on seat ancillaries and offer conversion optimization.
The deployment centered on Sabre Ancillary IQ's dynamic pricing and bundling capabilities, configured to deliver personalized ancillary offers and merchandise bundles at point of sale. Implementation work emphasized pricing rules, offer orchestration and merchandising workflows consistent with Personalization and Product Recommendations platforms, enabling real-time fare-adjacent offer generation and product recommendation logic tied to booking context.
Sabre Ancillary IQ was rolled out as part of GOL's broader Sabre footprint and integrated with SabreSonic to centralize offer distribution across e-commerce and distribution channels in Brazil. Rollout governance adopted phased deployment, starting with seat ancillaries and sensible expansion into wider retailing modules, and was positioned to support revenue management, e-commerce merchandising and commercial operations with the stated aim of increasing conversion and driving incremental ancillary revenue.
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Transportation | 6920 | $5.0B | Australia | SABRE | Sabre Ancillary IQ | Personalization and Product Recommendations | 2023 | n/a |
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