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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of SelluSeller Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Anchanto Professional Services 340 $35M Singapore Anchanto SelluSeller eCommerce 2017 n/a
In 2017, Anchanto implemented SelluSeller on its website to manage core eCommerce activities. This deployment positions SelluSeller as the front-line eCommerce application for Anchanto, supporting online catalog publishing and digital order capture directly from the company website. The SelluSeller implementation encompassed product catalog management, order management workflows, inventory synchronization, and marketplace listing orchestration consistent with eCommerce application capabilities. SelluSeller was configured to drive merchandising rules, SKU level inventory controls, pricing updates, and order lifecycle states, with catalog governance and role based access applied to merchandising and operations teams. Operationally the SelluSeller instance is integrated into Anchanto’s website as the customer facing commerce layer, and it supports business functions across merchandising, fulfillment coordination, and customer order operations. Governance emphasizes catalog approval workflows and operational handoffs between sales and fulfillment, aligning eCommerce processes and user roles to maintain catalog quality and order accuracy.
Asendia Singapore Distribution 40 $25M Singapore Anchanto SelluSeller eCommerce 2018 n/a
In 2018, Asendia Singapore implemented Anchanto's SelluSeller and Wareo to centralize cross-border eCommerce order management, inventory and fulfillment orchestration and to onboard multiple customers onto a unified platform. The deployment consolidated OMS and WMS capabilities using SelluSeller and Wareo to support distribution operations in Singapore and the broader APAC customer footprint. The implementation configured SelluSeller as the central order management system, aligning order lifecycle, multi channel order aggregation and fulfillment orchestration with inventory visibility provided by Wareo as the warehouse management system. SelluSeller workflows were used to manage order routing, status orchestration and license based tenant onboarding, while Wareo handled pick pack and warehouse inventory control functions. No named third party integrations are documented, the operational scope explicitly covered onboarding multiple customers onto a unified platform and high-volume cross-border processing. Anchanto reports Asendia processed approximately 700,000 orders in the first six months after deployment, illustrating the platform was operated at scale across customer accounts. Governance focused on centralized platform operations and license management, with additional SelluSeller licenses purchased to accommodate growth. The project ties Asendia Singapore, SelluSeller, and the eCommerce application category to distribution functions including order management, inventory control and fulfillment orchestration.
L'Oreal Singapore Consumer Packaged Goods 900 $300M Singapore Anchanto SelluSeller eCommerce 2017 n/a
In 2017, L'Oreal Singapore implemented SelluSeller as part of a regional eCommerce multichannel operations effort identified in Anchanto partner materials. Anchanto lists L'Oreal Singapore as an enterprise customer using its multichannel e-commerce management solutions, and SelluSeller usage is inferred from Anchanto's SelluSeller positioning given public material does not specify the exact product deployment. The implementation context centers on SelluSeller for eCommerce to support online listings, inventory synchronization, order management workflows and channel operations across marketplaces and retailer storefronts. SelluSeller is described in this narrative as the application providing standard eCommerce capabilities including multichannel listing orchestration, inventory reconciliation, and order lifecycle management, aligned with typical Anchanto product positioning. Operational coverage emphasizes regional channel operations in Singapore and surrounding markets, with business functions impacted including eCommerce merchandising, marketplace operations, inventory control and order fulfillment coordination. Governance elements inferred from the category include centralized SKU and inventory governance, standardized listing templates and channel-level workflow orchestration, reflecting the control planes commonly used in SelluSeller style deployments for enterprise consumer packaged goods customers.
Retail 2000 $500M Singapore Anchanto SelluSeller eCommerce 2017 n/a
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FAQ - APPS RUN THE WORLD SelluSeller Coverage

SelluSeller is a eCommerce solution from Anchanto.

Companies worldwide use SelluSeller, from small firms to large enterprises across 21+ industries.

Organizations such as Luxasia Group, L'Oreal Singapore, Anchanto and Asendia Singapore are recorded users of SelluSeller for eCommerce.

Companies using SelluSeller are most concentrated in Retail, Consumer Packaged Goods and Professional Services, with adoption spanning over 21 industries.

Companies using SelluSeller are most concentrated in Singapore, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SelluSeller across Americas, EMEA, and APAC.

Companies using SelluSeller range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.

Customers of SelluSeller include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SelluSeller customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce.