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List of Softeam Lyra Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Cama Group Manufacturing 250 $122M Italy Softeam Softeam Lyra CRM 2008 n/a
In 2008 Softeam implemented Lyra CPQ for Cama Group to automate product and configuration driven offer creation and optimize the sales process. Cama Group later expanded that deployment to the full Softeam LyraX suite to extend CRM and after sales service capabilities across its operations. The rollout targeted Cama Group's manufacturing operations in Italy and its global branches, and the company had approximately 250 employees at the time. The initial Softeam Lyra CPQ deployment centralized configuration rules and pricing logic to automate offer generation and reduce manual proposal assembly. Functional capabilities implemented included configuration driven quoting, catalog and pricing orchestration, and workflow support for negotiation and offer approval consistent with CPQ best practices. The subsequent Softeam LyraX expansion added CRM records consolidation and after sales operational modules to schedule and plan on site service interventions. Operational coverage delivered a single shared customer database to unify sales and service records across Italy and global branches, enabling a consistent record of negotiations and service history. The implementation encompassed the sales and service business functions, improving coordination between offer creation and field service planning. No specific third party system integrations are reported in the source material. Governance and rollout followed a staged expansion from CPQ to full CRM and after sales capabilities, aligning product configuration governance with sales approval workflows. As reported by Softeam and Cama representatives, outcomes included faster negotiation and offer times and improved planning of on site service interventions, enabled by the single customer database and CPQ automation.
CEMB Manufacturing 350 $79M Italy Softeam Softeam Lyra CRM 2001 n/a
In 2001 CEMB began a digitalisation partnership with Softeam and implemented Softeam Lyra, adopting the application as its CRM to manage offer and service workflows. The initial deployment focused on the company's Italian operations with subsequent rollouts to international offices. Softeam Lyra was configured to support sales with a configurator-driven offer management capability and to handle service management including ticketing and spare parts processes. The implementation included modules for sales quoting, configurator rules, after-sales ticketing and spare-parts lifecycle management within the Softeam Lyra application. Softeam Lyra CRM was later extended to mobilize technician workflows in the field. Operational coverage spanned sales and after-sales teams across sites in Italy and then international offices, sequencing the rollout from offer creation to post-sales support. Integrations with other systems are not specified in the source, the focus remained on embedding configurator-driven quoting and mobile-enabled field service in Softeam Lyra. The implementation delivered faster, more accurate offer creation and a mobile-enabled post-sales process for technicians, outcomes recorded in the project narrative. CEMB has since planned further steps such as the introduction of remote assistance, indicating a roadmap focused on expanding service capabilities within the Softeam Lyra CRM environment.
Uteco Converting Manufacturing 207 $25M Italy Softeam Softeam Lyra CRM 2017 n/a
In 2017, Uteco Converting implemented Softeam Lyra CRM, Offer & Service Management to centralise sales data and manage complex offer processes. The deployment targeted both quotation orchestration and the digital handling of after sales activities to bring sales and service records into a single system of record. Softeam Lyra CRM was configured to support Offer & Service Management workflows, including structured offer creation, controlled cost estimate inputs, approval routing and service order tracking. The implementation instrumented technicians travel logging and digital intervention reporting, enabling field technicians to submit intervention reports directly into the CRM. Operational coverage included sales and after sales service teams and extended to technicians in the field, with the digital intervention report RIT used across Uteco Converting global operations. The rollout consolidated sales dossiers and service histories to support cross functional visibility between account management and technical service. Governance focused on standardising offer workflows and making post sales reporting fully digital, converting paper intervention reports into the digital intervention report RIT. Outcomes reported by the vendor include reduced error margins in cost estimates, faster offer issuance and a fully digital post sales process used across Uteco Converting global operations.
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FAQ - APPS RUN THE WORLD Softeam Lyra Coverage

Softeam Lyra is a CRM solution from Softeam.

Companies worldwide use Softeam Lyra, from small firms to large enterprises across 21+ industries.

Organizations such as Cama Group, CEMB and Uteco Converting are recorded users of Softeam Lyra for CRM.

Companies using Softeam Lyra are most concentrated in Manufacturing, with adoption spanning over 21 industries.

Companies using Softeam Lyra are most concentrated in Italy, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Softeam Lyra across Americas, EMEA, and APAC.

Companies using Softeam Lyra range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 100%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Softeam Lyra include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Softeam Lyra customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.