List of Splunk APM Customers
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Since 2010, our global team of researchers has been studying Splunk APM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Splunk APM for Application Performance Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Splunk APM for Application Performance Management include: Woolworths Group, a Australia based Retail organisation with 201413 employees and revenues of $44.36 billion, ANZ Bank, a Australia based Banking and Financial Services organisation with 43094 employees and revenues of $13.40 billion, Labcorp, a United States based Life Sciences organisation with 70000 employees and revenues of $13.01 billion, Sonic Healthcare, a Australia based Healthcare organisation with 45000 employees and revenues of $6.84 billion, China Telecom Global, a Hong Kong based Communications organisation with 278922 employees and revenues of $6.53 billion and many others.
Contact us if you need a completed and verified list of companies using Splunk APM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Splunk APM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ANZ Bank | Banking and Financial Services | 43094 | $13.4B | Australia | Splunk | Splunk APM | Application Performance Management | 2019 | n/a |
In 2019 ANZ Bank deployed Splunk APM as part of a program to monitor internal desktop and web applications, establishing an Application Performance Management capability to validate scalability and ensure SLA adherence for key performance indicators. The program frame included performance testing across internal application portfolios and explicit goals to profile applications and confirm they met non functional requirements and SLAs.
The implementation integrated core APM workflows, including NFR gathering, test plan preparation, script development, execution, monitoring, analysis, profiling, and formal test closure activities. Splunk APM was used alongside Dynatrace for monitoring and profiling, and the work emphasized identifying business scenarios for performance testing and refining queries with stakeholders to align monitoring with operational KPIs.
Operational coverage focused on ANZ Bank internal desktop and web applications, with instrumentation and telemetry collection feeding Splunk APM and Dynatrace for end to end request tracing, performance profiling, and root cause analysis. The deployment supported cross team collaboration to surface current performance issues, and profiling outputs were used to prioritize remediation for application stacks under test.
Governance included daily calls, retrospective meetings, stakeholder discussions, and knowledge sharing sessions to onboard new team members and codify test processes. The effort produced documented root cause analysis that helped identify and reduce potential customer complaints and improve overall customer experience, with outcomes tied directly to Splunk APM driven performance visibility.
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China Telecom Global | Communications | 278922 | $6.5B | Hong Kong | Splunk | Splunk APM | Application Performance Management | 2020 | n/a |
In 2020, China Telecom Global implemented Splunk APM as its Application Performance Management solution. The deployment was executed within a cloud project based in Wan Chai where system analyst responsibilities included requirement study and production of SA&D documentation for Portal, Cloud Management Platform and ITSM system.
Splunk APM was configured to deliver standard Application Performance Management capabilities including instrumentation, distributed tracing, metrics aggregation and log correlation to support monitoring and troubleshooting of application stacks. The implementation context referenced proficiency in Java, JBoss, Apache, Python and SQL, indicating the APM deployment targeted services and middleware built on those technologies.
Operational integration work emphasized alignment with ITSM and cloud management workflows, with BMC Remedy and Orchestrator, CyberArk and Ansible cited in the project skillset as advantageous for tighter operational automation and credentialed operations. Telemetry from Splunk APM was intended to feed incident and change activities within the ITSM scope to improve observability across Portal and Cloud Management Platform components.
Governance followed ITIL practices, the role required ITIL Intermediate certification and experience in ITSM configuration, which implies the implementation included formal SA&D artifacts, process documentation and an operational handover for incident, problem and change management. No outcome metrics or cost figures were provided.
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Credit Karma UK | Banking and Financial Services | 50 | $5M | United Kingdom | Splunk | Splunk APM | Application Performance Management | 2023 | n/a |
In 2023, Credit Karma UK implemented Splunk APM to centralize observability for its customer-facing applications, establishing an Application Performance Management foundation for engineering and QA teams. Splunk APM was positioned as the primary application monitoring and tracing platform to surface telemetry used in release gating and incident triage across the London based product organization.
The deployment emphasized standard APM capabilities, including distributed tracing, metric ingestion, log correlation, dashboarding, and alerting, aligned with test planning and automated test execution practices. Splunk APM was used alongside automated test suites and CI pipelines, with telemetry consumed by teams running scheduled Selenium and Appium jobs in Jenkins and pre-release Playwright workflows in CircleCI to inform go or no-go decisions.
Operational coverage included application health monitoring for middleware GraphQL endpoints and database maintenance testing, with Splunk APM complementing existing observability sources New Relic and Firebase that were already used by the team. The tool supported troubleshooting during incidents and fed leadership readiness reviews, integrating monitoring outputs into the product release cadence and test coordination across onsite and offshore quality engineering staff.
Governance centered on embedding Splunk APM outputs into release workflows and quality gates, with QA and infrastructure stakeholders using observability dashboards to drive release decisions. Splunk APM therefore became part of the companys operational run cycle, informing incident response and pre-release validation without displacing named prior systems.
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Leisure and Hospitality | 20000 | $5.7B | Australia | Splunk | Splunk APM | Application Performance Management | 2020 | n/a |
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Life Sciences | 200 | $100M | United Kingdom | Splunk | Splunk APM | Application Performance Management | 2014 | n/a |
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Construction and Real Estate | 971 | $1.2B | Australia | Splunk | Splunk APM | Application Performance Management | 2018 | n/a |
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Life Sciences | 70000 | $13.0B | United States | Splunk | Splunk APM | Application Performance Management | 2017 | n/a |
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Professional Services | 100 | $15M | Ireland | Splunk | Splunk APM | Application Performance Management | 2019 | n/a |
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Communications | 8000 | $5.1B | Australia | Splunk | Splunk APM | Application Performance Management | 2018 | n/a |
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Professional Services | 4000 | $500M | Colombia | Splunk | Splunk APM | Application Performance Management | 2021 | n/a |
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Buyer Intent: Companies Evaluating Splunk APM
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