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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Smarty Email Marketing Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
B&F Services United Kingdom Professional Services 15 $1M United Kingdom Smarty Software Smarty Email Marketing Marketing Automation 2020 n/a
In 2020, B&F Services United Kingdom implemented Smarty Email Marketing from vendor Smarty Software to support its consultancy and back-office operations. The deployment was delivered alongside web and software projects by Smarty Studio and tied directly into the company’s white-label CRM and business automation capabilities, providing a cloud-based Marketing Automation platform for client communications and engagement workflows at the 15 employee professional services firm in the United Kingdom. Smarty Email Marketing was configured to provide email campaign management, contact segmentation synchronized with the white-label CRM, and automated workflows for client onboarding and ongoing outreach. Integration points included CRM contact sync and automation triggers from business automation processes to orchestrate email outreach and update client records. Governance emphasized defining communication workflows and a phased rollout across consultancy teams, and the provider cited expected outcomes of improved client communications and streamlined digital workflows.
Imbt United Kingdom Healthcare 10 $1M United Kingdom Smarty Software Smarty Email Marketing Marketing Automation 2020 n/a
In 2020 Imbt United Kingdom implemented Smarty Email Marketing as part of a client-facing digital engagement program delivered by Smarty Studio, a unit of Smarty Software. The deployment supported Marketing Automation functions alongside a patient-facing website and booking mobile app designed to improve online appointment workflows in the United Kingdom. Configuration centered on Marketing Automation capabilities including contact and consent management, segmented patient lists, campaign orchestration, and automated appointment communications such as booking confirmations and reminder sequences. The implementation aligned Smarty Email Marketing with web and mobile booking events to trigger transactional and promotional email workflows and to capture patient contact and booking metadata for CRM use. Standard marketing automation constructs such as templates, scheduling, and behavioral triggers were applied to streamline patient outreach and booking confirmations. Operational scope covered patient services and appointment booking channels across Imbt United Kingdom's digital presence, with the website and booking app acting as primary capture and trigger points. Governance emphasized consent capture and workflow configuration to ensure communications were tied to booking events and patient contact records, while the engagement maintained a focus on client-facing digital and CRM capabilities. The engagement narrative indicates Smarty Email Marketing was instrumented to orchestrate patient communications across web and mobile booking workflows.
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FAQ - APPS RUN THE WORLD Smarty Email Marketing Coverage

Smarty Email Marketing is a Marketing Automation solution from Smarty Software.

Companies worldwide use Smarty Email Marketing, from small firms to large enterprises across 21+ industries.

Organizations such as Imbt United Kingdom and B&F Services United Kingdom are recorded users of Smarty Email Marketing for Marketing Automation.

Companies using Smarty Email Marketing are most concentrated in Healthcare and Professional Services, with adoption spanning over 21 industries.

Companies using Smarty Email Marketing are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Smarty Email Marketing across Americas, EMEA, and APAC.

Companies using Smarty Email Marketing range from small businesses with 0-100 employees - 100%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Smarty Email Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Smarty Email Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.