ASDA
Asda House South Bank Great Wilson Street,
Leeds, LS11 5AD,
United Kingdom
Leeds, LS11 5AD,
United Kingdom
44 11 3243-5435
Retail
ASDA Technographics
ASDA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ASDA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150000 ASDA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ASDA has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, Workday Absence Management for Absence and Leave Management in 2022, Oracle Retail Merchandising System for Retail Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ASDA is running and its propensity to invest more and deepen its relationship with SAP , Worldline , The Access Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ASDA revenues, which have grown to $28.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ASDA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ASDA Tech Stack and Enterprise Applications
ASDA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2023 |
In 2021, Asda selected SAP S/4 HANA as its Digital Core, adopting RISE with SAP on Microsoft Azure and classifying the deployment as an ERP Financial platform. The move follows migration planning from SAP ERP ECC 6.0 and positions SAP S/4 HANA as the central cloud based transactional and analytic platform supported by SAP Business Technology Platform and SAP Ariba to digitalise procurement operations.
Configuration emphasis centers on automation and simplification of business processes, enhanced consumer grade user experience, and real time operational reporting including near real time sales, inventory and process visibility. Functional capabilities delivered through SAP Ariba cover sourcing, buying and invoicing, contracts, spend analysis, supplier lifecycle and performance, supplier risk and commerce automation over Ariba Network, standardising procurement workflows across the organisation. The SAP S/4 HANA implementation also consolidates finance and commercial process orchestration consistent with an ERP Financial core.
Integrations explicitly cited include Microsoft Azure for cloud hosting, SAP Business Technology Platform for integration and analytics, and SAP Ariba with Ariba Network for supplier commerce and procurement automation. Operational coverage targets commercial, procurement, supply chain, logistics and retail operations across more than 600 stores and approximately 140,000 employees serving about 18 million customers each week. Data and integration design is intended to enable near real time business decision making and improved supply chain visibility.
Governance and rollout are framed by Asda's separation from Walmart and an accelerated digital strategy to transition from SAP ERP ECC 6.0 into a single Digital Core, with standardised procurement controls and supplier performance governance. The program is positioned to standardise and streamline procurement processes across the organisation and to enhance data driven intelligence for pricing and supply chain visibility. Asda sets explicit objectives to improve customer behaviour insight, maintain business continuity amid supply chain disruption, improve supplier relationships and enhance spend compliance to mitigate risk and reduce waste.
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Expense Management | ERP |
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2007 | 2007 |
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Payment Processing | ERP |
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2024 | 2024 |
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Payment Processing | ERP |
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2024 | 2024 |
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ASDA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2022 | 2022 |
In 2022, Asda implemented Workday Absence Management as part of a broader Workday Human Capital Management deployment, aligning absence workflows under the Absence and Leave Management category for its approximately 150000 employees. The implementation is positioned within Asda’s ongoing move to cloud-based HCM after its separation from Walmart, and it sits alongside other Workday modules adopted by the retailer.
The deployment bundles Workday Absence Management with Workday Human Capital Management, Workday Benefits, Workday Compensation, Workday Learning, Workday Prism Analytics, and Workday Recruiting, reflecting a consolidated HCM architecture. Workday Absence Management was configured to support core absence and leave capabilities, including employee self-service time-off booking, manager approvals, policy-driven accruals, absence tracking, and integrated learning and onboarding workflows to connect time-off events with development and role changes.
Asda’s Workday footprint was implemented as a cloud-first architecture that interoperates with the retailer’s existing enterprise stack, notably Rise with SAP S4 on Microsoft Azure, the SAP Business Technology Platform, and SAP Ariba for procurement, while Workday Prism Analytics extends reporting and cross-system data analysis. The Workday implementation consumes data feeds from other operational systems, explicitly including point of sale data, to help monitor process effectiveness and align absence signals with store and operational metrics across Asda’s UK workforce.
Governance and program leadership were anchored by senior HR and IT executives, with commentary from Hayley Tatum, chief people officer, on enabling colleagues through the platform, alongside digital and technology leadership from Anna Barsby and CIO Carl Dawson guiding the rollout. The program centralized employee management into a single HCM platform and established self-service absence workflows and analytics-driven monitoring as part of Asda’s broader organizational and process modernization efforts.
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Applicant Tracking System, Onboarding | HCM |
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2022 | 2022 |
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Benefits Administration | HCM |
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2022 | 2022 |
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Compensation Management | HCM |
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2022 | 2022 |
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Core HR | HCM |
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2022 | 2022 |
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Earned Wage Access | HCM |
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2024 | 2024 |
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HR Service Delivery | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Workforce Analytics | HCM |
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2022 | 2022 |
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Workforce Management | HCM |
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2022 | 2022 |
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ASDA ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, ASDA implemented Oracle Retail Merchandising System within its Retail Management environment to centralize control of merchandising operations. The Oracle Retail Merchandising System was used to manage, control and execute all merchandising activities, and Oracle Retail Sales Audit ReSA was deployed for data integrity and sales validation.
The implementation scope emphasized core merchandising workflows, explicitly covering finance, purchasing, order fulfilment and distribution processes. Oracle Retail Merchandising System was configured to orchestrate merchandising transactions and business rules that govern purchase orders, inventory allocation and fulfilment execution while Oracle Retail Sales Audit ReSA validated point of sale transactions and reconciliation logic.
Operational coverage focused on cross functional coordination between merchandising, finance, purchasing and distribution teams, aligning transactional control and sales validation processes. Integrations are limited to the stated components, with Oracle Retail Sales Audit ReSA operating alongside the Oracle Retail Merchandising System to provide an audit and validation layer for sales data integrity.
