List of Sigmoid CampaignIQ Customers
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Since 2010, our global team of researchers has been studying Sigmoid CampaignIQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sigmoid CampaignIQ for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sigmoid CampaignIQ for Artificial Intelligence Marketing include: PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Imperial Brands, a United Kingdom based Consumer Packaged Goods organisation with 25200 employees and revenues of $40.80 billion, Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion and many others.
Contact us if you need a completed and verified list of companies using Sigmoid CampaignIQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sigmoid CampaignIQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Imperial Brands | Consumer Packaged Goods | 25200 | $40.8B | United Kingdom | Sigmoid | Sigmoid CampaignIQ | Artificial Intelligence Marketing | 2024 | n/a |
In 2024 Imperial Brands engaged Sigmoid to deploy AI driven supply chain and logistics analytics, implemented initially in Germany with plans for a broader rollout across Europe. The engagement targeted improved planning and decision support for distribution and routing, focusing on operational planning workflows in the supply chain and process area.
The implementation centers on a cloud oriented analytics stack that operationalizes probabilistic forecasting, scenario simulation, route optimization and inventory planning models, with model orchestration and scheduled scoring feeding planner dashboards and decision support interfaces. Data pipelines ingest distribution and logistics telemetry and transform it for feature engineering and model training, while visualization and reporting surfaces are configured for distribution managers and planning teams.
Governance followed a phased rollout across supply chain and logistics teams in Germany before regional expansion, embedding analytics outputs into existing planning workflows and operational reviews. Imperial Brands is listed as a Sigmoid customer and may extend use into Sigmoid CampaignIQ, the Artificial Intelligence Marketing application, if marketing campaign optimization use cases are pursued, linking Imperial Brands Sigmoid CampaignIQ Artificial Intelligence Marketing to potential future marketing and campaign decisioning workstreams.
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | Sigmoid | Sigmoid CampaignIQ | Artificial Intelligence Marketing | 2022 | n/a |
In 2022 PepsiCo implemented Sigmoid CampaignIQ in the Artificial Intelligence Marketing category to introduce ML driven sales and order recommendation capabilities for its LATAM commerce operations. The initial deployment targeted Colombia and focused on sales and eCommerce process areas within the region.
The implementation delivered an ML driven B2B sales recommendation and order recommendation engine, combining model training, scoring and automated recommendation workflows to produce portfolio level recommendations and campaign targeting inputs. Functional capabilities included assortment and order suggestions, profit oriented scoring and campaign targeting signals integrated into sales decision workflows.
Operational coverage centered on sales, eCommerce and marketing functions at the Colombia site with broader alignment to commercial planning and order execution processes in LATAM. The work supported campaign and targeting optimization use cases that Sigmoid CampaignIQ addresses, aligning recommendation outputs with campaign targeting and seller execution.
Governance emphasized model scoring pipelines and automated handoffs to reduce manual recommendation work and embed recommendations into seller and eCommerce workflows. The Colombia deployment reported portfolio level profitability improvement of 1.5 percent, market share lift of approximately 2 points and a reduction in manual recommendation time by approximately 66 percent.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | Sigmoid | Sigmoid CampaignIQ | Artificial Intelligence Marketing | 2022 | n/a |
In 2022, Reckitt Benckiser implemented Sigmoid CampaignIQ as part of its analytics modernization to accelerate marketing and e commerce measurement. Sigmoid CampaignIQ served as an Artificial Intelligence Marketing application to centralize campaign analytics and reporting for marketing process areas across the UK and Reckitt Benckiser global operations.
Deployment emphasized a cloud native analytics architecture with data ingestion pipelines, an optimized analytical store, and campaign measurement modules within Sigmoid CampaignIQ, configured to support campaign attribution, e commerce performance dashboards, and cross functional analytics that span marketing and supply chain. The implementation focused on query performance tuning and automated data workflows to reduce time to insight for campaign measurement.
Operational coverage included marketing, e commerce, and supply chain teams, with analytics outputs consumed by regional and global reporting processes in the UK and other Reckitt Benckiser markets. The engagement standardized measurement workflows and centralized analytics governance to align campaign KPIs and reporting cadence across those business functions.
As part of the cloud modernization and analytics enablement, Sigmoid reported approximately 54 percent cloud cost savings and a 97 percent improvement in query performance, outcomes that directly supported faster marketing and e commerce campaign analytics and improved time to insight for campaign measurement.
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