List of Storyteq Customers
Amsterdam, 1059 CH,
Netherlands
Since 2010, our global team of researchers has been studying Storyteq customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Storyteq for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Storyteq for Content Management include: BMW, a Germany based Automotive organisation with 157457 employees and revenues of $165.84 billion, Haleon, a United Kingdom based Consumer Packaged Goods organisation with 24561 employees and revenues of $14.86 billion, Heineken USA Incorporated, a United States based Distribution organisation with 400 employees and revenues of $70.0 million and many others.
Contact us if you need a completed and verified list of companies using Storyteq, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Storyteq customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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BMW | Automotive | 157457 | $165.8B | Germany | Storyteq | Storyteq | Content Management | 2022 | n/a | In 2022, BMW implemented Storyteq to provide one source of truth for campaign content and guidelines, standardizing brand assets across global markets. BMW adopted Storyteq as a Content Management solution to centralize creative assets and accelerate localized deployments across dealerships and regional marketing teams. The implementation leveraged Storyteq Content Portal for asset management and Adaptation Studio to produce local versions, reflecting the case study inference of those modules. Configuration emphasized templated assets, role based access controls, adaptation workflows and content versioning to allow local editing within predefined brand constraints. The environment was organized to support distribution controls and localized output formats for dealer channels and regional campaigns. Governance established a centralized content governance model with published guidelines and approval workflows to preserve brand consistency while enabling speed to market. Operational scope explicitly included global marketing and dealer networks, enabling faster local deployment across markets and dealerships as an outcome. The Storyteq deployment linked central brand governance to local execution through a Content Management platform and structured adaptation processes. | |
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Haleon | Consumer Packaged Goods | 24561 | $14.9B | United Kingdom | Storyteq | Storyteq | Content Management | 2023 | n/a | In 2023 Haleon implemented Storyteq as a Content Management platform to centralize marketing content operations for its global brand portfolio. The deployment targeted 30 plus brands across 170 markets and was used to publish more than 5,000 creative assets, cutting campaign delivery times from days to seconds. Haleon configured Storyteq with a Content Portal and automated workflows to support template driven creative production, dynamic asset variant generation, localization orchestration and approval sequencing. Storyteq Content Portal functionality provided a centralized asset library, role based access and version control while automated workflows enforced campaign packaging, multi market variants and handoffs to regional teams. Operational coverage spanned marketing, brand and creative operations teams, with the implementation scoped for brand level onboarding and centralized governance of templates and permissions. Rollout emphasized standardized templates, automated approval gates and localization routing to ensure consistent creative output across markets while enabling local customization within governed parameters. Outcomes called out in the case study include publishing 5,000 plus creative assets and reducing campaign delivery times from days to seconds, and the implementation received a 2024 Gartner Marketing Communications Award for the program. | |
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Heineken USA Incorporated | Distribution | 400 | $70M | United States | Storyteq | Storyteq | Content Management | 2022 | n/a | In 2022 Heineken USA Incorporated implemented Storyteq as a Content Management platform to centralize and automate marketing content production. The deployment was scoped to support creative and localization workflows across 160 countries and produced approximately 40,000 localized assets while achieving a 40% reduction in content production costs. The implementation used Storyteq modules including Content Portal and Adaptation Studio to enable templated asset generation and self-service localization. Configuration emphasized template-driven rendering, brand and version controls, and automated adaptation pipelines to convert master creative into market-specific assets without repeated manual production. Operational coverage focused on marketing, brand, and localization teams, with Storyteq serving as the centralized content production layer for campaign and channel assets. The platform footprint supported distributed regional markets through standardized templates and adaptation workflows rather than bespoke asset builds. Governance was organized around centralized template management and market-level adaptation permissions, shifting approval and production controls into the Content Management platform. Outcomes documented by the case study include the generation of ~40,000 localized assets and a 40% reduction in production costs, reflecting both scale of localization and process centralization. |
Buyer Intent: Companies Evaluating Storyteq
- gateB Switzerland, a Switzerland based Professional Services organization with 45 Employees
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