Governance changes centered on strengthening transaction validation and reconciliation workflows, using Oracle Retail Sales Audit ReSA to enforce sales data quality and to surface exceptions for business users. The implementation positioned Oracle Retail Merchandising System as the authoritative merchandising platform in ASDA's Retail Management stack, linking merchandising execution to financial and fulfilment processes.
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Retail Management | ERP Services and Operations |
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2018 | 2018 |
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ASDA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Predictive Analytics | AI-Powered Application |
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2024 | 2024 |
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ASDA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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ASDA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2019 | 2019 |
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ASDA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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ASDA SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2022 | 2023 |
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ASDA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2011 | 2011 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Engagement, Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ASDA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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ASDA Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2021 | 2022 |
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Supplier Relationship Management | Procurement |
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2013 | 2013 |
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ASDA TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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ASDA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2021 | 2024 |
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Transactional Email | PaaS |
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2020 | 2020 |
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ASDA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ASDA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EMM / MDM / MAM | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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ASDA Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2018 | 2018 |
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ASDA Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ASDA
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Procurement | Director | Procurement | |
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Senior Director and Finance Controller | Director | Finance | |
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Senior Director - Finance - Global Shared Services | Director | Finance | |
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Vice President, Commercial Finance Director | Director | Finance | |
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Strategic Purchasing Manager | Manager | Procurement | |
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Vice President, Retail & Property Finance | VP | Operations | |
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Senior Director - Financial Planning & Analysis | Director | Finance | |
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CIO | CXO | Finance | |
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IT Senior Vendor Manager | Manager | IT | |
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Head of Procurement - Asda House & Distribution | Director | Procurement | |
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Chief People and Corporate Affairs Officer | CXO | HR | |
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Chief Financial Officer | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Senior Director Global Shared Services | Director | Operations | |
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Senior Manager - Global HR Shared Services at Asda | Manager | HR | |
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VP People | VP | HR | |
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Senior Director HR Shared Services, Global Business Services | Director | HR | |
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Senior Director Human Resources | Director | HR | |
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Workforce Insight & Analytics Manager | Manager | HR | |
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Chief Digital and Technology Officer | CXO | IT | |
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Chief Merchandising Officer | CXO | Finance | |
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Chief Supply Chain Officer | CXO | Supply Chain | |
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Senior Director, Digital Transformation | Director | IT | |
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Ecommerce Trading Manager | Manager | Finance | |
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Senior Programme Engagement Manager - eCommerce | Manager | Sales | |
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CIO | CXO | Finance | |
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Director Of Technology | Director | IT | |
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VP Business Services & Business Transformation | VP | IT | |
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Senior Director of Customer Experience | Director | Customer Service | |
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Senior Director, Customer Support Omnichannel | Director | Customer Service | |
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Vice President - Customer Planning and Proposition | VP | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Senior Manager IT Service Operations | Manager | IT | |
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Customer Service Manager | Manager | Customer Service | |
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Customer & Online Section Manager | Manager | Customer Service | |
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Senior Director, Head of Talent Acquisition & Talent Management | Director | HR | |
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Talent Acquisition Manager - Head Office | Director | HR | |
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Senior Manager - Talent Acquisition | Manager | HR | |
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Talent Acquisition Manager | Manager | HR | |
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Senior HR Business Partner | Manager | HR | |
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Senior Director HR Transformation | Director | HR | |
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HR Transformation Leader | Manager | HR | |
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Senior Director of People | Director | HR | |
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Chief Financial Officer | CXO | Finance | |
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Head of Payments | Director | Finance | |
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Senior Finance Manager - Payment Terms and Cash Projects | Manager | Finance | |
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Senior Technology Programme Manager | eCommerce Transformation | Manager | Sales | |
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Apps Being Evaluated by ASDA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ASDA IT executives and key decision makers. This section highlights ASDA's latest recorded technology evaluations, including Manhattan WMS for Warehouse Management on 2025-11-14, Workday HCM for Core HR on 2025-08-27, and Toshiba Elera POS for Point Of Sale on 2025-06-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ASDA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-11-14 | ASDA | Evaluated | Manhattan Associates | Manhattan WMS | Warehouse Management | SCM |
| 2025-08-27 | ASDA | Evaluated | Workday | Workday HCM | Core HR | HCM |
| 2025-06-17 | ASDA | Evaluated | Toshiba | Toshiba Elera POS | Point Of Sale | ERP Services and Operations |
| 2025-06-05 | ASDA | Evaluated |
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Payroll | HCM |
| 2025-04-29 | ASDA | Evaluated |
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Payroll | HCM |
| 2025-02-07 | ASDA | Evaluated |
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Content Delivery Network | IaaS |
| 2024-11-02 | ASDA | Evaluated |
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Fleet Management | SCM |
| 2024-07-03 | ASDA | Evaluated |
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Customer Experience | CRM |
| 2024-06-27 | ASDA | Evaluated |
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Customer Experience | CRM |
| 2024-06-11 | ASDA | Evaluated |
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Order Management | SCM |
FAQ - APPS RUN THE WORLD ASDA Technographics
ASDA is a Retail organization based in United Kingdom,
with around 150000 employees and annual revenues of $28.74 billion.
ASDA operates a diverse technology stack with applications such as
SAP S/4 HANA, Workday Absence Management and Oracle Retail Merchandising System,
covering areas like ERP Financial, Absence and Leave Management and Retail Management.
ASDA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Workday and Oracle.
ASDA recently adopted applications including
Worldline E-Payments in 2024, Access PaySuite in 2024 and Wagestream in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ASDA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ASDA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ASDA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.