List of SFP Freehand Customers
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Since 2010, our global team of researchers has been studying SFP Freehand customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SFP Freehand for API Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SFP Freehand for API Management include: Lombard, a United Kingdom based Banking and Financial Services organisation with 1000 employees and revenues of $250.0 million, Nextgear Capital, a United States based Banking and Financial Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using SFP Freehand, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SFP Freehand customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Lombard | Banking and Financial Services | 1000 | $250M | United Kingdom | SBS (ex-Sopra Banking Software) | SFP Freehand | API Management | 2023 | n/a | In 2023, Lombard implemented SFP Freehand as part of its LEAP program aligned with SBS's SFP Wholesale Servicing platform. The deployment focused on wholesale finance, dealer servicing and back-office operations in the United Kingdom, positioning SFP Freehand as the centralized pricing and calculation component supporting front-to-back servicing workflows. SFP Freehand is recorded here under the API Management category and was used to surface priced calculations as programmatic services to operational consumers. The SFP Freehand implementation centered on the pricing and calculation engine, with configuration of rule-based pricing logic and API-exposed calculation services to support consistent pricing across servicing flows. Implementation work included designing the API surface for pricing calls, handling versioning and orchestration of calculation requests, and configuring pricing rule management to reflect wholesale product structures. Integrations were executed into the SFP Wholesale Servicing workflow set to ensure pricing services were callable by dealer-facing and back-office processes, keeping pricing calculation centralized rather than duplicated across systems. Governance under the LEAP program instituted a centralized pricing rulebook and change control process to manage configuration updates and maintain front-to-back pricing consistency across wholesale and dealer servicing teams in the UK. | |
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Nextgear Capital | Banking and Financial Services | 10 | $1M | United States | SBS (ex-Sopra Banking Software) | SFP Freehand | API Management | 2025 | n/a | In 2025, Nextgear Capital is working with SBS to deploy SFP Digital Audit to digitize wholesale and floorplan inventory auditing across the U.S., improving audit scale and speed for dealers and lenders. The deployment centers on the SBS Financing Platform suite, with SFP Digital Audit implemented as the core audit capture and workflow engine and SFP Freehand identified as the SFP pricing engine likely leveraged for end to end wholesale finance processes. The implementation uses API Management patterns to expose audit events, inventory records, and exception reports, enabling real time data exchange between the SFP components and dealer and lender systems. SFP Digital Audit is configured for inventory data capture, audit workflow orchestration, and exception routing, while SFP Freehand is positioned to provide pricing computation within those same flows. Operational coverage is national, targeting dealer networks and lender audit operations across the United States, and the solution is embedded in lending and audit business functions. Integration scope is described as internal to the SBS Financing Platform suite, with API Management controls governing access to audit data and pricing services. Governance and process changes focus on formalizing audit workflows, centralizing audit data via API led connectivity, and enforcing API access controls and audit trails for lenders and dealers. SFP Freehand, SFP Digital Audit, and API Management together establish an API centric architecture for wholesale floorplan auditing while improving operational scale and audit speed as stated by the customer context. |
Buyer Intent: Companies Evaluating SFP Freehand
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