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List of Specle Create Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
ASDA Retail 150000 $28.7B United Kingdom Specle Specle Create Digital Advertising Platform 2019 n/a In 2019, ASDA partnered with Specle to deploy Specle Create, aligning the retailer's internal Studio368 with a Digital Advertising Platform to streamline validation, colour management and delivery of press and print advertising across UK operations. The engagement focused on operationalizing creative approval and file delivery workflows for retail marketing and media planning teams. Specle Create was configured to support creative production workflows, with inferred usage of Specle's Campaign Tool and Colour Management capabilities to manage artwork variants, colour proofs and press preparation assets. Configuration emphasized role based approvals, automated proof routing and centralized asset versioning to reduce manual handoffs between creative and production. Operational coverage centered on Studio368 and adjacent marketing functions responsible for press and print advertising across ASDA's UK stores and media channels. No external system integrations were publicly specified, the implementation centralized validation and delivery within the Specle environment while interfacing with existing creative operations. Governance changes introduced tighter approval gates, accountable sign off stages and standardized proofing processes to reduce revisions. The vendor announcement and Studio368 case notes report improved accountability and fewer revisions for press and print advertising as primary outcomes.
Condé Nast Britain Media 750 $140M United Kingdom Specle Specle Create Digital Advertising Platform 2012 n/a In 2012, Condé Nast Britain implemented Specle Create, a Digital Advertising Platform, to automate ad validation, delivery and prepress support for its UK publications. The deployment targeted ad-creation and automated preflight capabilities to standardize advertiser files for both print and digital channels. Operational scope centered on the publisher's production and prepress functions, aligning ad operations with production workflows across its UK titles. Specle Create was configured to run preflight checks and delivery tooling, inferred from the case description of Specle's ad-creation and automated preflight capabilities. Configuration emphasis included automated validation rules, file correction prompts and packaging logic for print and digital ad formats, reducing manual inspection and handoff steps. The implementation instrumented end to end ad validation and delivery workflows through Specle Create preflight and delivery tools. Condé Nast Britain began working with Specle in 2012 and rolled the platform across its UK publications, formalizing ad validation processes and prepress support. The implementation explicitly reduced manual workflows, ad failures and support requests, and produced faster turnaround for print and digital ads, streamlining operational coordination between advertising operations and production teams.
The Economist Media 1360 $448M United Kingdom Specle Specle Create Digital Advertising Platform 2013 n/a In 2013, The Economist implemented Specle Create as part of a Digital Advertising Platform deployment to improve advertising production and delivery across its UK print and digital publishing workflows. The implementation centered on ad creation tooling that enabled template driven builds and automated preflight checks to standardize creative assets and streamline publisher submission. The deployment targeted production and advertising operations teams, consolidating creative handoffs and publisher delivery preparation under a single platform. Specle Create and associated delivery capabilities were configured to automate preflight validation and to package advertisements for publisher delivery, aligning creative production with both print and digital format requirements. The implementation established workflow routing that combined automated checks, manual approval steps, and delivery queues to publishers, providing governance around ad quality and turnaround. According to the vendor case study, the platform improved ad quality and reduced turnaround time for The Economist's UK publishing workflows.
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