List of Shanon Marketing Platform Customers
Tokyo, 108-0073,
Japan
Since 2010, our global team of researchers has been studying Shanon Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Shanon Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Shanon Marketing Platform for Marketing Automation include: Nippon Kayaku Co., a Japan based Manufacturing organisation with 5703 employees and revenues of $2.00 billion, Waseda Academy Co., a Japan based Education organisation with 1053 employees and revenues of $248.1 million, oRo Japan, a Japan based Professional Services organisation with 341 employees and revenues of $51.0 million, Benkan Japan, a Japan based Manufacturing organisation with 100 employees and revenues of $26.0 million and many others.
Contact us if you need a completed and verified list of companies using Shanon Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Shanon Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Benkan Japan | Manufacturing | 100 | $26M | Japan | Shanon Inc. | Shanon Marketing Platform | Marketing Automation | 2020 | n/a |
In 2020, Benkan Japan reintroduced Shanon Marketing Platform in November 2020 to accelerate its shift from face to face B2B sales to digital marketing using web, email and content campaigns. The deployment was marketing focused and targeted to change lead capture, nurture and qualification across Benkan Japan's sales and marketing functions.
Shanon Marketing Platform was configured to support web form capture, email campaign management, content campaign orchestration and lead scoring as core Marketing Automation capabilities. The implementation included an explicit integration with kintone to feed qualified leads into the sales workflow, enabling automated handoff of scored leads to sales teams.
Governance changes accompanied the rollout with marketing ownership of campaign execution and standardized lead handoff processes to improve sales marketing collaboration. The shift raised lead management maturity at Benkan Japan and operationalized digital campaign to sales workflows in the Japan market.
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Nippon Kayaku Co. | Manufacturing | 5703 | $2.0B | Japan | Shanon Inc. | Shanon Marketing Platform | Marketing Automation | 2020 | n/a |
In 2020, Nippon Kayaku Co. implemented Shanon Marketing Platform. The Shanon Marketing Platform is deployed as the company's Marketing Automation solution to centralize digital campaign orchestration and cookie based customer engagement for the corporate marketing organization in Japan. The deployment is presented alongside the company cookie notice and aligns with documented web tracking and data capture purposes.
The implementation configures functional modules typical of Marketing Automation, including campaign orchestration, email delivery and sequencing, landing pages and form capture, segmentation and lead scoring, and cookie based behavioral tracking for on site personalization. Configuration emphasizes cookie handling and consent aware workflows to manage tracking scopes and data capture from site visitors. Reporting and analytics capabilities are instrumented to support campaign performance analysis and audience segmentation.
Nippon Kayaku lists Shanon Marketing Platform together with Google Analytics and Pardot as tools used to achieve the stated cookie purposes, and directs users to each vendor privacy policy for handling of information. The company explicitly notes joint use of Pardot with Nippon Kayaku America and Euro Nippon Kayaku GmbH limited to specified Pardot usage, indicating cross subsidiary cooperation for certain marketing functions. The public disclosure indicates multi tool coexistence for tracking and marketing activities rather than a single consolidated marketing stack.
Governance for the Shanon Marketing Platform implementation centers on purpose limited cookie use and vendor privacy alignment, with operational controls and data handling expectations documented in the company cookie policy. Cross subsidiary data sharing arrangements are confined to the terms stated for Pardot, and handling of personal data collected through Shanon Marketing Platform is governed by Shanon Inc. privacy provisions. Release sequencing and detailed role based rollout plans are not specified in the source materials.
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oRo Japan | Professional Services | 341 | $51M | Japan | Shanon Inc. | Shanon Marketing Platform | Marketing Automation | 2019 | n/a |
In 2019, oRo Japan implemented Shanon Marketing Platform to centralize customer data and streamline email magazine campaigns under the Marketing Automation category. The deployment focused on marketing and CRM use cases, supporting inside-sales operations and providing a unified customer view to improve lead generation and commercial opportunity management.
Shanon Marketing Platform was configured for campaign management, customer data unification, and inside-sales enablement, aligning marketing workflows with sales follow up and customer-journey visibility. The platform was integrated with ZAC ERP and internal systems to synchronize customer master records and transaction signals, enabling consolidated journey views across marketing and sales touchpoints for teams in Japan, and the implementation strengthened inside-sales efficiency while increasing lead generation and commercial opportunities.
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Education | 1053 | $248M | Japan | Shanon Inc. | Shanon Marketing Platform | Marketing Automation | 2019 | n/a |
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Buyer Intent: Companies Evaluating Shanon Marketing Platform
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