List of Salesforce Sales Enablement Customers
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Since 2010, our global team of researchers has been studying Salesforce Sales Enablement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Sales Enablement for Sales Enablement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Sales Enablement for Sales Enablement include: Revolut Ltd, a United Kingdom based Banking and Financial Services organisation with 6000 employees and revenues of $1.07 billion, Lockton, a United States based Insurance organisation with 400 employees and revenues of $300.0 million, London & Country Mortgages, a United Kingdom based Banking and Financial Services organisation with 800 employees and revenues of $125.0 million, GE Additive UK, a United Kingdom based Manufacturing organisation with 400 employees and revenues of $52.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Sales Enablement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Sales Enablement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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GE Additive UK | Manufacturing | 400 | $52M | United Kingdom | Salesforce | Salesforce Sales Enablement | Sales Enablement | 2019 | n/a |
In 2019, GE Additive UK implemented Salesforce Sales Enablement to centralize sales content and enablement workflows for its commercial organization. The Sales Enablement deployment targeted sales teams across multiple product lines and geographic locations, and was coordinated in parallel with Oracle Fusion Cloud ERP and PLM programs to align commercial processes with finance and manufacturing data. This implementation positioned Salesforce Sales Enablement as the operational layer for sales coaching, playbooks, and content distribution across the business.
Configuration work focused on a centralized content library, playbook and play execution guidance, onboarding and coaching workflows, and deal stage enablement, consistent with typical Sales Enablement functional modules. Salesforce Sales Enablement was instrumented to surface assets and playbooks directly within the Salesforce CRM sales workflow, and integrated with Oracle Fusion Cloud ERP and the company PLM pillar applications to ensure product and financial context was available in seller facing workflows. Automation included guided selling prompts and role based asset access tied to product lines and sales roles.
Governance and rollout were led by the Principal ERP Technical Product Manager who owned solution architecture and roadmap alignment across CRMs, ERP, and PLM, with continuous executive stakeholder reviews and staged rollout schedules. The program was managed alongside a broader Oracle Cloud ERP multi year journey and was funded from a substantial product budget reflecting centralized commercial enablement priorities. Operational scope covered sales and commercial operations across GE Additive UK product lines, with design controls to maintain consistent solution patterns across pillar systems.
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Lockton | Insurance | 400 | $300M | United States | Salesforce | Salesforce Sales Enablement | Sales Enablement | 2017 | n/a |
In 2017, Lockton implemented Salesforce Sales Enablement across two Salesforce orgs and a Salesforce Community environment to support Sales and Operations. The initial scope centered on administrative and development ownership of those environments, with a focus on enabling sales productivity and cross-entity access for international business units.
The deployment included configuration of opportunity and lead management workflows, sales content delivery and CRM reporting systems, and ongoing application administration and development. The team established user training processes and reporting pipelines to support Sales and Operations, while executing data migration activities and onboarding international business entities into the platform.
Integrations were a core element of the implementation, with explicit connections to Top Opps AI, LinkedIn Sales Navigator, and Outreach Inbox alongside multiple third party applications to enrich prospecting, inbox workflows, and opportunity scoring. Governance relied on a centralized admin and developer model, staged onboarding for international entities across the two orgs and the community, and regular reporting cadence to operationalize the Salesforce Sales Enablement capability for Lockton's sales and operations functions.
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London & Country Mortgages | Banking and Financial Services | 800 | $125M | United Kingdom | Salesforce | Salesforce Sales Enablement | Sales Enablement | 2020 | n/a |
In 2020, London & Country Mortgages implemented Salesforce Sales Enablement. The Sales Enablement deployment was provisioned on a new, extensive Salesforce instance and targeted sales and service workflows within the United Kingdom, aligning enablement with the firm’s 800 employee structure in the banking and financial services sector.
The implementation incorporated Service Cloud, Experience Cloud and MyTrailhead as primary modules within the Salesforce environment, alongside core Sales Enablement capabilities. Configuration emphasis included guided selling workflows, centralized content and asset management for sales playbooks, and structured learning paths and certification tracks delivered through MyTrailhead to operationalize seller training.
Operational coverage focused on front-office business functions, specifically sales, customer service and digital experience teams, with the Salesforce instance serving as the central platform for seller content, coaching and opportunity guidance. The deployment is described as a single, extensive Salesforce org that consolidated enablement, service and experience capabilities into one platform.
Governance and rollout were handled by a small internal Salesforce functional team led by a Salesforce Functional Lead during 2021, who drove configuration, iterative enhancements and adoption activities. This governance model prioritized configuration controls, incremental innovation and cross-functional enablement processes to sustain the Salesforce Sales Enablement environment.
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Banking and Financial Services | 6000 | $1.1B | United Kingdom | Salesforce | Salesforce Sales Enablement | Sales Enablement | 2022 | n/a |
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