List of SAE 3D CPQ Customers
Weng, 84187,
Germany
Since 2010, our global team of researchers has been studying SAE 3D CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAE 3D CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAE 3D CPQ for Configure Price Quote (CPQ) include: TRUMPF, a Germany based Manufacturing organisation with 18500 employees and revenues of $5.79 billion, WashTec, a Germany based Manufacturing organisation with 1770 employees and revenues of $529.0 million, Kurtz Ersa, a Germany based Manufacturing organisation with 1650 employees and revenues of $313.0 million and many others.
Contact us if you need a completed and verified list of companies using SAE 3D CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAE 3D CPQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Kurtz Ersa | Manufacturing | 1650 | $313M | Germany | SAE Applications for Digitalization | SAE 3D CPQ | Configure Price Quote (CPQ) | 2019 | n/a |
In 2019, Kurtz Ersa implemented SAE 3D CPQ to standardise and configure complex machine quotations. The deployment focused on Configure Price Quote (CPQ) workflows, bringing interactive configuration and pricing logic into a centralized application for sales and engineering quotation teams.
SAE 3D CPQ was configured to support interactive configuration, rule based pricing, product variant handling, and automated quote documentation, with the 3D configuration add on inferred from the customer case to provide visual configuration during quoting. Implementation emphasized a single source of product and pricing logic to reduce manual spreadsheet processes and to enforce consistent configurator rules across machines.
The SAE 3D CPQ implementation integrated with the company CRM and SAP systems to enable quote record synchronization and order handoff into ERP, creating an end to end quote to order pathway. Operational scope covered Kurtz Ersa quotation operations and scaled volume handling, increasing throughput from roughly 1,600 to 4,300 quotes per year according to the case details.
Governance updates accompanied the rollout, centering on standardization of configuration rules, pricing governance, and approval workflows that tie into CRM and SAP integration points. The program prioritized consistent configurator rule management and controlled quote generation to support cross functional sales and commercial processes.
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TRUMPF | Manufacturing | 18500 | $5.8B | Germany | SAE Applications for Digitalization | SAE 3D CPQ | Configure Price Quote (CPQ) | 2014 | n/a |
In 2014, TRUMPF implemented SAE 3D CPQ, a Configure Price Quote (CPQ) application, to support its global sales organisation. The deployment targeted sales configuration and quoting workflows across regional sales teams, establishing a consistent platform for sales and configuration processes.
SAE 3D CPQ is used with the 3D add on to provide interactive 3D configuration and CAD automation, enabling sales users to configure products visually and drive automated CAD outputs as part of the quote build. The implementation includes automated quote assembly and one click transfer of quotes into SAP, linking configuration and pricing data directly into TRUMPF's ERP landscape.
Operational coverage centers on TRUMPF's global sales organisation and sales/configuration processes, with the vendor describing a long standing global partnership and use of the SAE 3D CPQ add on for sales configuration. Governance and rollout emphasized standardizing configuration rules and aligning regional sales workflows to improve quote consistency and sales efficiency across regions.
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WashTec | Manufacturing | 1770 | $529M | Germany | SAE Applications for Digitalization | SAE 3D CPQ | Configure Price Quote (CPQ) | 2024 | n/a |
In 2024, WashTec deployed SAE 3D CPQ, internally branded as the Global Scope Configurator, to bundle machines, chemicals and services into single attractive quotes. The project targeted Configure Price Quote (CPQ) workflows and centralized field quoting that had previously been managed in Excel-driven processes.
The implementation of SAE 3D CPQ centralizes guided selling and configurable product rules, enabling bundled offers across hardware, consumables and service contracts. Interactive and visual configuration capabilities are described in the SAE case and the use of the SAE 3D CPQ add-on for visual configuration is inferred from that description, supporting complex product geometry and selection validation alongside pricing logic and quote generation.
Rollout was executed as a rapid, international deployment to create a single global sales tool, shifting quoting activity into a standardized configurator for sales and commercial teams. The deployment scope emphasized cross-function alignment between sales, service and product management to ensure consistent product bundles and pricing across regions.
Governance focused on establishing a central configurator instance called the Global Scope Configurator to enforce configuration rules and streamline quote authoring, with a fast rollout cadence that delivered immediate results and positive business outcomes as reported in the SAE case. Operationally, the SAE 3D CPQ implementation positioned WashTec to move away from fragmented Excel-based quoting toward a unified Configure Price Quote (CPQ) platform.
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